{"id":25140,"date":"2016-09-20T17:06:03","date_gmt":"2016-09-20T17:06:03","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25140"},"modified":"2016-09-20T17:06:03","modified_gmt":"2016-09-20T17:06:03","slug":"objets-connectes-marketing-lassurance-entre-attentes-realites","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/","title":{"rendered":"Objets connect\u00e9s et marketing dans l\u2019assurance\u00a0: entre attentes et r\u00e9alit\u00e9s"},"content":{"rendered":"<p>Notre Soci\u00e9t\u00e9 a connu au cours de ces 20 derni\u00e8res ann\u00e9es plus de bouleversements que les 50 pr\u00e9c\u00e9dentes ; en particulier des bouleversements brutaux, fondamentaux, qui remettent en cause les bases m\u00eame de notre vie, tant personnelle que sociale. Ces changements impactent au premier plan les acteurs du marketing dont la vocation est de comprendre et suivre les attentes de consommateurs qui eux-m\u00eames ne savent plus trop o\u00f9 ils en sont.<\/p>\n<p>Apr\u00e8s la r\u00e9volution Internet, le Web social et, plus r\u00e9cemment la Consommation Collaborative et le Big Data, est arriv\u00e9 \u00abl&rsquo;Internet des Objets\u00a0\u00bb (IoT, pour Internet of Things, en anglais), que l&rsquo;on r\u00e9duit trop souvent aux Objets Connect\u00e9s ;\u00a0objets que l&rsquo;on a l&rsquo;impression de dominer alors qu&rsquo;ils \u00e9changent entre eux sans le concours de l&rsquo;Humain. Sans doute que l&rsquo;inqui\u00e9tude que cela engendre conduit aux multiples articles sur le sujet.<\/p>\n<p>Parall\u00e8lement, des l\u00e9gions de start-up lancent d&rsquo;innombrables projets, lesquels sont la proie des dinosaures de l&rsquo;ancienne \u00e9conomie (cf. Nokia qui vient d&rsquo;acqu\u00e9rir le pionnier fran\u00e7ais Withings pour quelque 170 millions d&rsquo;euros).<\/p>\n<p>Quant aux consommateurs, qu&rsquo;en pensent-ils vraiment ?<\/p>\n<p>Si l&rsquo;on note des\u00a0niveaux d&rsquo;int\u00e9r\u00eat \u00e9lev\u00e9s pour certains produits, notamment li\u00e9s \u00e0 la s\u00e9curit\u00e9 et \u00e0 la sant\u00e9, les intentions d&rsquo;achat demeurent cependant tr\u00e8s modestes, frein\u00e9es par les\u00a0craintes li\u00e9es \u00e0 la s\u00e9curit\u00e9 des donn\u00e9es personnelles, du risque de d\u00e9pendance&#8230; et surtout du co\u00fbt.<\/p>\n<p>Pour r\u00e9pondre \u00e0 toutes ces questions, le LAB organise le Mardi 11 octobre 2016 une matin\u00e9e d\u2019\u00e9changes, avec\u00a0:<\/p>\n<ul>\n<li>Rapha\u00ebl BERGER, Directeur du D\u00e9partement M\u00e9dia &amp; Num\u00e9rique de l&rsquo;IFOP, et responsable de l&rsquo;Observatoire des Objets Connect\u00e9s, nous montrera que si les objets connect\u00e9s passent d&rsquo;un statut de produits de niche pour quelques early adopters \u00e0 des produits pour tous, ces derniers restent h\u00e9sitants, voire m\u00e9fiants avant de penser \u00e0 passer \u00e0 l&rsquo;acte d&rsquo;achat.<\/li>\n<li>B\u00e9atrice CHEMLA, Directrice Healtcare Europe de\u00a0Future Thinking, se penchera sur les utilisateurs potentiels dans le domaine de la sant\u00e9 au travers d&rsquo;une \u00e9tude r\u00e9alis\u00e9e en 3 phases : \u00e9tude quantitative on line aupr\u00e8s de 1000 internautes ; phase ethnographique chez les utilisateurs ; table ronde d&rsquo;experts.<\/li>\n<li>Virginie FEMERY, Responsable du Programme e-sant\u00e9 Vivoptim de la\u00a0MGEN, montrera comment la MGEN calibre les services propos\u00e9s aux adh\u00e9rents selon plusieurs crit\u00e8res dont les remont\u00e9es des objets connect\u00e9s comme les traqueurs d&rsquo;activit\u00e9, ainsi que les balances et tensiom\u00e8tres connect\u00e9s ; la s\u00e9curisation et la nature des donn\u00e9es reste un point cl\u00e9 dans la mise en \u0153uvre (d\u00e9finition des donn\u00e9es de sant\u00e9 ou bien \u00eatre, d\u00e9claration CNIL, circuit et passage des diff\u00e9rents Clouds,&#8230;) et cr\u00e9er l&rsquo;usage \u00e0 long terme en est un autre.<\/li>\n<li>G\u00e9rard HAAS, Avocat \u00e0 la Cour, tentera un d\u00e9cryptage juridique pour les assureurs de l&rsquo;Internet des Objets : gr\u00e2ce \u00e0 lui, les compagnies et mutuelles vont pouvoir couvrir un usage en temps r\u00e9el, interagir enfin avec leurs assur\u00e9s, recueillir et diffuser des informations ou encore les anticiper les risques &#8230; Cette transformation du produit vers un mod\u00e8le de services interconnect\u00e9s ouvre d&rsquo;incroyables perspectives qui se heurtent toutefois \u00e0 des risques juridiques qu&rsquo;il convient de conna\u00eetre pour mieux les neutraliser.<\/li>\n<li>Christophe BENAVENT, Professeur \u00e0 l&rsquo;Universit\u00e9 Paris Ouest Nanterre La D\u00e9fense, et auteur de Plateformes : Sites collaboratifs, marketplaces, r\u00e9seaux sociaux&#8230; Comment ils influencent nos choix (Fyp \u00e9diteur) soulignera enfin que les objets connect\u00e9s n&rsquo;\u00e9chapperont pas \u00e0 la logique des plateformes. Quels acteurs ? Quels business mod\u00e8les ? Ces questions restent ouvertes mais des \u00e9l\u00e9ments de r\u00e9ponses peuvent \u00eatre trouv\u00e9 au travers de deux id\u00e9es. La premi\u00e8re que qu&rsquo;au fond les objets connect\u00e9s s&rsquo;inscrivent dans des dispositifs de feed-back comportemental g\u00e9n\u00e9ralis\u00e9, la seconde que le seul feedback permet difficilement les changements comportements et doit s&rsquo;accompagner de dispositif de coaching, de mentoring et de nudge.<\/li>\n<\/ul>\n<p>Pour s\u2019inscrire, c\u2019est <a href=\"http:\/\/www.cerclelab.com\/conferences\/1640-2016-10-11-conf-objets-connectes-marketing.html\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre Soci\u00e9t\u00e9 a connu au cours de ces 20 derni\u00e8res ann\u00e9es plus de bouleversements que les 50 pr\u00e9c\u00e9dentes ; en particulier des bouleversements brutaux, fondamentaux, qui remettent en cause les bases m\u00eame de notre vie, tant personnelle que sociale. Ces changements impactent au premier plan&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[180,161,169],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Objets connect\u00e9s et marketing dans l\u2019assurance\u00a0: entre attentes et r\u00e9alit\u00e9s - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Objets connect\u00e9s et marketing dans l\u2019assurance\u00a0: entre attentes et r\u00e9alit\u00e9s - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Notre Soci\u00e9t\u00e9 a connu au cours de ces 20 derni\u00e8res ann\u00e9es plus de bouleversements que les 50 pr\u00e9c\u00e9dentes ; en particulier des bouleversements brutaux, fondamentaux, qui remettent en cause les bases m\u00eame de notre vie, tant personnelle que sociale. Ces changements impactent au premier plan...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-20T17:06:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/La-Mother-et-la-Perceuse.jpg?fit=640%2C426&#038;ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/La-Mother-et-la-Perceuse.jpg?fit=640%2C426&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/La-Mother-et-la-Perceuse.jpg?fit=640%2C426&ssl=1\",\"width\":640,\"height\":426},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/#webpage\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/\",\"name\":\"Objets connect\u00e9s et marketing dans l\u2019assurance\u00a0: entre attentes et r\u00e9alit\u00e9s - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/#primaryimage\"},\"datePublished\":\"2016-09-20T17:06:03+00:00\",\"dateModified\":\"2016-09-20T17:06:03+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Objets connect\u00e9s et marketing dans l\u2019assurance\u00a0: entre attentes et r\u00e9alit\u00e9s\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Objets connect\u00e9s et marketing dans l\u2019assurance\u00a0: entre attentes et r\u00e9alit\u00e9s - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/","og_locale":"fr_FR","og_type":"article","og_title":"Objets connect\u00e9s et marketing dans l\u2019assurance\u00a0: entre attentes et r\u00e9alit\u00e9s - Marketing is Dead","og_description":"Notre Soci\u00e9t\u00e9 a connu au cours de ces 20 derni\u00e8res ann\u00e9es plus de bouleversements que les 50 pr\u00e9c\u00e9dentes ; en particulier des bouleversements brutaux, fondamentaux, qui remettent en cause les bases m\u00eame de notre vie, tant personnelle que sociale. Ces changements impactent au premier plan...","og_url":"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/","og_site_name":"Marketing is Dead","article_published_time":"2016-09-20T17:06:03+00:00","og_image":[{"width":640,"height":426,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/La-Mother-et-la-Perceuse.jpg?fit=640%2C426&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/La-Mother-et-la-Perceuse.jpg?fit=640%2C426&ssl=1","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/La-Mother-et-la-Perceuse.jpg?fit=640%2C426&ssl=1","width":640,"height":426},{"@type":"WebPage","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/#webpage","url":"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/","name":"Objets connect\u00e9s et marketing dans l\u2019assurance\u00a0: entre attentes et r\u00e9alit\u00e9s - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/#primaryimage"},"datePublished":"2016-09-20T17:06:03+00:00","dateModified":"2016-09-20T17:06:03+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-marketing-lassurance-entre-attentes-realites\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"Objets connect\u00e9s et marketing dans l\u2019assurance\u00a0: entre attentes et r\u00e9alit\u00e9s"}]},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","caption":"FLaurent"},"url":"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/La-Mother-et-la-Perceuse.jpg?fit=640%2C426&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6xu","jetpack-related-posts":[{"id":25390,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/iot-dune-revolution-lautre\/","url_meta":{"origin":25140,"position":0},"title":"IoT\u00a0: d\u2019une r\u00e9volution, l\u2019autre.","date":"25 avril 2017","format":false,"excerpt":"Jean-Paul CRENN\u00a0et G\u00e9rard HAAS viennent de publier chez Kawa\u00a0: L\u2019Internet des Objets : la 3\u00e8me R\u00e9volution Informatique. Imaginons les usages des \u00e9changes d\u2019information de syst\u00e8me \u00e0 syst\u00e8me. L\u2019occasion pour moi de vous en livrer la pr\u00e9face \u2026 que j\u2019ai eu le plaisir de r\u00e9diger. Notre soci\u00e9t\u00e9 a connu ces 20\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/04\/Internet-des-objets.jpg?fit=900%2C962&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24896,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marche-des-objets-connectes-nexistera-jamais\/","url_meta":{"origin":25140,"position":1},"title":"Le marche des objets connect\u00e9s n\u2019existera jamais","date":"8 d\u00e9cembre 2015","format":false,"excerpt":"Les objets connect\u00e9s sont \u00e0 la mode, et nul doute que les startups fran\u00e7aises seront encore \u00e0 l\u2019honneur au prochain CES de Las Vegas, en janvier 2016. Les chiffres les plus fous circulent sur ce \u00ab\u00a0march\u00e9\u00a0\u00bb\u00a0que d\u2019aucuns estiment \u00e0 pr\u00e8s de 2 milliards de dollars en 2020 \u2013 m\u00eame si\u2026","rel":"","context":"Dans &quot;Soci\u00e9t\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2015\/12\/objets-connectes.png?fit=682%2C400&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24698,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-objets-connectes-le-consommateur-et-les-assureurs\/","url_meta":{"origin":25140,"position":2},"title":"Les objets connect\u00e9s, le consommateur \u2026 et les assureurs","date":"22 septembre 2015","format":false,"excerpt":"Les objets connect\u00e9s sont d\u00e9sormais omnipr\u00e9sents, sinon dans nos vies, du moins \u2026 dans les m\u00e9dias : tout le monde leur pr\u00e9dit un bel avenir \u2013 sans trop n\u00e9cessairement savoir ce que sera cet avenir !Entre les industriels du High Tech et les startups d\u2019un c\u00f4t\u00e9, et les consommateurs, le\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24932,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/a-midi-vous-etes-mort\/","url_meta":{"origin":25140,"position":3},"title":"A midi, vous \u00eates mort","date":"29 janvier 2016","format":"gallery","excerpt":"Difficile au dernier CES de Las Vegas de ne pas chopper plein de puces\u00a0: l\u2019Internet des Objets \u2013 prononcez \u00ab\u00a0A\u00ef O Ti\u00a0\u00bb\u00a0; en France, on parle plut\u00f4t d\u2019objets connect\u00e9s \u2013 \u00e9tait partout. La d\u00e9nomination Internet des Objets me semble plus parlante\u00a0: le r\u00e9seau actuel permet aux humains d\u2019\u00e9changer entre eux,\u2026","rel":"","context":"Dans &quot;Un peu de bon sens&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/01\/iot-1.jpg?fit=500%2C378&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25184,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/iot-et-hackers\/","url_meta":{"origin":25140,"position":4},"title":"IoT et hackers","date":"30 octobre 2016","format":"gallery","excerpt":"Le 21 octobre dernier, les utilisateurs de Twitter, Spotify, eBay, Paypal et autres Airbnb \u2013 entre autres \u2013 ont eu la mauvaise surprise de ne plus pouvoir acc\u00e9der \u00e0 leur service favori\u00a0: en cause, l\u2019effondrement des serveurs de DynDNS. DynDNS, peu de gens connaissent cette entreprise et pourtant tout le\u2026","rel":"","context":"Dans &quot;Soci\u00e9t\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/10\/pirates.jpg?fit=330%2C440&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25108,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/objets-connectes-de-connaissance-a-lexperience-consommateurs\/","url_meta":{"origin":25140,"position":5},"title":"Les objets connect\u00e9s\u00a0: de le connaissance \u00e0 l\u2019exp\u00e9rience consommateurs","date":"12 septembre 2016","format":"gallery","excerpt":"Le Club Marketing 2.0 de l\u2019Adetem organise le Mardi 4 octobre 2016, de 9 \u00e0 12 heures dans les locaux de SAP France \u00e0 Levallois-Perret une matin\u00e9e sur le th\u00e8me : Les objets connect\u00e9s\u00a0: de le connaissance \u00e0 l\u2019exp\u00e9rience consommateurs. Cette r\u00e9union se d\u00e9roulera en deux parties\u00a0: -\u00a0\u00a0\u00a0\u00a0\u00a0 Partie \u00ab\u00a0Connaissance\u00a0\u00bb\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/01-Taipei-282-Taipei-Artists-Village.jpg?fit=448%2C299&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25140"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25140"}],"version-history":[{"count":1,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25140\/revisions"}],"predecessor-version":[{"id":25142,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25140\/revisions\/25142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25141"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}