{"id":25114,"date":"2016-09-14T10:14:38","date_gmt":"2016-09-14T10:14:38","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25114"},"modified":"2016-09-14T10:14:38","modified_gmt":"2016-09-14T10:14:38","slug":"proces-de-communication","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/","title":{"rendered":"Le Proc\u00e8s de la communication\u00a0"},"content":{"rendered":"

<\/del>Lundi soir, j\u2019assistais au Proc\u00e8s de la communication<\/strong>\u00a0: l\u2019audience, organis\u00e9e par Thierry Wellhoff pour le lancement de son livre \u00e9ponyme, se d\u00e9roulait dans un bar branch\u00e9 de\u00a0la capitale, loin des salles inconfortables du Palais de Justice.<\/p>\n

MarketingIsDead :<\/strong> Pourquoi faire un livre sur la communication ? <\/em><\/p>\n

Thierry Wellhoff\u00a0:<\/strong> J’ai \u00e9crit un livre sur la communication parce que j’exerce ce m\u00e9tier depuis une quarantaine d’ann\u00e9es maintenant et j’ai \u00e9t\u00e9 frapp\u00e9 par le fait que ce sujet suscite souvent de tels commentaires\u00a0: \u00ab\u00a0Ah oui \u2026 Mais toi t’es dans la com\u00a0\u00bb, en sous-entendant \u00ab\u00a0ce que tu fais n’est pas tr\u00e8s s\u00e9rieux, pas tr\u00e8s important \u2026\u00a0\u00bb.\u00a0 Ce ne serait pas un vrai m\u00e9tier (sic). Cette r\u00e9flexion m’a amen\u00e9 \u00e0 m’interroger plus globalement sur la position de la communication dans l’esprit des gens. Que signifie la communication pour le grand public\u00a0?<\/p>\n

La communication fait l\u2019objet de trois grands reproches : la superficialit\u00e9, la manipulation et la pollution. Bien s\u00fbr la communication n’est pas sans exc\u00e8s, sans erreur, mais le probl\u00e8me essentiel est qu’on ne parle de la communication qu’au\u00a0 travers de ses exc\u00e8s. Un petit peu comme si on parlait des m\u00e9tiers de la sant\u00e9 pour n’\u00e9voquer que des erreurs m\u00e9dicales, des scandales sanitaires … Cela existe bien s\u00fbr mais est ce qu’on s’avise pour autant de dire\u00a0 que les m\u00e9tiers de la sant\u00e9 ne seraient pas un bienfait\u00a0? Non, bien \u00e9videmment.<\/p>\n

Pour autant qui est spontan\u00e9ment pr\u00eat \u00e0 reconna\u00eetre que la communication est un bienfait\u00a0? Bienfait pour l\u2019\u00e9conomie bien entendu, mais aussi bienfait plus g\u00e9n\u00e9ralement pour la soci\u00e9t\u00e9 en g\u00e9n\u00e9ral et la vie en soci\u00e9t\u00e9. Certes, cela va \u00e0 l\u2019encontre des id\u00e9es re\u00e7ues, mais, \u00e0 y regarder de plus pr\u00e8s, on se rend vite compte que la communication est non seulement n\u00e9cessaire mais \u00e9galement souhaitable.<\/p>\n

Il convient d\u00e9sormais de faire cesser cette id\u00e9e re\u00e7ue que le monde serait meilleur sans communication. Sans la communication rien n’existerait dans le monde. Il n’y a pas de soci\u00e9t\u00e9 sans communication. Elle est au service des plus belles choses. Pas de Gandhi, de Mandela, de Luther King de s\u0153ur Emmanuelle ou M\u00e8re Theresa et malheureusement il n’y aurait pas de Daech sans communication. Sil\u2019 on doit critiquer quelque chose, ce n\u2019est pas la communication mais plut\u00f4t celui qui l’utilise, comment et dans quel but.<\/p>\n

MarketingIsDead :<\/strong> Pourquoi faire le \u00ab\u00a0proc\u00e8s\u00a0\u00bb de la communication dans ce livre\u00a0?<\/em><\/p>\n

Thierry Wellhoff\u00a0: <\/strong>Je crois que si j\u2019avais fait un livre sur la communication du type \u00ab\u00a0cette discipline indispensable\u00a0\u00bb, cela n’aurait pas retenu l’attention de grand monde. Je me suis donc dit, qu’\u00e0 l’image des hommes politiques qui demandent \u00e0 \u00eatre mis en examen pour pouvoir se d\u00e9fendre, je ferai de m\u00eame pour la communication. L’id\u00e9e est donc de reprendre les chefs d’accusation pour lesquels on la bl\u00e2me : la superficialit\u00e9, la manipulation et la pollution. On essaye donc de la d\u00e9fendre en revisitant celle au service des personnes, des entreprises, de la politique, des ONG, des organisations militantes … Ce livre se pr\u00e9sente donc sous la forme d’un proc\u00e8s, en pr\u00e9sence d’avocat, de juge, et enfin de grands t\u00e9moins appel\u00e9s \u00e0 la barre.<\/p>\n

MarketingIsDead :<\/strong> Quel message veux-tu faire passer \u00e0 travers ce livre ?<\/em><\/p>\n

Thierry Wellhoff\u00a0:<\/strong> Je voudrais faire comprendre que l\u2019essentiel de la\u00a0 communication n\u2019est pas dans ses exc\u00e8s mais dans ses bienfaits. Qu\u2019il s\u2019agisse de la communication interpersonnelle, de la communication des entreprises, de la communication politique ou de la communication des associations et des ONG dont l\u2019objet m\u00eame est de mobiliser autour d\u2019une cause.<\/p>\n

MarketingIsDead :<\/strong> Que dis-tu aux d\u00e9tracteurs de la communication ?<\/em><\/p>\n

Thierry Wellhoff\u00a0:<\/strong> De lire mon livre !<\/p>\n","protected":false},"excerpt":{"rendered":"

Lundi soir, j\u2019assistais au Proc\u00e8s de la communication\u00a0: l\u2019audience, organis\u00e9e par Thierry Wellhoff pour le lancement de son livre \u00e9ponyme, se d\u00e9roulait dans un bar branch\u00e9 de\u00a0la capitale, loin des salles inconfortables du Palais de Justice. MarketingIsDead : Pourquoi faire un livre sur la communication…<\/p>\n","protected":false},"author":2,"featured_media":25115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[171,170,172,173],"yoast_head":"\nLe Proc\u00e8s de la communication\u00a0 - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Proc\u00e8s de la communication\u00a0 - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Lundi soir, j\u2019assistais au Proc\u00e8s de la communication\u00a0: l\u2019audience, organis\u00e9e par Thierry Wellhoff pour le lancement de son livre \u00e9ponyme, se d\u00e9roulait dans un bar branch\u00e9 de\u00a0la capitale, loin des salles inconfortables du Palais de Justice. MarketingIsDead : Pourquoi faire un livre sur la communication...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-14T10:14:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Proc\u00e8s.jpg?fit=673%2C1000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"673\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Proc\u00e8s.jpg?fit=673%2C1000&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Proc\u00e8s.jpg?fit=673%2C1000&ssl=1\",\"width\":673,\"height\":1000},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/#webpage\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/\",\"name\":\"Le Proc\u00e8s de la communication\u00a0 - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/#primaryimage\"},\"datePublished\":\"2016-09-14T10:14:38+00:00\",\"dateModified\":\"2016-09-14T10:14:38+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le Proc\u00e8s de la communication\u00a0\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le Proc\u00e8s de la communication\u00a0 - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/","og_locale":"fr_FR","og_type":"article","og_title":"Le Proc\u00e8s de la communication\u00a0 - Marketing is Dead","og_description":"Lundi soir, j\u2019assistais au Proc\u00e8s de la communication\u00a0: l\u2019audience, organis\u00e9e par Thierry Wellhoff pour le lancement de son livre \u00e9ponyme, se d\u00e9roulait dans un bar branch\u00e9 de\u00a0la capitale, loin des salles inconfortables du Palais de Justice. MarketingIsDead : Pourquoi faire un livre sur la communication...","og_url":"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/","og_site_name":"Marketing is Dead","article_published_time":"2016-09-14T10:14:38+00:00","og_image":[{"width":673,"height":1000,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Proc\u00e8s.jpg?fit=673%2C1000&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Proc\u00e8s.jpg?fit=673%2C1000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Proc\u00e8s.jpg?fit=673%2C1000&ssl=1","width":673,"height":1000},{"@type":"WebPage","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/#webpage","url":"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/","name":"Le Proc\u00e8s de la communication\u00a0 - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/#primaryimage"},"datePublished":"2016-09-14T10:14:38+00:00","dateModified":"2016-09-14T10:14:38+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/proces-de-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"Le Proc\u00e8s de la communication\u00a0"}]},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","caption":"FLaurent"},"url":"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Proc\u00e8s.jpg?fit=673%2C1000&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6x4","jetpack-related-posts":[{"id":26183,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/quelques-nouvelles-du-front-avec-herve-kabla\/","url_meta":{"origin":25114,"position":0},"title":"Quelques nouvelles du front avec Herv\u00e9 Kabla","date":"24 avril 2020","format":"gallery","excerpt":"Vient de para\u00eetre aux \u00e9ditions Kawa Le confinement expliqu\u00e9 \u00e0 mon boss\u00a0; rencontre avec son initiateur Herv\u00e9 Kabla. MarketingIsDead\u00a0: Pourquoi un tel livre alors qu'on parle d\u00e9j\u00e0 de d\u00e9confinement ? Herv\u00e9 Kabla\u00a0: D\u00e9confinement, vraiment ? je ne suis pas si optimiste. Quand le gouvernement parle du 11 mai, quand on\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/04\/hkl-adetem.jpg?fit=548%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24784,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/pierre-bellanger-et-la-souverainete-numerique\/","url_meta":{"origin":25114,"position":1},"title":"Pierre Bellanger et La souverainet\u00e9 num\u00e9rique","date":"24 mars 2014","format":false,"excerpt":"Pierre Bellanger vient de publier La souverainet\u00e9 num\u00e9rique, un ouvrage \u00e0 la fois passionnant et d\u00e9routant, parce que par certains aspects, tr\u00e8s pessimiste\u00a0; rencontre avec le fondateur de Skyrock.MarketingIsDead : Nous sommes des nains du num\u00e9rique face aux am\u00e9ricains\u00a0! Google, Facebook, Microsoft\u00a0et quelques autres dominent l\u2019\u00e9conomie num\u00e9rique, ne nous laissant\u2026","rel":"","context":"Dans "Interviews 2.0"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26379,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/lart-de-se-la-raconter\/","url_meta":{"origin":25114,"position":2},"title":"L’art de se (la) raconter","date":"18 mars 2021","format":"gallery","excerpt":"Georges Lewi, qui nous a longtemps inspir\u00e9 le Comit\u00e9 Scientifique de l\u2019Adetem \u2013 sans parler de nombreux annonceurs \u2013 revient au marketing avec L'art de se (la) raconter. MarketingIsDead :Georges, apr\u00e8s une incursion dans la cr\u00e9ation et la mise en sc\u00e8ne de ta \u00ab Bovary \u00bb, tu reviens au marketing\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/L-art-de-se-la-raconter.jpg?fit=400%2C648&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26196,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-4-qonto\/","url_meta":{"origin":25114,"position":3},"title":"Le marketing par les nuls #4 : Qonto","date":"9 juin 2020","format":"gallery","excerpt":"Il n\u2019y a pas de raison pour que les startups ne soient pas \u00e0 l\u2019honneur dans cette rubrique\u00a0! Il y a quelques jours, je re\u00e7ois un communiqu\u00e9 de presse pour \u00ab\u00a0Qonto, la n\u00e9obanque des entreprises et des ind\u00e9pendants dont l'offre r\u00e9pond aux besoins des professionnels de l'\u00e9v\u00e9nementiel, de la communication\u2026","rel":"","context":"Dans "Le marketing par les nuls"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/06\/l-argent-en-psychotherapie.png?fit=750%2C500&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24759,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/e-reputation-le-nouveau-challenge-des-etudes-marketing\/","url_meta":{"origin":25114,"position":4},"title":"E.r\u00e9putation : le nouveau challenge des \u00e9tudes marketing","date":"20 janvier 2015","format":false,"excerpt":"L\u2019e.r\u00e9putation des marques, on en parle beaucoup \u2026 mais bien souvent sans trop savoir de quoi il s\u2019agit r\u00e9ellement\u00a0: beaucoup la confondent d\u2019ailleurs avec l\u2019image de marque, faute de savoir r\u00e9ellement ce que recouvre le concept.Les plus avertis distinguent ce qui tient de la publicit\u00e9 et de son efficacit\u00e9 \u2013\u2026","rel":"","context":"Dans "Etudes Marketing"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26811,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-digital-de-a-z-rencontre-avec-yann-gourvennec\/","url_meta":{"origin":25114,"position":5},"title":"Le Marketing digital de @ \u00e0 Z, rencontre avec Yann Gourvennec","date":"27 mars 2024","format":"gallery","excerpt":"MarketingIsDead\u00a0: Avec ton complice Hubert Kratiroff, tu viens de publier la nouvelle Bible du marketing digital, mais n\u2019est-ce pas aujourd\u2019hui un truisme\u00a0? Peut-on faire du marketing non digital\u00a0? Yann Gourvennec\u00a0: Commen\u00e7ons par pr\u00e9ciser que ce terme de \u00ab\u00a0nouvelle Bible du marketing digital\u00a0\u00bb n\u2019est pas de notre fait. C\u2019est la phrase\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Yann.jpeg?fit=400%2C400&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25114"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25114"}],"version-history":[{"count":1,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25114\/revisions"}],"predecessor-version":[{"id":25116,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25114\/revisions\/25116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25115"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}