![\"07](\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/08\/07-Sun-Moon-Lake-27-Ita-Thao.jpg?resize=1024%2C683\")
<\/a><\/p>\nC\u2019est aussi un engouement \u00e9trange pour Hello Kitty qui commence d\u00e8s l\u2019avion, avec EVA Air, la compagnie locale, allez savoir pourquoi \u2026<\/p>\n
Bref, les vacances sont finies\u00a0: le blog red\u00e9marre\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"
Back to school De belles fleurs, une faune tr\u00e8s dynamique \u2026 mais aussi des typhons, des tremblements de terre, auxquels heureusement nous avons \u00e9chapp\u00e9 de justesse : Taiwan, c\u2019est tout \u00e7a. Les grenouilles sont taiseuses, elles sont juste l\u00e0 pour mesurer la mont\u00e9e des eux…<\/p>\n","protected":false},"author":2,"featured_media":25082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[],"yoast_head":"\n
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Comment doivent-elles \u00e9voluer pour r\u00e9pondre aux enjeux de demain ? Petit bilan \u00e0 l'occasion des 10 ans de la journ\u00e9e nationale des \u00e9tudes coorganis\u00e9e par l'Adetem et l'UDA.","rel":"","context":"Dans "Etudes Marketing"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26440,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/philippe-rondeau-et-la-grande-rebellion-des-consommateurs\/","url_meta":{"origin":25081,"position":1},"title":"Philippe Rondeau et la grande r\u00e9bellion des consommateurs","date":"17 mai 2021","format":"gallery","excerpt":"Le marketing a trop souvent consid\u00e9r\u00e9 les consommateurs comme des cibles taillables \u00e0 merci, pourvu qu\u2019on leur propose des produits et\/ou services \u00e0 peu pr\u00e8s adapt\u00e9s \u00e0 leurs besoin \u2026 sauf qu\u2019aujourd\u2019hui, \u00e7a marche de moins en moins \u2013 voire plus du tout selon les populations \u00e0 qui on s\u2019adresse\u00a0:\u00a0la\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/05\/Phillippe-Rondeau-27-03-12-41.jpg?fit=600%2C600&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26771,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/yann-gourvennec\/","url_meta":{"origin":25081,"position":2},"title":"L\u2019IA g\u00e9n\u00e9rative, par Yann Gourvennec","date":"12 janvier 2024","format":"gallery","excerpt":"L\u2019IA g\u00e9n\u00e9rative, le nouvel Eldorado \u2026 ou le nouveau M\u00e9tavers\u00a0? Tandis que chantres de l\u2019IA g\u00e9n\u00e9rative regardent le verre \u00e0 moiti\u00e9 plein, ses d\u00e9tracteurs contemplent le verre \u00e0 moiti\u00e9 vide\u00a0: mais o\u00f9 se situe la r\u00e9alit\u00e9, dans tout \u00e7a\u00a0? Pour (tenter de) y r\u00e9pondre, le 7 f\u00e9vrier au matin, le\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/Yann.jpeg?fit=400%2C400&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26521,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-rh-les-collaborateurs-sont-les-meilleurs-recruteurs\/","url_meta":{"origin":25081,"position":3},"title":"Marketing RH : les collaborateurs sont les meilleurs recruteurs !","date":"25 mars 2022","format":"gallery","excerpt":"Les programmes d'employee advocacy se d\u00e9veloppent dans de nombreuses entreprises\u00a0: pour mieux cerner le sujet, je laisse la parole aujourd\u2019hui \u00e0 un sp\u00e9 cialiste, R\u00e9my Baranger, ex-Directeur Marketing d\u2019IBM France, fondateur et Managing Director d\u2019Eurekavox qui accompagne les entreprises dans la mise en \u0153uvre de programmes d\u2019employee advocacy. Et si\u2026","rel":"","context":"Dans "Les copains d'abord"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/03\/Baranger-1-rotated.jpg?fit=600%2C600&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24706,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-futurs-seniors-une-opportunite-a-ne-pas-gacher\/","url_meta":{"origin":25081,"position":4},"title":"Les futurs seniors, une opportunit\u00e9 \u00e0 ne pas g\u00e2cher …","date":"6 mai 2015","format":false,"excerpt":"Un revenu en chute libre mais une sant\u00e9 au beau fixe \u2013 et une forte envie de la conserver\u00a0; le d\u00e9sir de commencer une nouvelle vie avec souvent, le besoin de se sentir utiles et reconnus. Et malgr\u00e9 tout, la n\u00e9cessit\u00e9 de pr\u00e9parer son ind\u00e9pendance tant au plan physique que\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25561,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/propheties-malheureuses-banques-daffaires\/","url_meta":{"origin":25081,"position":5},"title":"Les proph\u00e9ties malheureuses des banques d\u2019affaires","date":"20 novembre 2017","format":"gallery","excerpt":"Il est toujours dramatique de relire 10 ans plus tard les proph\u00e9ties des experts, et notamment les banquiers d\u2019affaires \u2013 ceux qui doivent absolument savoir quel sera le futur des entreprises pour les conseiller habilement. Je retrouve une coupure de presse de Novembre 2006, quelques semaines apr\u00e8s le rachat de\u2026","rel":"","context":"Dans "Web 2.0"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/11\/05-Polonnaruwa-101.jpg?fit=759%2C683&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25081"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25081"}],"version-history":[{"count":3,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25081\/revisions"}],"predecessor-version":[{"id":25090,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25081\/revisions\/25090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25082"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"01](\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/08\/01-Taipei-56-Yangmingshan.jpg\")
<\/a><\/p>\n