{"id":25073,"date":"2016-07-04T08:47:57","date_gmt":"2016-07-04T08:47:57","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25073"},"modified":"2016-08-30T14:37:14","modified_gmt":"2016-08-30T14:37:14","slug":"demain-cest-nuit-de-ladetem","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/demain-cest-nuit-de-ladetem\/","title":{"rendered":"Demain, c\u2019est la Nuit de l\u2019Adetem"},"content":{"rendered":"

\u00c7a aurait pu \u00eatre la 11\u00e8me<\/sup> Nuit du Marketing, ce sera en fait la 1\u00e8re<\/sup> Nuit de l\u2019Adetem<\/a>, m\u00eame si la grande majorit\u00e9 d\u2019entre vous n\u2019aura pas remarqu\u00e9 la diff\u00e9rence\u00a0!<\/p>\n

Quand un \u00e9v\u00e8nement marche bien, on a souvent tendance \u00e0 s\u2019endormir sur ses lauriers et r\u00e9utiliser les recettes qui en ont fait le succ\u00e8s\u00a0: il n\u2019y a pourtant rien de tel pour perdre ses clients qu\u2019un marketing qui ronronne dans un doux confort.<\/p>\n

Se remettre sans cesse en cause, c\u2019est un peu l\u2019aiguillon qui nous guide \u00e0 l\u2019Adetem.<\/p>\n

Jean-Michel Raicovitch, mon copr\u00e9sident, s\u2019est ainsi attach\u00e9 \u00e0 transformer la Journ\u00e9e du Marketing en Adetem Factory avec de nouveaux formats pour nous aider tous \u00e0 inventer un nouveau marketing, mais aussi r\u00e9fl\u00e9chir \u00e0 notre r\u00f4le au sein de la soci\u00e9t\u00e9.<\/p>\n

Le Conseil Scientifique, qui a publi\u00e9 ces derni\u00e8res ann\u00e9es deux ouvrages majeurs, Le marketing est mort, vive le marketing<\/em> et Le marketing augment\u00e9<\/em>, s\u2019exerce \u00e0 trouver de nouvelles formes d\u2019expression pour ses nouvelles r\u00e9flexions\u00a0: certes, un nouveau livre verra certainement le jour, mais pas seulement, il faut toujours pousser plus loin les challenges.<\/p>\n

Cette Nuit ressemblera un peu aux pr\u00e9c\u00e9dentes, pourtant le ton sera diff\u00e9rent\u00a0; des keynotes passionnants, mais dans des registres tr\u00e8s diff\u00e9rents\u00a0; des grands prix qui collent \u00e0 l\u2019actualit\u00e9\u00a0; mais surtout des pr\u00e9sentateurs, Pierre-Philippe Cormeraie et Pascal C\u00fcbb, tr\u00e8s en rupture avec ce que nous sommes habitu\u00e9s \u00e0 voir \u2013 @ demain\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c7a aurait pu \u00eatre la 11\u00e8me Nuit du Marketing, ce sera en fait la 1\u00e8re Nuit de l\u2019Adetem, m\u00eame si la grande majorit\u00e9 d\u2019entre vous n\u2019aura pas remarqu\u00e9 la diff\u00e9rence\u00a0! Quand un \u00e9v\u00e8nement marche bien, on a souvent tendance \u00e0 s\u2019endormir sur ses lauriers et…<\/p>\n","protected":false},"author":2,"featured_media":25074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[],"yoast_head":"\nDemain, c\u2019est la Nuit de l\u2019Adetem - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/demain-cest-nuit-de-ladetem\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demain, c\u2019est la Nuit de l\u2019Adetem - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"\u00c7a aurait pu \u00eatre la 11\u00e8me Nuit du Marketing, ce sera en fait la 1\u00e8re Nuit de l\u2019Adetem, m\u00eame si la grande majorit\u00e9 d\u2019entre vous n\u2019aura pas remarqu\u00e9 la diff\u00e9rence\u00a0! 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Tout d\u2019abord Ang\u00e9lique G\u00e9rard de\u00a0Free,\u00a042 ans, la plus fid\u00e8le collaboratrice de Xavier Niel, qui recrute en 1999 cette jeune dipl\u00f4m\u00e9e en techniques de communications\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Nuit.jpg?fit=630%2C512&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24773,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/microdon-vainqueur-du-grand-prix-start-up-2014-de-ladetem\/","url_meta":{"origin":25073,"position":1},"title":"microDON, vainqueur du Grand Prix Start-up 2014 de l’Adetem","date":"22 juin 2015","format":false,"excerpt":"Le 2 juillet 2015, lors de la 10\u00e8me Nuit du Marketing, seront remis les Prix de l'Excellence Marketing by Adetem\u00a0; rencontre avec le vainqueur Grand Prix Start-up 2014, microDON et son Directeur G\u00e9n\u00e9ral et Cofondateur Olivier Cueille.MarketingIsDead : Olivier, en deux mots, c\u2019est quoi microDON ?En deux mots, C'est de\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24705,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/prix-de-lexcellence-marketing-by-adetem-on-se-depeche\/","url_meta":{"origin":25073,"position":2},"title":"Prix de l\u2019Excellence Marketing by Adetem, on se d\u00e9p\u00eache !","date":"6 mai 2015","format":false,"excerpt":"La remise des Prix de l\u2019Excellence Marketing by Adetem, ce sera le 2 Juillet, lors de la 10\u00e8me Nuit du Marketing, je vous en ai d\u00e9j\u00e0 parl\u00e9 ici-m\u00eame.La dead-line pour envoyer ses dossiers, c\u2019est le 22 mai\u00a0: d\u00e9p\u00eachez-vous\u00a0!Cette ann\u00e9e, 2 grandes nouveaut\u00e9s avec un Grand Prix Start-up et un Prix\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24749,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-est-mort-vive-le-marketing-pourquoi\/","url_meta":{"origin":25073,"position":3},"title":"Le Marketing est mort, Vive le Marketing : pourquoi ?","date":"10 d\u00e9cembre 2013","format":false,"excerpt":"Telle est la question que me posait r\u00e9cemment Alexia Morot de Culture RP, apr\u00e8s la publication du dernier opus de l\u2019Adetem\u00a0: Vous \u00eates \u00e0 l'origine de cet ouvrage collaboratif, qu'est ce qui vous a motiv\u00e9 ?C\u2019est une d\u00e9marche de longue haleine, qui a commenc\u00e9 il y a deux ans sous\u2026","rel":"","context":"Dans "Entretiens"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24709,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/de-lutilite-du-marketing-dans-les-startups\/","url_meta":{"origin":25073,"position":4},"title":"De l\u2019utilit\u00e9 du marketing dans les startups","date":"1 septembre 2013","format":false,"excerpt":"Article publi\u00e9 pendant les vacances dans Business Angel France.Il y a\u00a0un an, Olivier Aizac, le fondateur du Bon Coin intervenait \u00e0 la Nuit du Marketing organis\u00e9e par l\u2019Adetem\u00a0: devant un plateau de plusieurs centaines de marketers, il r\u00e9v\u00e9lait que le marketing n\u2019avait jamais constitu\u00e9 une pr\u00e9occupation pour lui. En 2012,\u2026","rel":"","context":"Dans "Articles, publications"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26473,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/merci-le-marketing\/","url_meta":{"origin":25073,"position":5},"title":"Merci le Marketing","date":"14 septembre 2021","format":"gallery","excerpt":"Si d\u00e8s 1935, l\u2019American Marketing Association d\u00e9finissait le Marketing de l\u2019offre, il fallut attendre \u2026 1985 pour passer au Marketing de la demande et 2004 pour qu\u2019on parle de Relation clients\u00a0! Puis le WWW a tout bouscul\u00e9 et acc\u00e9l\u00e9r\u00e9, ce que dans ses deux Manifestes de 2013, puis 2020, le\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/09\/ZOE_0037.jpg?fit=533%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25073"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25073"}],"version-history":[{"count":2,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25073\/revisions"}],"predecessor-version":[{"id":25077,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25073\/revisions\/25077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25074"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}