{"id":25037,"date":"2016-05-10T06:50:46","date_gmt":"2016-05-10T06:50:46","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25037"},"modified":"2016-05-10T06:50:46","modified_gmt":"2016-05-10T06:50:46","slug":"ca-cest-sondage","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/","title":{"rendered":"\u00c7a, c\u2019est du sondage"},"content":{"rendered":"<p>Un copain pan\u00e9liste m\u2019envoie cette copie d\u2019\u00e9cran\u00a0: pas de \u00ab\u00a0Ne sait pas\u00a0\u00bb ou de \u00ab\u00a0Aucune\u00a0\u00bb,\u00a0 pour passer \u00e0 la suite du questionnaire, il faut obligatoirement r\u00e9pondre conna\u00eetre au moins une de ces trois marques\u00a0: c\u2019est le chef de produits Panzani qui va \u00eatre content, jamais la notori\u00e9t\u00e9 de ses produits n\u2019aura \u00e9t\u00e9 aussi bonne\u00a0!<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Panzani.jpg\" rel=\"attachment wp-att-25039\"><img data-attachment-id=\"25039\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/panzani\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Panzani.jpg?fit=800%2C669&amp;ssl=1\" data-orig-size=\"800,669\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Panzani\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Panzani.jpg?fit=300%2C251&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Panzani.jpg?fit=800%2C669&amp;ssl=1\" loading=\"lazy\" class=\" wp-image-25039 aligncenter\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Panzani.jpg?resize=489%2C426\" alt=\"Panzani\" width=\"489\" height=\"426\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Allez, circulez, il n\u2019y a rien \u00e0 voir\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un copain pan\u00e9liste m\u2019envoie cette copie d\u2019\u00e9cran\u00a0: pas de \u00ab\u00a0Ne sait pas\u00a0\u00bb ou de \u00ab\u00a0Aucune\u00a0\u00bb,\u00a0 pour passer \u00e0 la suite du questionnaire, il faut obligatoirement r\u00e9pondre conna\u00eetre au moins une de ces trois marques\u00a0: c\u2019est le chef de produits Panzani qui va \u00eatre content, jamais&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[155],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c7a, c\u2019est du sondage - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c7a, c\u2019est du sondage - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Un copain pan\u00e9liste m\u2019envoie cette copie d\u2019\u00e9cran\u00a0: pas de \u00ab\u00a0Ne sait pas\u00a0\u00bb ou de \u00ab\u00a0Aucune\u00a0\u00bb,\u00a0 pour passer \u00e0 la suite du questionnaire, il faut obligatoirement r\u00e9pondre conna\u00eetre au moins une de ces trois marques\u00a0: c\u2019est le chef de produits Panzani qui va \u00eatre content, jamais...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-10T06:50:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Mistake.jpg?fit=1024%2C683&#038;ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Mistake.jpg?fit=1024%2C683&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Mistake.jpg?fit=1024%2C683&ssl=1\",\"width\":1024,\"height\":683},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/#webpage\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/\",\"name\":\"\u00c7a, c\u2019est du sondage - Marketing is Dead\",\"isPartOf\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/#primaryimage\"},\"datePublished\":\"2016-05-10T06:50:46+00:00\",\"dateModified\":\"2016-05-10T06:50:46+00:00\",\"author\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c7a, c\u2019est du sondage\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c7a, c\u2019est du sondage - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00c7a, c\u2019est du sondage - Marketing is Dead","og_description":"Un copain pan\u00e9liste m\u2019envoie cette copie d\u2019\u00e9cran\u00a0: pas de \u00ab\u00a0Ne sait pas\u00a0\u00bb ou de \u00ab\u00a0Aucune\u00a0\u00bb,\u00a0 pour passer \u00e0 la suite du questionnaire, il faut obligatoirement r\u00e9pondre conna\u00eetre au moins une de ces trois marques\u00a0: c\u2019est le chef de produits Panzani qui va \u00eatre content, jamais...","og_url":"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/","og_site_name":"Marketing is Dead","article_published_time":"2016-05-10T06:50:46+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Mistake.jpg?fit=1024%2C683&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"FLaurent"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"https:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Mistake.jpg?fit=1024%2C683&ssl=1","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Mistake.jpg?fit=1024%2C683&ssl=1","width":1024,"height":683},{"@type":"WebPage","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/#webpage","url":"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/","name":"\u00c7a, c\u2019est du sondage - Marketing is Dead","isPartOf":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/#primaryimage"},"datePublished":"2016-05-10T06:50:46+00:00","dateModified":"2016-05-10T06:50:46+00:00","author":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/ca-cest-sondage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"\u00c7a, c\u2019est du sondage"}]},{"@type":"Person","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","caption":"FLaurent"},"url":"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Mistake.jpg?fit=1024%2C683&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6vP","jetpack-related-posts":[{"id":24724,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/innovation-cherchez-lerreur\/","url_meta":{"origin":25037,"position":0},"title":"Innovation : cherchez l\u2019erreur !","date":"28 octobre 2007","format":false,"excerpt":"J\u2019ai r\u00e9cemment eu la curiosit\u00e9 de regarder sur Ciao1 ce que les consommateurs disaient des Produits de l\u2019Ann\u00e9e 20072\u00a0: tous ne sont pas comment\u00e9s, mais j\u2019ai quand m\u00eame r\u00e9ussi \u00e0 d\u00e9nicher un dentifrice, des tampons p\u00e9riodiques et des couches. Force est de reconna\u00eetre que les avis sont plut\u00f4t partag\u00e9s\u00a0: deux\u2026","rel":"","context":"Dans &quot;Consumer Insight&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26211,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-du-miserabilisme\/","url_meta":{"origin":25037,"position":1},"title":"Le marketing du mis\u00e9rabilisme","date":"21 septembre 2020","format":"gallery","excerpt":"La crise des gilets l\u2019a mise en \u00e9vidence, celle du Covid-19 l\u2019a exacerb\u00e9e, je parle bien entendu de la fracture sociale et de l\u2019extr\u00eame pauvret\u00e9 d\u2019une partie grandissante de la population fran\u00e7aise. Aujourd\u2019hui le niveau de vie moyen des 10% des Fran\u00e7aise les plus pauvres \u00e9tait de 8 580\u20ac par\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/09\/1.jpg?fit=403%2C330&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24721,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-un-conte-de-fee-2\/","url_meta":{"origin":25037,"position":2},"title":"Le marketing, un conte de f\u00e9e ?","date":"15 janvier 2009","format":false,"excerpt":"En terme de produits - ou plus pr\u00e9cis\u00e9ment de positionnement produits -, le marketing repose sur le triptyque : insight, b\u00e9n\u00e9fice, support avec, certes, quelques variantes s\u00e9mantiques, b\u00e9n\u00e9fice pouvant se r\u00e9\u00e9crire promesse ou avantage ; et support, justification ou reason why en bon franglais. C'est son positionnement qui donne son\u2026","rel":"","context":"Dans &quot;Consumer Insight&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24747,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-responsable\/","url_meta":{"origin":25037,"position":3},"title":"Marketing responsable","date":"22 avril 2014","format":false,"excerpt":"Parmi les r\u00e9centes questions re\u00e7ues d'\u00e9tudiants en pleine r\u00e9daction de leurs m\u00e9moires universitaires, celles de David qui s\u2019interroge sur le marketing responsable.Question : Quelle est l\u2019\u00e9volution de la consommation socialement responsable ces derni\u00e8res ann\u00e9es ? Quels sont les facteurs ayant conduit \u00e0 ce mouvement ?Les Fran\u00e7ais ne changent pas massivement\u2026","rel":"","context":"Dans &quot;Entretiens&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24756,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/a-nouveaux-consommateurs-nouveau-marketing-entretien-avec-stephane-trupheme\/","url_meta":{"origin":25037,"position":4},"title":"A nouveaux consommateurs, nouveau marketing, entretien avec St\u00e9phane Truph\u00e8me","date":"2 octobre 2011","format":false,"excerpt":"R\u00e9cemment, j\u2019annon\u00e7ais ici la sortie prochaine de\u00a0: A nouveaux consommateurs, nouveau marketing, ouvrage que j\u2019avais eu le plaisir de coordonner avec Philippe Jourdan et Jean-Claude Pacitto \u2013 et co-r\u00e9diger avec une dizaine de copains\u00a0; St\u00e9phane Truph\u00e8me a eu, un peu en avance, mon chapitre\u00a0: \u00ab\u00a0De l\u2019empowered consumer au Conso\u2019battant\u00a0\u00bb.S\u2019en sont\u2026","rel":"","context":"Dans &quot;Entretiens&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26217,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-de-la-malbouffe\/","url_meta":{"origin":25037,"position":5},"title":"Le marketing de la malbouffe","date":"28 septembre 2020","format":"gallery","excerpt":"Selon une \u00e9tude parue en 2019 dans The Lancet, plus les guerres, les accidents de la route ou bien s\u00fbr le Covid-19, la malbouffe constitue d\u00e9sormais la premi\u00e8re cause de mortalit\u00e9 dans le monde\u00a0: impressionnant\u00a0! La malbouffe frappe massivement les pays occidentaux, sans \u00e9pargner la France, peu s\u2019en faut\u00a0: la\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/09\/malbouffe.jpg?fit=1200%2C950&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25037"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25037"}],"version-history":[{"count":2,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25037\/revisions"}],"predecessor-version":[{"id":25041,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25037\/revisions\/25041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25038"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}