{"id":25013,"date":"2016-04-25T16:58:00","date_gmt":"2016-04-25T16:58:00","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25013"},"modified":"2016-05-02T10:26:17","modified_gmt":"2016-05-02T10:26:17","slug":"wizzas-lassurance-entre-enfin-dan-s","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/wizzas-lassurance-entre-enfin-dan-s\/","title":{"rendered":"Avec Wizzas, l’assurance entre enfin dans consommation collaborative"},"content":{"rendered":"

La consommation collaborative arriverait-elle enfin dans l\u2019assurance en France ? Rencontre avec Thierry Delcupe<\/strong>, le fondateur de Wizzas<\/strong>.<\/p>\n

MarketingIsDead\u00a0:<\/strong> Thierry, tu as fond\u00e9 Wizzas : en deux mots, c\u2019est quoi, Wizzas ?<\/em><\/p>\n

Thierry Delcupe\u00a0: <\/strong>WIZZAS.COM est la premi\u00e8re plate-forme digitale d’achat group\u00e9 en assurance. WIZZAS.COM s’adresse autant aux particuliers qu’aux professionnels (artisans, commer\u00e7ants, professionnels) et aux entrepreneurs de moins de 10 salari\u00e9s.<\/p>\n

MarketingIsDead\u00a0:<\/strong> L\u2019assurance conna\u00eet d\u00e9j\u00e0 les comparateurs de prix pour casser les co\u00fbts, comment un nouveau service de ce type peut-il trouver sa place ici ?<\/em><\/p>\n

Thierry Delcupe\u00a0: <\/strong>WIZZAS.COM n’est pas un simple comparateur.<\/p>\n

La plate-forme digitale WIZZAS.COM r\u00e9volutionne l’offre d’assurances. Quels que soient les besoins (questions d’assurances traditionnelles ou li\u00e9es aux nouveaux modes de consommation), les membres de WIZZAS.COM expriment leur besoin avec leurs propres termes. WIZZAS.COM qualifie les besoins avant de les orienter vers un groupe existant aux caract\u00e9ristiques similaires ou proposer de cr\u00e9er une nouvelle communaut\u00e9. Une fois que le groupe atteint sa taille critique, tous les assureurs sont solliciter pour apporter leurs meilleures r\u00e9ponses. Apr\u00e8s une analyse ind\u00e9pendante et argument\u00e9e, WIZZAS.COM pr\u00e9sente les 3 propositions en terme de r\u00e9ponses apport\u00e9es et de prix. Un forum et acc\u00e8s \u00e0 tout moment \u00e0 son conseiller WIZZAS permet \u00e0 chaque membre de se d\u00e9cide individuellement en toute connaissabce pour souscrire et payer on line. WIZZAS.COM peut s’occuper de la r\u00e9siliation du contrat actuel.<\/p>\n

Pour les assureurs, l’acc\u00e8s aux expressions de besoins en assurances est gratuit. Chaque assureur est libre de sa r\u00e9ponse. WIZZAS.COM n’exige aucune exclusivit\u00e9 aux assureurs. Ces derniers pourront proposer leurs r\u00e9ponses \u00e9galement \u00e0 leurs autres r\u00e9seaux. WIZZAS.COM tient \u00e0 leur disposition les \u00e9tudes r\u00e9alis\u00e9es.<\/p>\n

Avec WIZZAS.COM, les assureurs en terminent avec le comportement de chasseur de primes induit par la pratique des comparateurs. WIZZAS.COM favorise la fid\u00e9lisation des assur\u00e9s et permet aux assureurs de mieux r\u00e9pondre aux exigences de Solvency II.<\/p>\n

MarketingIsDead\u00a0:<\/strong> Apr\u00e8s l\u2019assurance, la banque ou d\u2019autres services ?<\/em><\/p>\n

Thierry Delcupe\u00a0: <\/strong>A court et moyen termes, WIZZAS.COM se concentre sur l’offre d’assurance. En effet contrairement \u00e0 d’autres activit\u00e9s (voyage, commerce, service,…) l’assurance tarde \u00e0 prendre son virage digital. WIZZAS.COM aura besoin de temps pour y parvenir.<\/p>\n

MarketingIsDead\u00a0:<\/strong> Comment devient-on \u00ab tiers de confiance \u00bb dans le domaine de l\u2019assurance et des services.<\/em><\/p>\n

Thierry Delcupe\u00a0: <\/strong>C’est un ensemble de facteurs.<\/p>\n

Tout d’abord la cr\u00e9dibilit\u00e9 du mod\u00e8le. Port\u00e9 par ses 3 associ\u00e9s\u00a0 (Myriam GOATA, Julien RENAULD et Thierry DELCUPE), qui ensemble repr\u00e9sentent plus de 75 ans d’exp\u00e9rience dans l’assurance, WIZZAS.COM a su convaincre les assureurs.<\/p>\n

Ensuite, une communication convaincante et innovante pour obtenir la confiance des internautes et savoir les r\u00e9unir autour de th\u00e8mes f\u00e9d\u00e9rateurs.<\/p>\n

Enfin, une attention toute particuli\u00e8re non seulement pour tenir les engagements pris mais \u00e9galement anticiper les besoins des membres de WIZZAS.COM.<\/p>\n","protected":false},"excerpt":{"rendered":"

La consommation collaborative arriverait-elle enfin dans l\u2019assurance en France ? Rencontre avec Thierry Delcupe, le fondateur de Wizzas. MarketingIsDead\u00a0: Thierry, tu as fond\u00e9 Wizzas : en deux mots, c\u2019est quoi, Wizzas ? Thierry Delcupe\u00a0: WIZZAS.COM est la premi\u00e8re plate-forme digitale d’achat group\u00e9 en assurance. WIZZAS.COM…<\/p>\n","protected":false},"author":2,"featured_media":25015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[150],"tags":[],"yoast_head":"\nAvec Wizzas, l'assurance entre enfin dans consommation collaborative - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/wizzas-lassurance-entre-enfin-dan-s\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avec Wizzas, l'assurance entre enfin dans consommation collaborative - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"La consommation collaborative arriverait-elle enfin dans l\u2019assurance en France ? 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