{"id":24934,"date":"2016-01-23T17:30:21","date_gmt":"2016-01-23T17:30:21","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2016\/01\/23\/nouveaux-risques-pour-nouveaux-modes-de-vie-3064969.html"},"modified":"2016-04-09T16:37:40","modified_gmt":"2016-04-09T16:37:40","slug":"nouveaux-risques-pour-nouveaux-modes-de-vie","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/nouveaux-risques-pour-nouveaux-modes-de-vie\/","title":{"rendered":"Nouveaux risques pour nouveaux modes de vie"},"content":{"rendered":"<p><span style=\"font-size: 10pt; font-family: verdana,geneva,sans-serif; color: #1f497d;\">Consommation collaborative, protection de l&rsquo;environnement, responsabilit\u00e9s soci\u00e9tales, mutations technologiques, transhumanisme : notre soci\u00e9t\u00e9 a plus chang\u00e9 en 15 ans qu&rsquo;au cours des 50 ann\u00e9es pr\u00e9c\u00e9dentes. Chang\u00e9 et de mani\u00e8re erratique, impr\u00e9visible : le dernier webosaure (dinosaure du Web), Yahoo est en pas de rejoindre AOL, Altavista et autres Netscape au cimeti\u00e8re des illusions perdues.<\/span><\/p>\n<p><span style=\"font-size: 10pt; font-family: verdana,geneva,sans-serif; color: #1f497d;\">Pour le marketing et la communication, l&rsquo;heure n&rsquo;est plus \u00e0 chercher \u00e0 satisfaire des attentes &#8211; ou combler des besoins &#8211; mais \u00e0 s&rsquo;adapter aux nouvelles tendances soci\u00e9tales, tant en B2C qu&rsquo;en B2B : car si les nouvelles g\u00e9n\u00e9rations &#8211; Y, Z, mais aussi ceux que l&rsquo;on ne sait pas encore nommer mais qui n&rsquo;auront jamais qu&rsquo;un monde rempli d&rsquo;objets connect\u00e9s, c&rsquo;est-\u00e0-dire &#8230; demain ; si les nouvelles g\u00e9n\u00e9rations donc vivent, consomment diff\u00e9remment, elles travaillent \u00e9galement diff\u00e9remment.<\/span><\/p>\n<p><span style=\"font-size: 10pt; font-family: verdana,geneva,sans-serif; color: #1f497d;\">En d&rsquo;autres termes, de nouveaux modes de vie \u00e9mergent tr\u00e8s r\u00e9guli\u00e8rement, avec de nouveaux risques pour les assureurs \u00e0 la clef.<\/span><\/p>\n<p><span style=\"font-size: 10pt; font-family: verdana,geneva,sans-serif; color: #1f497d;\">Discerner les tendances pour mieux adapter son offre et sa communication, telles seront les enseignements de la conf\u00e9rence qu&rsquo;organise le LAB <strong>le 8 Mars prochain<\/strong>, avec les experts suivants :<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva,sans-serif; color: #1f497d; font-size: 10pt;\">Olivier Parent, Fondateur de Futurhebdo.fr et Christian Gatard, \u00e9diteur de la collection G\u00e9ographie du futur et auteur de Mythologies du Futur,<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva,sans-serif; color: #1f497d; font-size: 10pt;\">Martine Ghnassia, Directrice de P\u00f4le : InCapsule by Ifop et Communication Groupe<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva,sans-serif; color: #1f497d; font-size: 10pt;\">Marie-Laurence Guena, Directrice Conseil Etudes Marketing et Enqu\u00eates Clients chez Didaxis, <\/span><\/li>\n<li><span style=\"font-family: verdana,geneva,sans-serif; color: #1f497d; font-size: 10pt;\">Xavier Charpentier, Fondateur de FreeThinking, <\/span><\/li>\n<li><span style=\"font-family: verdana,geneva,sans-serif; color: #1f497d; font-size: 10pt;\">Jean-Claude Pacitto, Ma\u00eetre de conf\u00e9rences \u00e0 l&rsquo;Universit\u00e9 Paris Est et coauteur avec Philippe Jourdan et Val\u00e9rie Jourdan de\u00a0: Le marketing de la grenouille <\/span><\/li>\n<li><span style=\"font-family: verdana,geneva,sans-serif; color: #1f497d; font-size: 10pt;\">Marie-Christine Lanne, Directrice de la communication &amp; des engagements soci\u00e9taux de Generali <\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 10pt; font-family: verdana,geneva,sans-serif; color: #1f497d;\">Pour plus de renseignements et s\u2019inscrire, c\u2019est <a href=\"http:\/\/www.cerclelab.com\/conferences\/conference-2016\/1515-2016-03-08-conf-nouvelles-tendances.html\">ici<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consommation collaborative, protection de l&rsquo;environnement, responsabilit\u00e9s soci\u00e9tales, mutations technologiques, transhumanisme : notre soci\u00e9t\u00e9 a plus chang\u00e9 en 15 ans qu&rsquo;au cours des 50 ann\u00e9es pr\u00e9c\u00e9dentes. Chang\u00e9 et de mani\u00e8re erratique, impr\u00e9visible : le dernier webosaure (dinosaure du Web), Yahoo est en pas de rejoindre AOL,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nouveaux risques pour nouveaux modes de vie - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/nouveaux-risques-pour-nouveaux-modes-de-vie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouveaux risques pour nouveaux modes de vie - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Consommation collaborative, protection de l&rsquo;environnement, responsabilit\u00e9s soci\u00e9tales, mutations technologiques, transhumanisme : notre soci\u00e9t\u00e9 a plus chang\u00e9 en 15 ans qu&rsquo;au cours des 50 ann\u00e9es pr\u00e9c\u00e9dentes. 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