{"id":24933,"date":"2016-01-28T16:14:04","date_gmt":"2016-01-28T16:14:04","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2016\/01\/28\/persona-etrangement-humain-3065357.html"},"modified":"2016-01-28T16:14:04","modified_gmt":"2016-01-28T16:14:04","slug":"persona-etrangement-humain","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/persona-etrangement-humain\/","title":{"rendered":"Persona, \u00e9trangement humain"},"content":{"rendered":"

Surprenante exposition qui commence au Mus\u00e9e du quai Branly, intitul\u00e9e Persona, \u00e9trangement humain<\/span><\/a><\/strong>.<\/span><\/p>\n

Exposition qui rapproche des \u0153uvres de la pens\u00e9e mythique et des cr\u00e9ations plus contemporaines sur le th\u00e8me de la robotique : une figurine anthropo-zoomorphe inuit provenant de l\u2019\u00eele d\u2019Ammassalik au Groenland y c\u00f4toie le robot Berenson, n\u00e9 en 2011 de la rencontre d’un anthropologue, Denis Vidal, et d\u2019un roboticien, Philippe Gaussier ; une spatule vomitive anthropomorphe (sic) Ta\u00efno de la Martinique voisine avec les cr\u00e9ations r\u00e9centes de l\u2019artiste cor\u00e9enne Wang Zi-Won.<\/span><\/p>\n

\"Ammassalik.jpg\"<\/p>\n

\"Robot<\/p>\n

\"Taino.jpg\"<\/p>\n

\"Kwanon.jpg\"<\/p>\n

Le roboticien japonais Masahiro Mori, connu pour ses recherches \u00ab sur les r\u00e9ponses \u00e9motionnelles des entit\u00e9s non-humaines \u00bb<\/em>, dixit Wikip\u00e9dia<\/a>, \u00ab montre que plus une cr\u00e9ature artificielle a forme humaine, plus elle a de chances de cr\u00e9er de la curiosit\u00e9, de l\u2019empathie et de l\u2019attachement \u00bb \u2013 et l\u00e0, je cite le catalogue de l\u2019exposition \u2013 mais aussi que \u00ab un trop grand degr\u00e9 de r\u00e9alisme cr\u00e9e chez la plupart des gens un sentiment de malaise, d\u2019\u00e9tranget\u00e9, voire du rejet ou de la r\u00e9pulsion \u00bb<\/em>.<\/span><\/p>\n

Est-ce pour cela que les cr\u00e9ations contemporaines ressemblent tant aux sculptures antiques, pour construire une barri\u00e8re avec l\u2019humanit\u00e9 ? Ou parce que les artistes y projetaient leurs propres peurs et r\u00e9pulsions ?<\/span><\/p>\n

En regardant les robots qui pullulaient au CES de Las Vegas, on a quand m\u00eame l\u2019impression que certaines fronti\u00e8res sont en train de s\u2019abolir ; pareil quand on s\u2019appr\u00eate \u00e0 caresser le petit chat \u00e9lectronique de Hasbro, destin\u00e9 \u00e0 tenir compagnie aux personnes \u00e2g\u00e9es.<\/span><\/p>\n

\"robot<\/p>\n

\"hasbro.jpg\"<\/p>\n

Les \u00e9crits de Mori datent des ann\u00e9es 70, une \u00e9poque quasi pr\u00e9historique \u2026 Nul doute que si le Mus\u00e9e du quai Branly actualise son exposition dans quelques ann\u00e9es, les organisateurs pourront s\u2019interroger sur les \u00e9tranges restes de non humanit\u00e9 que l\u2019on pourra d\u00e9couvrir dans certains clones presque parfaits : des arch\u00e9types s\u00e9culaires sont en train de sombrer \u00e0 une vitesse folle.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Surprenante exposition qui commence au Mus\u00e9e du quai Branly, intitul\u00e9e Persona, \u00e9trangement humain. Exposition qui rapproche des \u0153uvres de la pens\u00e9e mythique et des cr\u00e9ations plus contemporaines sur le th\u00e8me de la robotique : une figurine anthropo-zoomorphe inuit provenant de l\u2019\u00eele d\u2019Ammassalik au Groenland y c\u00f4toie…<\/p>\n","protected":false},"author":1,"featured_media":24968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[144],"tags":[],"yoast_head":"\nPersona, \u00e9trangement humain - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/persona-etrangement-humain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persona, \u00e9trangement humain - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Surprenante exposition qui commence au Mus\u00e9e du quai Branly, intitul\u00e9e Persona, \u00e9trangement humain. 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