{"id":24932,"date":"2016-01-29T12:50:00","date_gmt":"2016-01-29T12:50:00","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2016\/01\/29\/a-midi-vous-etes-mort-3065405.html"},"modified":"2016-09-11T20:36:34","modified_gmt":"2016-09-11T20:36:34","slug":"a-midi-vous-etes-mort","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/a-midi-vous-etes-mort\/","title":{"rendered":"A midi, vous \u00eates mort"},"content":{"rendered":"

Difficile au dernier CES de Las Vegas de ne pas chopper plein de puces\u00a0: l\u2019Internet des Objets \u2013 prononcez \u00ab\u00a0A\u00ef O Ti\u00a0\u00bb<\/em>\u00a0; en France, on parle plut\u00f4t d\u2019objets connect\u00e9s \u2013 \u00e9tait partout. <\/span><\/p>\n

La d\u00e9nomination Internet des Objets me semble plus parlante\u00a0: le r\u00e9seau actuel permet aux humains d\u2019\u00e9changer entre eux, celui de demain permettra aux objets d\u2019en faire autant \u2026 sans m\u00eame que nous soyons au courant\u00a0! Le seul probl\u00e8me, c\u2019est qu\u2019aujourd\u2019hui et pour quelques ann\u00e9es encore, on reste plut\u00f4t dans les objets connect\u00e9s \u2013 donc des objets pleins de puces qui vont nous informer sur notre temp\u00e9rature, nos calories \u2026 ou les cibles potentielles, pour les dragueurs de tous sexes\u00a0!<\/span><\/p>\n

Et quand vos vieux objets n\u2019auront pas de puces, vous pourrez quand m\u00eame vous gratter en leur collant de petits capteurs \u2013 comme ces peanuts que vous allez coller un peu partout chez vous ou sur vous.<\/span><\/p>\n

\n

\u00c9videmment, toutes les startups et autres entreprises du High Tech \u0153uvrant dans le domaine de l\u2019IoT ont pr\u00e9vu des connections Bluetooth de leurs gadgets avec nos Smartphones pour leur permettre de p\u00e9n\u00e9trer dans le vaste monde de l\u2019Internet des Objets \u2013 via des application iOS et\/ou Android, bien entendu\u00a0: Windows 10 n\u2019est pas vraiment tendance.<\/span><\/p>\n

D\u00e9j\u00e0 que les heureux possesseurs d\u2019abonnements 4G se plaignent d\u2019avoir bien du mal \u00e0 tenir toute une journ\u00e9e en cas de surf un peu intensif \u2013 sans trop exag\u00e9rer, non plus\u00a0! Les batteries se d\u00e9chargent si vite\u00a0; mais bon, on peut quand m\u00eame se retenir quand la charge baisse fortement.<\/span><\/p>\n

Les puces, elles, vont tchatcher d\u00e8s potron-minet et sans faiblir toute la journ\u00e9e\u00a0: normal, il leur faudra bien avertir leurs experts (robots, bien entendu) des calories que vous venez de prendre, de votre taux d\u2019alcool\u00e9mie, j\u2019en passe \u2026 Et ces derniers vous avertiront des risques que vous prenez \u2013 ou votre assureur, votre banquier ou votre m\u00e9decin, si n\u00e9cessaire\u00a0!<\/span><\/p>\n

Dans le vaste et magnifique monde de l\u2019IoT, malheur \u00e0 ceux qui ne disposeront de batteries puissantes\u00a0! Aujourd\u2019hui, sans t\u00e9l\u00e9phone et Internet mobile, vous \u00eates mort\u00a0: nul ne peut vous joindre, vous ne pouvez signe de vie \u00e0 personne.<\/span><\/p>\n

Gr\u00e2ce aux puces de l\u2019IoT, d\u00e8s midi vous allez vous retrouver sans batterie \u2026 virtuellement morts\u00a0!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Difficile au dernier CES de Las Vegas de ne pas chopper plein de puces\u00a0: l\u2019Internet des Objets \u2013 prononcez \u00ab\u00a0A\u00ef O Ti\u00a0\u00bb\u00a0; en France, on parle plut\u00f4t d\u2019objets connect\u00e9s \u2013 \u00e9tait partout. La d\u00e9nomination Internet des Objets me semble plus parlante\u00a0: le r\u00e9seau actuel permet…<\/p>\n","protected":false},"author":1,"featured_media":24966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[155],"tags":[],"yoast_head":"\nA midi, vous \u00eates mort - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/a-midi-vous-etes-mort\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A midi, vous \u00eates mort - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Difficile au dernier CES de Las Vegas de ne pas chopper plein de puces\u00a0: l\u2019Internet des Objets \u2013 prononcez \u00ab\u00a0A\u00ef O Ti\u00a0\u00bb\u00a0; en France, on parle plut\u00f4t d\u2019objets connect\u00e9s \u2013 \u00e9tait partout. 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