{"id":24806,"date":"2010-02-04T21:20:46","date_gmt":"2010-02-04T21:20:46","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2010\/02\/04\/au-petit-bonheur-des-blogs.html"},"modified":"2010-02-04T21:20:46","modified_gmt":"2010-02-04T21:20:46","slug":"au-petit-bonheur-des-blogs","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/au-petit-bonheur-des-blogs\/","title":{"rendered":"Au petit bonheur des blogs"},"content":{"rendered":"

\"wernicke2.jpg\"Quand j’entends des marketers ou des consultants pr\u00e9tendre que la blogosph\u00e8re ne constitue qu’un \u00e9piph\u00e9nom\u00e8ne en voie de marginalisation, ou pire, un feu de paille \u00e0 la mode, mais aujourd’hui d\u00e9pass\u00e9 par les r\u00e9seaux sociaux ou Twitter, je me dis qu’ils ne cherchent qu’\u00e0 se rassurer face \u00e0 un ph\u00e9nom\u00e8ne qu’ils ne maitrisent pas, ne comprennent pas – ou pire, qu’ils ne maitrisent plus, jouant la fuite en avant.<\/p>\n

Jamais les blogueurs fran\u00e7ais n’ont tant \u00e9t\u00e9 courtis\u00e9s par les r\u00e9gies publicitaires … et parfois les plus farfelues : j’ai d\u00e9j\u00e0 \u00e9voqu\u00e9 ici<\/a>, le cas d’Infolinks<\/i>, j’aimerais parler de blogmarche.com<\/a>, tout aussi ridicule – peut-\u00eatre plus.<\/p>\n

Je sais que les blogueurs ne constituent en rien une cat\u00e9gorie d’internautes tr\u00e8s homog\u00e8ne, il y a ses stars, ses soutiers et ses amateurs, etc. Mais ce que tous ces farfelus ont en commun, c’est le culte de l’humain – notamment dans leurs relations \u00e0 autrui – et ce qu’ils d\u00e9testent le plus, du moins tous ceux que j’ai rencontr\u00e9s, c’est d’\u00eatre pris, sinon comme des zozos, du moinscomme des num\u00e9ros.<\/p>\n

Ce qui n’emp\u00eache pas d’aucuns, comme Agn\u00e8s<\/i> de blogmarche.com<\/a>, d’envoyer des mails automatiques dont la pseudo personnalisation se r\u00e9v\u00e8le d’une tristesse \u00e0 faire mourir \u00ab\u00a0les soirs d’orage, des Chinois cultiv\u00e9s<\/i>\u00ab\u00a0, comme disais le grand Jacques (Brel, dans Les Flamingants, chanson comique<\/i>).<\/p>\n

Bon, excusons-l\u00e0, Agn\u00e8s<\/i> n’est certainement qu’un robot !<\/p>\n

Admirez le style : \u00ab\u00a0Je m’appelle Agn\u00e8s, et je suis un membre dans l’\u00e9quipe d’assistance de blogmarche.com. Nous avons r\u00e9cemment lanc\u00e9 un service de publicit\u00e9 via des posts sur des blogs visant \u00e0 ajouter des sites de qualit\u00e9 tels que le votre \u00e0 nos offres\u00a0\u00bb<\/i>.<\/p>\n

Et que penser de leur \u00ab\u00a0fiert\u00e9 de notre transparence et de notre mentalit\u00e9 visant \u00e0 la construction de communaut\u00e9s\u00a0\u00bb<\/i> : cela me fait penser \u00e0 un aphasique de Wernicke<\/a>, de ces malades qui construisent des phrases grammaticalement correctes mais d\u00e9pourvues de sens, parce qu’alignant des termes inad\u00e9quats les uns au bout des autres !<\/p>\n

Les \u00ab\u00a0<\/i>Termes & Conditions\u00a0\u00bb<\/i><\/span><\/span> de leurs contrats sont tellement bien r\u00e9dig\u00e9es, que comme dans toute bonne traduction automatique \u00e0 la Google<\/i> (mais Google<\/i> ne pr\u00e9tend pas \u00e0 la qualit\u00e9 absolue), le texte anglais apparait sous le curseur de la souris ! Mais c’est suffisamment clair pour savoir qu’en cas de conflit, vous devrez aller ester aupr\u00e8s du tribunal de Phoenix, en Arizona.<\/p>\n

Bref, la blogosph\u00e8re fran\u00e7aise aiguise bien des app\u00e9tits et les r\u00e9gies s’\u00e9quipent pour collecter la long tail<\/i> \u00e0 la louche !<\/p>\n

Mais ce que j’adore par dessus tout, c’est recevoir deux fois de suite le m\u00eame mail personnalis\u00e9 affirmant que je suis le plus beau, le plus dou\u00e9, le plus … sur les deux blogs dont je suis administrateur, MarketingIsDead et Intelligence collective : \u00e7a me flatte deux fois !<\/p>\n

PS : Le monsieur sur la photo, si vous ne l’avez pas reconnu, ce n’est pas Agn\u00e8s<\/i>, c’est Carl Wernicke<\/i>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quand j’entends des marketers ou des consultants pr\u00e9tendre que la blogosph\u00e8re ne constitue qu’un \u00e9piph\u00e9nom\u00e8ne en voie de marginalisation, ou pire, un feu de paille \u00e0 la mode, mais aujourd’hui d\u00e9pass\u00e9 par les r\u00e9seaux sociaux ou Twitter, je me dis qu’ils ne cherchent qu’\u00e0 se…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[152],"tags":[],"yoast_head":"\nAu petit bonheur des blogs - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/au-petit-bonheur-des-blogs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Au petit bonheur des blogs - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Quand j’entends des marketers ou des consultants pr\u00e9tendre que la blogosph\u00e8re ne constitue qu’un \u00e9piph\u00e9nom\u00e8ne en voie de marginalisation, ou pire, un feu de paille \u00e0 la mode, mais aujourd’hui d\u00e9pass\u00e9 par les r\u00e9seaux sociaux ou Twitter, je me dis qu’ils ne cherchent qu’\u00e0 se...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/au-petit-bonheur-des-blogs\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2010-02-04T21:20:46+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marketingisdead.blogspirit.com\/media\/02\/01\/1290477302.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing is Dead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/au-petit-bonheur-des-blogs\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/marketingisdead.blogspirit.com\/media\/02\/01\/1290477302.jpg\",\"contentUrl\":\"http:\/\/marketingisdead.blogspirit.com\/media\/02\/01\/1290477302.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/au-petit-bonheur-des-blogs\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/au-petit-bonheur-des-blogs\/\",\"name\":\"Au petit bonheur des blogs - 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