{"id":24792,"date":"2015-04-15T17:27:00","date_gmt":"2015-04-15T17:27:00","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/04\/15\/rupture-vous-avez-disrupture-3042993.html"},"modified":"2015-04-15T17:27:00","modified_gmt":"2015-04-15T17:27:00","slug":"rupture-vous-avez-disrupture","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/rupture-vous-avez-disrupture\/","title":{"rendered":"Rupture, vous avez disrupture ?"},"content":{"rendered":"

\"rupture-vous-avez-disrupture-le-futur-est-deja-derriere-nous.jpg\"<\/a>Ce mill\u00e9naire va vite, presque m\u00eame trop vite : tout change sans arr\u00eat, on a \u00e9voqu\u00e9 la r\u00e9volution digitale, celle du Web 2.0 et des m\u00e9dias sociaux, celle de la consommation collaborative ; sans oublier le big data, les objets connect\u00e9s.<\/span><\/p>\n

Hier le progr\u00e8s \u00e9tait lin\u00e9aire \u2026 ou du moins l\u2019imaginions-nous comme tel : mais clairement, ce n\u2019\u00e9tait que le tout d\u00e9but d\u2019une exponentielle et soudain, nous nous retrouvons au point d\u2019inflexion de la courbe \u2013 les math\u00e9maticiens pardonneront une m\u00e9taphore approximative, mais il est clair que notre soci\u00e9t\u00e9 subit une pouss\u00e9e violente.<\/span><\/p>\n

Courbe, exponentielle, acc\u00e9l\u00e9ration : ces mots \u00e9voquent plut\u00f4t la continuit\u00e9 ; et pourtant, nous ressentons tous peu ou prou une singuli\u00e8re impression de rupture !<\/span><\/p>\n

Rupture \u2026 ou pas : telle est la question que nous nous sommes pos\u00e9e lors de nos r\u00e9unions du mardi \u2013 qui d\u2019ailleurs, autre rupture, ne se tiennent plus n\u00e9cessairement le mardi ! Mais nous continuons \u00e0 nous appeler les Mardis du Luxembourg<\/strong> \u2026 m\u00eame si nous ne nous retrouvons plus dans les superbes locaux d\u2019un copain qui donnaient juste sur le jardin du m\u00eame nom !<\/span><\/p>\n

Nous, c\u2019est-\u00e0-dire aujourd\u2019hui : Alexandre Rispal, Philippe Cahen, Annabel Ringrave, Luc Basier, Jean-Marc Goachet, V\u00e9ronique Varlin, Henri Kaufman, Jean Claude Boulay, Yves Krief, Christian Gatard et moi-m\u00eame, qui ai initi\u00e9 le groupe \u00e0 la fin du si\u00e8cle dernier (tout \u00e0 la fin des ann\u00e9es 90 pour \u00eatre honn\u00eate)<\/span><\/p>\n

Rupture \u2026 ou pas : c\u2019est la question que nous nous sommes tr\u00e8s librement pos\u00e9e ; nous avons d\u00e9battu, chacun apportant les fruits de ses r\u00e9flexions.<\/span><\/p>\n

Vision optimiste ou pessimiste selon les auteurs.<\/span><\/p>\n

Vision plut\u00f4t historique pour les uns, parce qu\u2019il convient de remettre l\u2019avenir en perspective avec le pass\u00e9 pour mieux l\u2019appr\u00e9hender ; vision exp\u00e9rientielle pour les autres, parce que la r\u00e9flexion doit \u00e9galement s\u2019enraciner dans le v\u00e9cu ; vision philosophique pour les derniers, parce qu\u2019\u00e0 un moment, il faut bien tirer des conclusions un peu plus d\u00e9finitives.<\/span><\/p>\n

De toutes nos cogitations nous avons fait un livre : Rupture, vous avez disrupture ?<\/strong> Il vient de sortir chez Kawa, avec pour sous-titre : Le futur est d\u00e9j\u00e0 derri\u00e8re nous.<\/strong><\/span><\/p>\n

Rupture \u2026 ou pas : finalement, ce sera au lecteur d\u2019en juger.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ce mill\u00e9naire va vite, presque m\u00eame trop vite : tout change sans arr\u00eat, on a \u00e9voqu\u00e9 la r\u00e9volution digitale, celle du Web 2.0 et des m\u00e9dias sociaux, celle de la consommation collaborative ; sans oublier le big data, les objets connect\u00e9s. Hier le progr\u00e8s \u00e9tait…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[151],"tags":[],"yoast_head":"\nRupture, vous avez disrupture ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/rupture-vous-avez-disrupture\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rupture, vous avez disrupture ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Ce mill\u00e9naire va vite, presque m\u00eame trop vite : tout change sans arr\u00eat, on a \u00e9voqu\u00e9 la r\u00e9volution digitale, celle du Web 2.0 et des m\u00e9dias sociaux, celle de la consommation collaborative ; sans oublier le big data, les objets connect\u00e9s. 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