{"id":24791,"date":"2015-05-05T09:04:00","date_gmt":"2015-05-05T09:04:00","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/05\/05\/developper-son-activite-grace-aux-medias-sociaux-3044523.html"},"modified":"2015-05-05T09:04:00","modified_gmt":"2015-05-05T09:04:00","slug":"developper-son-activite-grace-aux-medias-sociaux","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/developper-son-activite-grace-aux-medias-sociaux\/","title":{"rendered":"D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux"},"content":{"rendered":"<p><span style=\"font-family: verdana,geneva; font-size: small;\"><a href=\"http:\/\/livre.fnac.com\/a7551088\/Francois-Laurent-Developper-son-activite-grace-aux-medias-sociaux\" target=\"_blank\"><img id=\"media-863094\" style=\"float: left; margin: 0.2em 1.4em 0.7em 0;\" title=\"\" src=\"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/01\/01\/2472409847.jpg?w=1060\" alt=\"Argus.jpg\" data-recalc-dims=\"1\" \/><\/a>Alexandre Rispal et moi-m\u00eame avons r\u00e9cemment publi\u00e9 <strong>D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux<\/strong> aux \u00e9ditions de l\u2019Argus de l\u2019assurance.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Petite pr\u00e9sentation de l\u2019ouvrage, telle que figurant au dos du livre&nbsp;: <em>A la fin des ann\u00e9es 90,&nbsp; le web \u00e9tait encore une terre inconnue pour le monde de l\u2019assurance.&nbsp; Il est aujourd\u2019hui incontournable et les usages des m\u00e9dias sociaux ont explos\u00e9. Pour autant, toutes les soci\u00e9t\u00e9s ont-elles le m\u00eame niveau de maturit\u00e9 pour faire face \u00e0&nbsp; ces d\u00e9fis ?<\/em><\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\"><em>Dans ce contexte, mettre en place une strat\u00e9gie d\u2019analyse et de dynamisation des actions sur les m\u00e9dias sociaux est incontournable. Cette strat\u00e9gie requiert une m\u00e9thode claire, des hommes et des femmes rompus \u00e0 ces nouveaux outils, un changement d\u2019\u00e9tat d\u2019esprit en rupture avec une culture hi\u00e9rarchique et en silos.<\/em><\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\"><em>Cet ouvrage aborde l\u2019usage des r\u00e9seaux sociaux et donne les techniques pour b\u00e2tir un plan m\u00e9dia social pour analyser, surveiller, booster sa pr\u00e9sence sur les m\u00e9dias sociaux en pla\u00e7ant le consommateur au centre des pr\u00e9occupations de l\u2019entreprise. Il introduit des notions nouvelles et innovantes en France telles que la mise en place d\u2019un \u00ab thought leadership \u00bb sur une cause ou sujet sp\u00e9cifique<\/em>.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Il y a quelques jours, le <a href=\"http:\/\/www.cerclelab.com\/\" target=\"_blank\">LAB<\/a> nous a invit\u00e9 pour en parler avec quelques assureurs&nbsp;; cette petite vid\u00e9o de pr\u00e9sentation de l\u2019ouvrage y a \u00e9t\u00e9 r\u00e9alis\u00e9e.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alexandre Rispal et moi-m\u00eame avons r\u00e9cemment publi\u00e9 D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux aux \u00e9ditions de l\u2019Argus de l\u2019assurance. Petite pr\u00e9sentation de l\u2019ouvrage, telle que figurant au dos du livre&nbsp;: A la fin des ann\u00e9es 90,&nbsp; le web \u00e9tait encore une terre inconnue pour&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[151],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/developper-son-activite-grace-aux-medias-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Alexandre Rispal et moi-m\u00eame avons r\u00e9cemment publi\u00e9 D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux aux \u00e9ditions de l\u2019Argus de l\u2019assurance. Petite pr\u00e9sentation de l\u2019ouvrage, telle que figurant au dos du livre&nbsp;: A la fin des ann\u00e9es 90,&nbsp; le web \u00e9tait encore une terre inconnue pour...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/developper-son-activite-grace-aux-medias-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-05T09:04:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marketingisdead.blogspirit.com\/media\/01\/01\/2472409847.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing is Dead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/developper-son-activite-grace-aux-medias-sociaux\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/marketingisdead.blogspirit.com\/media\/01\/01\/2472409847.jpg\",\"contentUrl\":\"http:\/\/marketingisdead.blogspirit.com\/media\/01\/01\/2472409847.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/developper-son-activite-grace-aux-medias-sociaux\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/developper-son-activite-grace-aux-medias-sociaux\/\",\"name\":\"D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux - Marketing is Dead\",\"isPartOf\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/developper-son-activite-grace-aux-medias-sociaux\/#primaryimage\"},\"datePublished\":\"2015-05-05T09:04:00+00:00\",\"dateModified\":\"2015-05-05T09:04:00+00:00\",\"author\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\"},\"breadcrumb\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/developper-son-activite-grace-aux-medias-sociaux\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/consumerinsight.eu\/marketingisdead\/developper-son-activite-grace-aux-medias-sociaux\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/developper-son-activite-grace-aux-medias-sociaux\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\",\"name\":\"Marketing is Dead\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"caption\":\"Marketing is Dead\"},\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/marketing-is-dead\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/developper-son-activite-grace-aux-medias-sociaux\/","og_locale":"fr_FR","og_type":"article","og_title":"D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux - Marketing is Dead","og_description":"Alexandre Rispal et moi-m\u00eame avons r\u00e9cemment publi\u00e9 D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux aux \u00e9ditions de l\u2019Argus de l\u2019assurance. 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On pourrait \u00e9galement souligner l\u2019inqui\u00e9tante recherche du profit \u00e0\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/shutterstock_1499445905-caarrre\u0301-696x708-1.png?fit=696%2C708&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26113,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-francais-leurs-budgets-et-les-marques-2\/","url_meta":{"origin":24791,"position":3},"title":"Les Fran\u00e7ais, leurs budgets et les marques #2","date":"2 f\u00e9vrier 2020","format":"gallery","excerpt":"2nde partie de ma contribution au livre blanc\u00a0: Imaginer l\u2019assurance de demain, publi\u00e9 par le Think Tank Demain l\u2019assurance, t\u00e9l\u00e9chargeable ici. Et les grands perdants sont \u2026 les marques\u00a0! 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A l'origine, ces acteurs devaient apporter de la disruption sur un march\u00e9 tr\u00e8s traditionnel. Les ann\u00e9es ont pass\u00e9 et le r\u00e9sultat a \u00e9t\u00e9 pour le moins mitig\u00e9. 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