{"id":24777,"date":"2015-01-05T17:35:38","date_gmt":"2015-01-05T17:35:38","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/01\/05\/assurance-et-fidelisation-c-est-compatible-3033220.html"},"modified":"2015-01-05T17:35:38","modified_gmt":"2015-01-05T17:35:38","slug":"assurance-et-fidelisation-cest-compatible","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/assurance-et-fidelisation-cest-compatible\/","title":{"rendered":"Assurance et fid\u00e9lisation, c\u2019est compatible ?"},"content":{"rendered":"

\"fid\u00e9lit\u00e9.jpg\"Peut mieux faire certainement \u2026 mais quoi ? Et comment ? Rencontre avec Christian Parmentier <\/strong>qui organise fin janvier une conf\u00e9rence sur le sujet.<\/span><\/p>\n

MarketingIsDead :<\/strong> Dans le mode l\u2019assurance, la fid\u00e9lit\u00e9 n\u2019est plus ce qu\u2019elle \u00e9tait ?<\/em>           <\/span><\/p>\n

Christian Parmentier :<\/strong> Depuis le d\u00e9but des ann\u00e9es 90 les soci\u00e9t\u00e9s d’assurance se pr\u00e9occupent de fid\u00e9liser leurs clients. A l’origine, la fid\u00e9lisation \u00e9tait l’affaire des r\u00e9seaux et la place de l’humain \u00e9tait pr\u00e9pond\u00e9rante. Mais avec la reprise en main partielle de la relation client et les techniques de marketing, les si\u00e8ges sociaux ont d\u00e9velopp\u00e9 des outils sens\u00e9s pallier l’attrition grandissante de ces consommateurs de plus en plus volages et harcel\u00e9s de propositions et de comparaisons.<\/span><\/p>\n

MarketingIsDead :<\/strong> Et \u00e7a marche ?<\/em><\/span><\/p>\n

Christian Parmentier :<\/strong> La diversification vers des services repr\u00e9sente une opportunit\u00e9 de mieux r\u00e9pondre aux attentes des clients et ainsi de les satisfaire, donc, pense-t-on, de les fid\u00e9liser \u2026<\/span><\/p>\n

L’heure \u00e9tant au d\u00e9veloppement des communications sur les r\u00e9seaux sociaux, un nouveau vecteur de fid\u00e9lisation semble maintenant appara\u00eetre et, esp\u00e8rent certains, apporter la solution magique !<\/span><\/p>\n

Pour faire le point sur toutes ces \u00ab recettes \u00bb et d\u00e9couvrir comment aborder la probl\u00e9matique de la fid\u00e9lisation clients de fa\u00e7on globale et efficiente, le LAB propose une Matin\u00e9e d’\u00e9changes le 20 janvier prochain.<\/span><\/p>\n

Avec notamment : Matthieu BEBEAR, Directeur G\u00e9n\u00e9ral d\u2019AXA France ; Llaria DALLA POZZA, Marketing Professor \u00e0 l\u2019IPAG Business School & Lionel TEXIER, Directeur associ\u00e9 de Risk Analysis ; Fabienne GOARZIN, Directrice Associ\u00e9e de VERTONE.<\/span><\/p>\n

Pour d\u00e9couvrir l\u2019int\u00e9gralit\u00e9 du programme et s\u2019inscrire, c\u2019est ici<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Peut mieux faire certainement \u2026 mais quoi ? Et comment ? Rencontre avec Christian Parmentier qui organise fin janvier une conf\u00e9rence sur le sujet. MarketingIsDead : Dans le mode l\u2019assurance, la fid\u00e9lit\u00e9 n\u2019est plus ce qu\u2019elle \u00e9tait ?            Christian Parmentier : Depuis le d\u00e9but des ann\u00e9es 90 les soci\u00e9t\u00e9s…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[149],"tags":[],"yoast_head":"\nAssurance et fid\u00e9lisation, c\u2019est compatible ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/assurance-et-fidelisation-cest-compatible\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assurance et fid\u00e9lisation, c\u2019est compatible ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Peut mieux faire certainement \u2026 mais quoi ? 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