{"id":24775,"date":"2015-04-15T08:00:59","date_gmt":"2015-04-15T08:00:59","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/04\/15\/la-poste-face-a-ses-grands-comptes-3042956.html"},"modified":"2015-04-15T08:00:59","modified_gmt":"2015-04-15T08:00:59","slug":"la-poste-face-a-ses-grands-comptes","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/","title":{"rendered":"La Poste face \u00e0 ses Grands Comptes"},"content":{"rendered":"

\"Contamine.jpg\"La Poste  vient d\u2019ouvrir un nouveau portail<\/a> Internet d\u00e9di\u00e9 \u00e0 ses Clients Grands Comptes ; rencontre avec Isabelle Contamine<\/strong>, Directrice du P\u00f4le Marketing Support de la branche Services-Courrier-Colis de La Poste.<\/span><\/p>\n

MarketingIsDead : <\/strong>Isabelle, quel est aujourd\u2019hui l\u2019enjeu marketing majeur du <\/em>P\u00f4le <\/em>courrier de La Poste, et quelle place y occupent les Grands Comptes ?<\/em><\/span><\/p>\n

Isabelle Contamine :<\/strong> Au c\u0153ur des \u00e9changes \u00e9conomiques, La Poste vit au rythme de l\u2019\u00e9volution des comportements des clients, de la soci\u00e9t\u00e9 et des march\u00e9s. Le Courrier traditionnel, en particulier, fait aujourd\u2019hui face aux r\u00e9volutions concurrentielles et commerciales, \u00e9cologiques et technologiques du march\u00e9 et les transforme en opportunit\u00e9s.<\/span><\/p>\n

Face \u00e0 ces nouveaux enjeux, il se positionne comme un m\u00e9dia \u00e0 part enti\u00e8re, le m\u00e9dia incontournable de la Relation Client.<\/span><\/p>\n

Le Courrier Media Premium c\u2019est la r\u00e9invention du Courrier Publicitaire et du Courrier Relationnel : simplifier l\u2019acc\u00e8s \u00e0 nos offres, faciliter les parcours clients, cr\u00e9er des offres sectorielles en phase avec leurs besoins sp\u00e9cifiques.<\/span><\/p>\n

85 % du chiffre d\u2019affaires du Courrier (maison-m\u00e8re et filiales) sont r\u00e9alis\u00e9s avec nos clients \u00ab entreprises \u00bb. Nos Grands Comptes p\u00e8sent 25% de ce chiffre d\u2019affaires global. Nous les associons dans l\u2019\u00e9laboration des offres car ils sont souvent pr\u00e9curseurs sur nos diff\u00e9rents march\u00e9s.<\/span><\/p>\n

MarketingIsDead : <\/strong>La Poste vient donc d\u2019ouvrir un nouveau portail Internet qui leur est d\u00e9di\u00e9 : quels objectifs souhaitez-vous atteindre avec ce site ?<\/em><\/span><\/p>\n

Isabelle Contamine :<\/strong> L\u2019objectif est double : Fid\u00e9liser<\/strong> les clients qui utilisent d\u00e9j\u00e0 nos offres en les confortant dans leurs choix, conqu\u00e9rir<\/strong> de nouveaux interlocuteurs clients en leur d\u00e9montrant notre capacit\u00e9 \u00e0 r\u00e9pondre \u00e0 leurs besoins de plus en plus complexes et sp\u00e9cifiques. La Poste doit \u00eatre le partenaire privil\u00e9gi\u00e9 de ses clients, \u00eatre au c\u0153ur des nouvelles probl\u00e9matiques impos\u00e9es ou engendr\u00e9es par les \u00e9volutions de l\u2019environnement, apporter des r\u00e9flexions compl\u00e9mentaires comme par exemple la transition \u00e9nerg\u00e9tique, ou remettre l\u2019humain au c\u0153ur de l\u2019\u00e9cosyst\u00e8me \u2026<\/span><\/p>\n

MarketingIsDead : <\/strong>Comment comptez-vous \u00e9viter l\u2019\u00e9chec d\u2019un site \u00ab publicitaire \u00bb, qui constituerait plus un plaidoyer pro domo qu\u2019un v\u00e9ritable centre de ressources pour les entreprises ?<\/em><\/span><\/p>\n

Isabelle Contamine :<\/strong> Le Portail Clients Grands Comptes  n\u2019est pas un portail publicitaire. C\u2019est un portail qui apporte \u00e0 la fois un \u00e9clairage marketing sur des sujets d\u2019actualit\u00e9 et positionne nos diff\u00e9rents savoir-faire. Notre portail doit g\u00e9n\u00e9rer du dialogue avec nos clients Grands Comptes tout en leur d\u00e9montrant que nous sommes un partenaire pour le d\u00e9veloppement de leur business ! <\/span><\/p>\n

MarketingIsDead : <\/strong>Et quelles vont \u00eatre les prochaines \u00e9tapes ?<\/em><\/span><\/p>\n

Isabelle Contamine :<\/strong> Notre prochaine \u00e9tape est de faciliter l\u2019acc\u00e8s \u00e0 nos clients Grands comptes \u00e0 des API \u00e0 valeur ajout\u00e9e cibl\u00e9es sur leurs usages et leurs probl\u00e9matiques, de leur simplifier le quotidien, \u00eatre un lieu d\u2019\u00e9changes privil\u00e9gi\u00e9s qui permet de faciliter le partage et le benchmark.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La Poste  vient d\u2019ouvrir un nouveau portail Internet d\u00e9di\u00e9 \u00e0 ses Clients Grands Comptes ; rencontre avec Isabelle Contamine, Directrice du P\u00f4le Marketing Support de la branche Services-Courrier-Colis de La Poste. MarketingIsDead : Isabelle, quel est aujourd\u2019hui l\u2019enjeu marketing majeur du P\u00f4le courrier de La Poste, et…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[149],"tags":[],"yoast_head":"\nLa Poste face \u00e0 ses Grands Comptes - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Poste face \u00e0 ses Grands Comptes - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"La Poste  vient d\u2019ouvrir un nouveau portail Internet d\u00e9di\u00e9 \u00e0 ses Clients Grands Comptes ; rencontre avec Isabelle Contamine, Directrice du P\u00f4le Marketing Support de la branche Services-Courrier-Colis de La Poste. MarketingIsDead : Isabelle, quel est aujourd\u2019hui l\u2019enjeu marketing majeur du P\u00f4le courrier de La Poste, et...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-15T08:00:59+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marketingisdead.blogspirit.com\/media\/00\/02\/742749208.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing is Dead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/marketingisdead.blogspirit.com\/media\/00\/02\/742749208.jpg\",\"contentUrl\":\"http:\/\/marketingisdead.blogspirit.com\/media\/00\/02\/742749208.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/\",\"name\":\"La Poste face \u00e0 ses Grands Comptes - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/#primaryimage\"},\"datePublished\":\"2015-04-15T08:00:59+00:00\",\"dateModified\":\"2015-04-15T08:00:59+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\"},\"breadcrumb\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Poste face \u00e0 ses Grands Comptes\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\",\"name\":\"Marketing is Dead\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"caption\":\"Marketing is Dead\"},\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/marketing-is-dead\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La Poste face \u00e0 ses Grands Comptes - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/","og_locale":"fr_FR","og_type":"article","og_title":"La Poste face \u00e0 ses Grands Comptes - Marketing is Dead","og_description":"La Poste  vient d\u2019ouvrir un nouveau portail Internet d\u00e9di\u00e9 \u00e0 ses Clients Grands Comptes ; rencontre avec Isabelle Contamine, Directrice du P\u00f4le Marketing Support de la branche Services-Courrier-Colis de La Poste. MarketingIsDead : Isabelle, quel est aujourd\u2019hui l\u2019enjeu marketing majeur du P\u00f4le courrier de La Poste, et...","og_url":"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/","og_site_name":"Marketing is Dead","article_published_time":"2015-04-15T08:00:59+00:00","og_image":[{"url":"http:\/\/marketingisdead.blogspirit.com\/media\/00\/02\/742749208.jpg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"Marketing is Dead","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/#primaryimage","inLanguage":"fr-FR","url":"http:\/\/marketingisdead.blogspirit.com\/media\/00\/02\/742749208.jpg","contentUrl":"http:\/\/marketingisdead.blogspirit.com\/media\/00\/02\/742749208.jpg"},{"@type":"WebPage","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/#webpage","url":"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/","name":"La Poste face \u00e0 ses Grands Comptes - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/#primaryimage"},"datePublished":"2015-04-15T08:00:59+00:00","dateModified":"2015-04-15T08:00:59+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86"},"breadcrumb":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/la-poste-face-a-ses-grands-comptes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"La Poste face \u00e0 ses Grands Comptes"}]},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86","name":"Marketing is Dead","image":{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g","caption":"Marketing is Dead"},"url":"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/marketing-is-dead\/"}]}},"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6rB","jetpack-related-posts":[{"id":25430,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/startups-entre-innovation-growth-hacking\/","url_meta":{"origin":24775,"position":0},"title":"Startups : entre innovation et Growth hacking","date":"26 juin 2017","format":"gallery","excerpt":"Aujourd'hui, si lancer une startup appara\u00eet presque banal, lui permettre de durer et de se d\u00e9velopper se r\u00e9v\u00e8le h\u00e9las beaucoup plus compliqu\u00e9 ; car il ne suffit pas d'\u00eatre le premier\u00a0\u00e0 avoir la bonne id\u00e9e bas\u00e9e sur la bonne techno, il faut \u00eatre le premier \u00e0 atteindre une taille critique\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Hacking.jpg?fit=362%2C336&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26546,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-luxe-contre-attaque\/","url_meta":{"origin":24775,"position":1},"title":"Le luxe contre-attaque","date":"6 mai 2022","format":"gallery","excerpt":"Avec Yves Hanania et Philippe Gaillochet, Isabelle Musnik, fondatrice et directrice d\u2019INfluencia, vient de publier Le luxe contre-attaque\u00a0; rencontre avec les auteurs. MarketingIsDead\u00a0: Le luxe contre-attaque\u00a0: le secteur n\u2019avait-il pas trop tard\u00e9 \u00e0 r\u00e9pondre aux d\u00e9fis d\u2019un monde en mutation\u00a0? Yves, Isabelle, Philippe\u00a0: Non, pas du tout. Les grandes maisons\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/05\/LUXE-CONTRE-ATTAQUE.jpg?fit=582%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26053,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-luxe-demain-cest-quoi\/","url_meta":{"origin":24775,"position":2},"title":"Le luxe demain, c\u2019est quoi ?","date":"17 novembre 2019","format":"gallery","excerpt":"Yves Hanania, fondateur de Lighthouse, et Isabelle Musnik (photo), fondatrice d\u2019Influencia, viennent de publier avec Philippe Gaillochet\u00a0: Le luxe demainchez Dunod\u00a0; rencontre avec les 2 auteurs. MarketingIsDead\u00a0: Vous venez de publier Le luxe demain; mais le luxe a-t-il encore un avenir dans une soci\u00e9t\u00e9 qui n\u2019a jamais \u00e9t\u00e9 aussi in\u00e9galitaire\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/isa-2.jpg?fit=1003%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25149,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/cher-monsieur-richard\/","url_meta":{"origin":24775,"position":3},"title":"Cher Monsieur Richard …","date":"27 septembre 2016","format":"gallery","excerpt":"Cher Monsieur Richard Quand vous avez inaugur\u00e9 Orange Gardens, j\u2019ai cru que vous dirigiez une multinationale du High Tech tourn\u00e9e vers l\u2019avenir\u00a0; depuis quelques jours, je constate que vous dirigez toujours une Direction G\u00e9n\u00e9rale des T\u00e9l\u00e9communications, c\u2019est-\u00e0-dire une administration bien vieillotte. Vous voyagez beaucoup, moi moins, mais vous savez qu\u2019un\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Triste.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24703,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/linfluence-vices-et-vertus\/","url_meta":{"origin":24775,"position":4},"title":"L\u2019influence. Vices et vertus.","date":"21 mai 2015","format":false,"excerpt":"La derni\u00e8re \u00e9dition de la Revue INfluencia (la num\u00e9ro 13, porte bonheur \u2026 ou malheur, c\u2019est selon) traite de \u2026 \u00ab\u00a0L\u2019influence\u00a0\u00bb.Sous-titre, en tout petit, mais c\u2019est d\u00e9j\u00e0 un vaste programme\u00a0: \u00ab\u00a0Vices et vertus\u00a0\u00bb.INfluencia parle de l\u2019influence, \u00e7a a un petit c\u00f4t\u00e9 selfie pourrait-on dire pour rester \u00ab\u00a0tendance\u00a0\u00bb\u00a0; ou \u00e7a fleure\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26793,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/made-in-france-realite-ou-illusion\/","url_meta":{"origin":24775,"position":5},"title":"\u00ab\u00a0Made in France\u00a0\u00bb, r\u00e9alit\u00e9 ou illusion ?","date":"19 mars 2024","format":"gallery","excerpt":"\u00ab\u00a0Made in France\u00a0\u00bb, c\u2019est bien, c\u2019est porteur, souvent synonyme de qualit\u00e9, parfois aussi de plus cher\u2026 mais en termes marketing, c\u2019est quoi, le \u00ab\u00a0Made in France\u00a0\u00bb\u00a0? Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le \u00ab\u00a0Made in France\u00a0\u00bb\u00a0? Certes, les consommateurs le pl\u00e9biscitent, et m\u00eame de plus en\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-\u00d7-1080-px-31.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24775"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=24775"}],"version-history":[{"count":0,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24775\/revisions"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=24775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=24775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=24775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}