{"id":24773,"date":"2015-06-22T14:59:22","date_gmt":"2015-06-22T14:59:22","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/06\/22\/microdon-vainqueur-du-grand-prix-start-up-2014-de-l-adetem-3050439.html"},"modified":"2015-06-22T14:59:22","modified_gmt":"2015-06-22T14:59:22","slug":"microdon-vainqueur-du-grand-prix-start-up-2014-de-ladetem","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/microdon-vainqueur-du-grand-prix-start-up-2014-de-ladetem\/","title":{"rendered":"microDON, vainqueur du Grand Prix Start-up 2014 de l&rsquo;Adetem"},"content":{"rendered":"<p><span style=\"font-family: verdana,geneva; font-size: small;\"><img id=\"media-872060\" style=\"float: left; margin: 0.2em 1.4em 0.7em 0;\" title=\"\" src=\"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/01\/01\/1385098800.jpg?w=1060\" alt=\"Olivier Cueille.jpg\" data-recalc-dims=\"1\" \/>Le 2 juillet 2015, lors de la 10<sup>\u00e8me<\/sup> Nuit du Marketing, seront remis les <strong>Prix de l&rsquo;Excellence Marketing by<\/strong> <strong>Adetem&nbsp;<\/strong>; rencontre avec le vainqueur Grand Prix Start-up 2014, <strong>microDON<\/strong> et son Directeur G\u00e9n\u00e9ral et Cofondateur <strong>Olivier Cueille<\/strong>.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\"><strong>MarketingIsDead :<\/strong> <em>Olivier, en deux mots, c\u2019est quoi microDON ?<\/em><\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">En deux mots, C&rsquo;est de la \u00ab&nbsp;g\u00e9n\u00e9rosit\u00e9 embarqu\u00e9e&nbsp;\u00bb. \u00c7a veux dire que tu mets du don aux associations ou encore du feel good effect dans des actes du quotidien. Par exemple au moment de payer ses achats chez Nature et D\u00e9couvertes ou \u00e0 la caisse du Franprix ou bien encore sur son relev\u00e9 de compte BNP ou son bulletin de salaire on peux donner quelques centimes \u00e0 une association &#8230; !<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\"><strong>MarketingIsDead&nbsp;: <\/strong><em>Le projet est noble, et je pense que le jury n\u2019y a pas \u00e9t\u00e9 insensible, mais derri\u00e8re, quel est le business plan&nbsp;?<\/em><\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\"><strong>Olivier Cueille :<\/strong>&nbsp; Le plan est simple, faire de L&rsquo;ARRONDI un r\u00e9flexe solidaire, maximiser l&rsquo;impact social, et pour \u00e7a les entreprises qui proposent L&rsquo;ARRONDI payent \u00e0 microDON des services de backoffice pour la s\u00e9curit\u00e9,transparence et aussi de l&rsquo;animation et de la mise en lumi\u00e8re. Donc le plan c&rsquo;est d&rsquo;ici \u00e0 2 ans avoir 2 enseignes d&rsquo;alimentaire en plus, 10 enseignes sp\u00e9cialis\u00e9es et une cinquantaine d&#8217;employeurs en plus. L&rsquo;ARRONDI sera sur les \u00e9crans de t\u00e9l\u00e9 en Octobre 2015 et sur de nombreux m\u00e9dia.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\"><strong>MarketingIsDead&nbsp;: <\/strong><em>Tu as particip\u00e9 au jury pour d\u00e9signer le vainqueur du Grand Prix Startup 2015 de l\u2019Adetem, tu rencontres beaucoup de startups \u00e9galement&nbsp;: quels sont les principaux \u00e9cueils que doivent \u00e9viter les nouveaux arrivants&nbsp;?<\/em><\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\"><strong>Olivier Cueille :<\/strong>&nbsp; Soigner le support de pr\u00e9sentation. Un super site\/service doit \u00eatre mis en valeur par une super pr\u00e9sentation. C&rsquo;est pas toujours le cas. Difficile pour le jury de voir la beaut\u00e9 du fond quand la forme n&rsquo;est pas l\u00e0 ! mais bon, on a fait l&rsquo;effort et on a trouv\u00e9 parmi les candidats ceux qui m\u00e9ritent un coup de projecteur ! RDV pour la remise des troph\u00e9es.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 2 juillet 2015, lors de la 10\u00e8me Nuit du Marketing, seront remis les Prix de l&rsquo;Excellence Marketing by Adetem&nbsp;; rencontre avec le vainqueur Grand Prix Start-up 2014, microDON et son Directeur G\u00e9n\u00e9ral et Cofondateur Olivier Cueille. MarketingIsDead : Olivier, en deux mots, c\u2019est quoi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[149],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>microDON, vainqueur du Grand Prix Start-up 2014 de l&#039;Adetem - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/microdon-vainqueur-du-grand-prix-start-up-2014-de-ladetem\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"microDON, vainqueur du Grand Prix Start-up 2014 de l&#039;Adetem - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Le 2 juillet 2015, lors de la 10\u00e8me Nuit du Marketing, seront remis les Prix de l&rsquo;Excellence Marketing by Adetem&nbsp;; rencontre avec le vainqueur Grand Prix Start-up 2014, microDON et son Directeur G\u00e9n\u00e9ral et Cofondateur Olivier Cueille. 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