{"id":24767,"date":"2011-05-09T15:33:00","date_gmt":"2011-05-09T15:33:00","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2011\/05\/09\/semiologie-et-distribution.html"},"modified":"2011-05-09T15:33:00","modified_gmt":"2011-05-09T15:33:00","slug":"semiologie-et-distribution","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/semiologie-et-distribution\/","title":{"rendered":"S\u00e9miologie et distribution"},"content":{"rendered":"<p><span style=\"font-family: Verdana; font-size: x-small;\">Le <strong>Site Marketing<\/strong> vient de publier la 9<sup>\u00e8me<\/sup> \u00e9dition de son <strong>PanoTrade<\/strong>, un document de plusieurs centaines de pages sur l&rsquo;activit\u00e9 m\u00e9dia et hors m\u00e9dia de la grande distribution en France&nbsp;; une \u00e9dition qui analyse cette ann\u00e9e les enjeux majeurs que doivent affronter les enseignes comme les industriels en cette sortie de crise. Avec en toile de fond, de profondes remises en cause sur la mani\u00e8re de faire de la promotion et de la communiquer.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: Verdana; font-size: x-small;\">Pour la seconde ann\u00e9e, <em>Pierre <\/em>et <em>Elisabeth <\/em>m\u2019ont demand\u00e9 d\u2019apporter mon expertise s\u00e9miologique \u2013 ce que j\u2019ai fait avec plaisir.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: Verdana; font-size: x-small;\"><br \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Site Marketing vient de publier la 9\u00e8me \u00e9dition de son PanoTrade, un document de plusieurs centaines de pages sur l&rsquo;activit\u00e9 m\u00e9dia et hors m\u00e9dia de la grande distribution en France&nbsp;; une \u00e9dition qui analyse cette ann\u00e9e les enjeux majeurs que doivent affronter les enseignes&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[148],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u00e9miologie et distribution - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/semiologie-et-distribution\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e9miologie et distribution - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Le Site Marketing vient de publier la 9\u00e8me \u00e9dition de son PanoTrade, un document de plusieurs centaines de pages sur l&rsquo;activit\u00e9 m\u00e9dia et hors m\u00e9dia de la grande distribution en France&nbsp;; une \u00e9dition qui analyse cette ann\u00e9e les enjeux majeurs que doivent affronter les enseignes...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/semiologie-et-distribution\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-09T15:33:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing is Dead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/semiologie-et-distribution\/#webpage\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/semiologie-et-distribution\/\",\"name\":\"S\u00e9miologie et distribution - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"datePublished\":\"2011-05-09T15:33:00+00:00\",\"dateModified\":\"2011-05-09T15:33:00+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\"},\"breadcrumb\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/semiologie-et-distribution\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/consumerinsight.eu\/marketingisdead\/semiologie-et-distribution\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/semiologie-et-distribution\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"S\u00e9miologie et distribution\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\",\"name\":\"Marketing is Dead\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"caption\":\"Marketing is Dead\"},\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/marketing-is-dead\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"S\u00e9miologie et distribution - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/consumerinsight.eu\/marketingisdead\/semiologie-et-distribution\/","og_locale":"fr_FR","og_type":"article","og_title":"S\u00e9miologie et distribution - Marketing is Dead","og_description":"Le Site Marketing vient de publier la 9\u00e8me \u00e9dition de son PanoTrade, un document de plusieurs centaines de pages sur l&rsquo;activit\u00e9 m\u00e9dia et hors m\u00e9dia de la grande distribution en France&nbsp;; une \u00e9dition qui analyse cette ann\u00e9e les enjeux majeurs que doivent affronter les enseignes...","og_url":"https:\/\/consumerinsight.eu\/marketingisdead\/semiologie-et-distribution\/","og_site_name":"Marketing is Dead","article_published_time":"2011-05-09T15:33:00+00:00","twitter_card":"summary","twitter_misc":{"\u00c9crit par":"Marketing is Dead","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/semiologie-et-distribution\/#webpage","url":"https:\/\/consumerinsight.eu\/marketingisdead\/semiologie-et-distribution\/","name":"S\u00e9miologie et distribution - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"datePublished":"2011-05-09T15:33:00+00:00","dateModified":"2011-05-09T15:33:00+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86"},"breadcrumb":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/semiologie-et-distribution\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/consumerinsight.eu\/marketingisdead\/semiologie-et-distribution\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/semiologie-et-distribution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"S\u00e9miologie et distribution"}]},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86","name":"Marketing is Dead","image":{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g","caption":"Marketing is Dead"},"url":"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/marketing-is-dead\/"}]}},"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6rt","jetpack-related-posts":[{"id":24753,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-e-commerce-en-france-un-marche-bientot-en-saturation\/","url_meta":{"origin":24767,"position":0},"title":"Le e-commerce en France : un march\u00e9 bient\u00f4t en saturation ?","date":"7 mai 2012","format":false,"excerpt":"Reprise d\u2019un article publi\u00e9 par l\u2019Atelier BNP Paribas pour lequel j\u2019ai \u00e9t\u00e9 interrog\u00e9.\u00a0Le taux de croissance du commerce en ligne devrait diminuer dans les ann\u00e9es \u00e0 venir. Un processus normal de maturation du march\u00e9, mais qui demandera des efforts de fid\u00e9lisation.Plus de 100 000 sites recens\u00e9s en France et un\u2026","rel":"","context":"Dans &quot;Entretiens&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24771,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-incontournables-du-commerce-de-demain\/","url_meta":{"origin":24767,"position":1},"title":"Les Incontournables du Commerce de demain","date":"1 juillet 2015","format":false,"excerpt":"Frank Rosenthal vient de publier avec Olivier Dauvers\u00a0: Les Incontournables du Commerce de demain\u00a0; rencontre avec le coauteur, \u00e9galement copr\u00e9sident du Club Distribution de l\u2019Adetem.MarketingIsDead\u00a0: L\u2019exp\u00e9rience client s\u2019inscrit aujourd\u2019hui au c\u0153ur de la d\u00e9marche marketing\u00a0: comment s\u2019inscrit-elle dans la strat\u00e9gie des distributeurs\u00a0?Frank Rosenthal\u00a0: Comment d\u00e9finir l\u2019exp\u00e9rience client pour un distributeur\u00a0?\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26718,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-de-lirrespect-chez-monoprix\/","url_meta":{"origin":24767,"position":2},"title":"Marketing de l\u2019irrespect chez Monoprix","date":"15 novembre 2023","format":false,"excerpt":"Manifestement, le respect des consommateurs et des lois ne constitue pas un des objectifs majeurs de Monoprix et ne s\u2019inscrit pas vraiment au c\u0153ur de sa relation clients. Petit rappel des faits. D\u00e9but octobre, Monoprix rue de Montreuil \u00e0 Vincennes\u00a0; mon \u00e9pouse sort du magasin, le portique de s\u00e9curit\u00e9 sonne,\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/11\/services-442904_1280.jpg?fit=1200%2C848&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24774,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-petites-betises-de-catherine-heurtebise\/","url_meta":{"origin":24767,"position":3},"title":"Les petites b\u00eatises de Catherine Heurtebise","date":"10 juin 2015","format":false,"excerpt":"Catherine Heurtebise, journaliste sp\u00e9cialis\u00e9e en marketing et communication (Strat\u00e9gies, CB News, Marketing Magazine), vient de publier Les petites b\u00eatises du marketing.MarketingIsDead : En ces p\u00e9riodes de Marketing bashing, un livre sur les erreurs du marketing, ce n\u2019est pas un peu surfer sur la vague ?Catherine Heurtebise\u00a0: Je pense que nous\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24776,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/linbound-marketing-selon-la-strategie-du-sherpa\/","url_meta":{"origin":24767,"position":4},"title":"L\u2019Inbound Marketing selon la Strat\u00e9gie du Sherpa","date":"19 mars 2015","format":false,"excerpt":"Gabriel Szapiro vient de publier L\u2019Inbound Marketing selon la Strat\u00e9gie du Sherpa\u00a0; rencontre avec le fondateur de l\u2019agence Saphir.MarketingIsDead : Tu viens de publier L\u2019Inbound Marketing selon la Strat\u00e9gie du Sherpa\u00a0: en deux mot, c\u2019est quoi, l\u2019Inbound Marketing\u00a0?Gabriel Szapiro\u00a0: L\u2019Inbound Marketing\u00a0 consiste \u00e0 \u00ab Faire venir \u00e0 soi les clients\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26542,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/manifeste-pour-une-ia-comprise-et-responsable\/","url_meta":{"origin":24767,"position":5},"title":"Manifeste pour une IA comprise et responsable","date":"21 avril 2022","format":false,"excerpt":"Jean-Paul Aimetti vient de publier, avec Gilbert Saporta et Olivier Coppet, un Manifeste pour une IA comprise et responsable \u2026 vaste sujet\u00a0! Rencontre avec l\u2019auteur. MarketingIsDead\u00a0: Aujourd\u2019hui, tout le monde se veut \u00ab responsable \u00bb\u00a0; en nous restreignant \u00e0 un domaine qui nous est cher comme anciens pr\u00e9sidents de l\u2019Adetem,\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/04\/Jean-Paul-Aimetti.jpg?fit=800%2C600&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24767"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=24767"}],"version-history":[{"count":0,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24767\/revisions"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=24767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=24767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=24767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}