{"id":24766,"date":"2011-05-13T15:07:00","date_gmt":"2011-05-13T15:07:00","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2011\/05\/13\/on-ne-se-mefie-jamais-assez.html"},"modified":"2011-05-13T15:07:00","modified_gmt":"2011-05-13T15:07:00","slug":"on-ne-se-mefie-jamais-assez","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/on-ne-se-mefie-jamais-assez\/","title":{"rendered":"On ne se m\u00e9fie jamais assez !"},"content":{"rendered":"

\"LOGO-VEILLE-MAG.png\"<\/p>\n

La r\u00e9cente \u00ab affaire \u00bb <\/em>du sondage Harris pla\u00e7ant Marine Le Pen en t\u00eate au 1er tour de la pr\u00e9sidentielle \u2013 voir mon papier ici<\/a> \u2013 l\u2019a prouv\u00e9, quand les journalistes abordent un sujet qu\u2019ils ne ma\u00eetrisent pas, les risques d\u2019erreur deviennent gigantesques !<\/span><\/p>\n

R\u00e9cemment interview\u00e9 par un r\u00e9dacteur de Veille Mag<\/strong> (un titre sp\u00e9cialis\u00e9e dans la veille), je me suis vu attribuer ces propos : <\/span><\/p>\n

Pour Fran\u00e7ois Laurent, les Access Panel, fichiers de milliers d’emails, ne sont pas repr\u00e9sentatifs. \u00ab D’autant plus qu\u2019il arrive que les internautes sont pay\u00e9s pour participer \u00bb.<\/span><\/em><\/p>\n

Evidemment, je bondis en relisant ces lignes et demande \u00e0 modifier ce qui ne correspond EN AUCUN CAS \u00e0 ma pens\u00e9e : manque de chance, le journaliste a n\u00e9glig\u00e9 de me faire relire les citations qu\u2019il m\u2019attribue \u2026 \u00e0 partir de simples notes, et non d\u2019un enregistrement.<\/span><\/p>\n

Et c\u2019est parti \u00e0 l\u2019imprimerie !<\/span><\/p>\n

Alors pour ceux qui tomberaient sur cet \u00ab interview \u00bb<\/em>, vous pouvez tourner la page : j\u2019ai \u00e0 peu pr\u00e8s dit \u2026 l\u2019inverse.<\/span><\/p>\n

A savoir aucune m\u00e9thode de recueil n\u2019est parfaite, et qu\u2019il vaut mieux ma\u00eetriser les biais que de les nier ; l\u2019indemnisation des pan\u00e9listes n\u2019est pas neutre, pas plus que les non r\u00e9pondants absolus dans le cas d\u2019un recueil t\u00e9l\u00e9phonique.<\/span><\/p>\n

Ce qui est devenu sous la plume du journaliste \u2013 mais attribu\u00e9 \u00e0 votre serviteur : \u00ab Il y a quelques ann\u00e9es, on travaillait par t\u00e9l\u00e9phone. Seule une personne sur six ou sept r\u00e9pondait \u00bb <\/em>: on est un peu loin du compte !<\/span><\/p>\n

Tout cela pour dire : m\u00e9fiez-vous des citations \u2013 et le reste est de la responsabilit\u00e9 du journaliste.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La r\u00e9cente \u00ab affaire \u00bb du sondage Harris pla\u00e7ant Marine Le Pen en t\u00eate au 1er tour de la pr\u00e9sidentielle \u2013 voir mon papier ici \u2013 l\u2019a prouv\u00e9, quand les journalistes abordent un sujet qu\u2019ils ne ma\u00eetrisent pas, les risques d\u2019erreur deviennent gigantesques ! R\u00e9cemment interview\u00e9 par un…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[148],"tags":[],"class_list":["post-24766","post","type-post","status-publish","format-standard","hentry","category-etudes-marketing"],"yoast_head":"\nOn ne se m\u00e9fie jamais assez ! - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/on-ne-se-mefie-jamais-assez\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On ne se m\u00e9fie jamais assez ! - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"La r\u00e9cente \u00ab affaire \u00bb du sondage Harris pla\u00e7ant Marine Le Pen en t\u00eate au 1er tour de la pr\u00e9sidentielle \u2013 voir mon papier ici \u2013 l\u2019a prouv\u00e9, quand les journalistes abordent un sujet qu\u2019ils ne ma\u00eetrisent pas, les risques d\u2019erreur deviennent gigantesques ! 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Bien s\u00fbr, d\u00e9j\u00e0 bien avant l\u2019effondrement du bloc sovi\u00e9tique, il n\u2019y avait plus grand\u2026","rel":"","context":"Dans "Coups de gueule"","block_context":{"text":"Coups de gueule","link":"https:\/\/consumerinsight.eu\/marketingisdead\/category\/coups-de-gueule\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?fit=800%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?fit=800%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?fit=800%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Vintage.jpg?fit=800%2C800&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":25205,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/pratiques-commerciales-trompeuses\/","url_meta":{"origin":24766,"position":3},"title":"Pratiques commerciales trompeuses","author":"FLaurent","date":"10 novembre 2016","format":"gallery","excerpt":"Le sujet du salaires des fonctionnaires en g\u00e9n\u00e9ral, et des professeurs en particulier, constitue un sujet clivant sur lequel les Fran\u00e7ais ont des avis assez tranch\u00e9s\u00a0: leur demander s\u2019ils sont pour ou contre une \u00e9ventuelle augmentation de leur salaire ne peut que susciter un fort int\u00e9r\u00eat pour un tel sondage,\u2026","rel":"","context":"Dans "Coups de gueule"","block_context":{"text":"Coups de gueule","link":"https:\/\/consumerinsight.eu\/marketingisdead\/category\/coups-de-gueule\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/4578137913_4973556979_z.jpg?fit=480%2C640&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25121,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/100idees-france-numerique\/","url_meta":{"origin":24766,"position":4},"title":"#100id\u00e9es pour une France num\u00e9rique","author":"FLaurent","date":"15 septembre 2016","format":"gallery","excerpt":"L'Institut G9+ vient de publier un livre collectif\u00a0: 2017 : #100id\u00e9es pour une France num\u00e9rique. Rencontre avec Nadia Robinet, sa Vice-pr\u00e9sidente. MarketingIsDead\u00a0: En deux mots, c\u2019est quoi, l'Institut G9+\u00a0? 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En une autre \u00e8re, 2005 donc, Carlo Revelli et Jo\u00ebl de Rosnay lan\u00e7aient Agoravox et inventaient le journalisme citoyen\u00a0: vaste et belle \u00ab\u00a0utopie\u00a0\u00bb, o\u00f9 chacun de nous pouvait cumuler les fonctions de lecteur et de r\u00e9dacteur\u00a0; et au d\u00e9but, \u00e7a marchait plut\u00f4t\u2026","rel":"","context":"Dans "C\u2019est d\u00e9j\u00e0 demain"","block_context":{"text":"C\u2019est d\u00e9j\u00e0 demain","link":"https:\/\/consumerinsight.eu\/marketingisdead\/category\/cest-deja-demain\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/03\/Menteur-291x300.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=24766"}],"version-history":[{"count":0,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24766\/revisions"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=24766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=24766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=24766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}