{"id":24749,"date":"2013-12-10T09:41:00","date_gmt":"2013-12-10T09:41:00","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2013\/12\/02\/le-marketing-est-mort-vive-le-marketing-pourquoi-2986550.html"},"modified":"2013-12-10T09:41:00","modified_gmt":"2013-12-10T09:41:00","slug":"le-marketing-est-mort-vive-le-marketing-pourquoi","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-est-mort-vive-le-marketing-pourquoi\/","title":{"rendered":"Le Marketing est mort, Vive le Marketing : pourquoi ?"},"content":{"rendered":"<p><span style=\"font-family: verdana,geneva; font-size: small;\"><img id=\"media-771401\" style=\"float: left; margin: 0.2em 1.4em 0.7em 0;\" title=\"\" src=\"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/01\/02\/2542379832.jpg?w=1060\" alt=\"tout-savoir-sur-le-marketing-est-mort-vive-le-marketing.jpg\" data-recalc-dims=\"1\" \/>Telle est la question que me posait r\u00e9cemment Alexia Morot de <a href=\"http:\/\/culture-rp.com\/\">Culture RP<\/a>, apr\u00e8s la publication du dernier <a href=\"http:\/\/marketingisdead.blogspirit.com\/archive\/2013\/11\/29\/le-marketing-est-mort-vive-le-marketing-2986188.html\">opus<\/a> de l\u2019<strong>Adetem<\/strong>&nbsp;: <em>Vous \u00eates \u00e0 l&rsquo;origine de cet ouvrage collaboratif, qu&rsquo;est ce qui vous a motiv\u00e9 ?<\/em><\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">C\u2019est une d\u00e9marche de longue haleine, qui a commenc\u00e9 il y a deux ans sous l\u2019\u00e9gide de notre comit\u00e9 scientifique : nous souhaitions d\u00e9gager les grands axes de r\u00e9flexion qui devraient dans les ann\u00e9es \u00e0 venir s\u2019inscrire au centre, \u00e0 la fois des recherches mais aussi des pratiques, du marketing. Une centaine de personnes se sont mobilis\u00e9es durant une ann\u00e9e pour produire un Manifeste pour le marketing de demain, publi\u00e9 d\u00e9but 2013 par l\u2019Adetem.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Mais le marketing de demain sera aussi la r\u00e9sultante de comportements militants et visionnaires : c\u2019est pourquoi il nous est paru n\u00e9cessaire de compl\u00e9ter le Manifeste d\u2019une vingtaine d\u2019avis d\u2019experts, chacun se saisissant de la probl\u00e9matique sous l\u2019angle qui lui \u00e9tait le plus cher.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\"><em>Comment arrive-t-on \u00e0 \u00e9crire un livre \u00e0 autant de mains ?<\/em><\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Tr\u00e8s naturellement&nbsp;: tous les experts sollicit\u00e9s avaient vraiment \u00e0 c\u0153ur de coucher sur le papier leur vision tr\u00e8s personnelle de l\u2019avenir de leur profession&nbsp;; le marketing, c\u2019est une affaire de passion, et nous n\u2019avons sollicit\u00e9 que des passionn\u00e9s. Et recruter une vingtaine d\u2019experts de haut niveau au sein de la communaut\u00e9 Adetem, c\u2019est facile \u2026 et c\u2019est m\u00eame une des forces de notre association&nbsp;!<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">La suite de l\u2019interview, c\u2019est <a href=\"http:\/\/t.co\/eYq40SMapw\" target=\"_blank\">ici<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telle est la question que me posait r\u00e9cemment Alexia Morot de Culture RP, apr\u00e8s la publication du dernier opus de l\u2019Adetem&nbsp;: Vous \u00eates \u00e0 l&rsquo;origine de cet ouvrage collaboratif, qu&rsquo;est ce qui vous a motiv\u00e9 ? C\u2019est une d\u00e9marche de longue haleine, qui a commenc\u00e9&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[147],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Marketing est mort, Vive le Marketing : pourquoi ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-est-mort-vive-le-marketing-pourquoi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Marketing est mort, Vive le Marketing : pourquoi ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Telle est la question que me posait r\u00e9cemment Alexia Morot de Culture RP, apr\u00e8s la publication du dernier opus de l\u2019Adetem&nbsp;: Vous \u00eates \u00e0 l&rsquo;origine de cet ouvrage collaboratif, qu&rsquo;est ce qui vous a motiv\u00e9 ? 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