{"id":24748,"date":"2014-02-12T17:36:11","date_gmt":"2014-02-12T17:36:11","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2014\/02\/12\/les-revolutions-du-marketing.html"},"modified":"2014-02-12T17:36:11","modified_gmt":"2014-02-12T17:36:11","slug":"les-revolutions-du-marketing-2","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/les-revolutions-du-marketing-2\/","title":{"rendered":"Les r\u00e9volutions du Marketing"},"content":{"rendered":"<p><span style=\"font-family: verdana,geneva; font-size: small;\"><img id=\"media-783683\" style=\"float: left; margin: 0.2em 1.4em 0.7em 0;\" title=\"\" src=\"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/00\/00\/1558261405.jpg?w=1060\" alt=\"marketing-revolution.jpg\" data-recalc-dims=\"1\" \/>A l\u2019occasion de la sortie de son magazine <em>Expert Collector 2014<\/em>, Loyalty Expert m\u2019a propos\u00e9 de r\u00e9pondre \u00e0 quelques questions sur les grandes \u00e9volutions du marketing.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\"><strong>Question&nbsp;:<\/strong><em> Quels changements profonds ont marqu\u00e9 le marketing ces derni\u00e8res ann\u00e9es et vont encore le marquer les prochaines&nbsp;?<\/em><\/span><br \/><span style=\"font-family: verdana,geneva; font-size: small;\"> <strong>Le marketing a clairement v\u00e9cu une r\u00e9volution<\/strong>. En fait, il en a connu deux&nbsp;: une premi\u00e8re avec les chocs p\u00e9troliers qui ont amen\u00e9 avec eux un contexte quasi-permanent de crise, et plus r\u00e9cemment bien s\u00fbr, l\u2019arriv\u00e9e du web et des r\u00e9seaux sociaux. Ces deux facteurs obligent le marketing \u00e0 compl\u00e8tement se repenser. Il ne s\u2019agit surtout pas de changer les recettes d\u2019un mod\u00e8le pass\u00e9. On ne peut plus se r\u00e9f\u00e9rer \u00e0 des \u00ab&nbsp;bibles&nbsp;\u00bb marketing \u00e9crites il y a peut-\u00eatre 30 ou 40 ans. Puisque<strong> le consommateur a chang\u00e9<\/strong>, que la soci\u00e9t\u00e9 a chang\u00e9, il faut tout simplement changer de mod\u00e8le. D\u2019ailleurs, ce n\u2019est pas seulement le marketing qui est impact\u00e9, cela touche tous les services de l\u2019entreprise, les RH par exemple.<\/span><br \/><span style=\"font-family: verdana,geneva; font-size: small;\"> Il est clair que l\u2019on a vu ces derni\u00e8res ann\u00e9es une importante prise de conscience des professionnels. On trouvait il y a encore 10 ans des personnes pour dire qu\u2019Internet \u00e9tait un \u00e9piph\u00e9nom\u00e8ne mais aujourd\u2019hui, plus personne ne le dirait.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\"><strong>Question&nbsp;:<\/strong> <\/span><em><span style=\"font-family: verdana,geneva; font-size: small;\">Est-ce que ce nouveau mod\u00e8le, c\u2019est le mod\u00e8le customer-centric ?<\/span><\/em><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">La suite \u00e0 lire sur <a href=\"http:\/\/www.distinctivemarketing.fr\/interview-francois-laurent\/\">Distinctive Marketing<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A l\u2019occasion de la sortie de son magazine Expert Collector 2014, Loyalty Expert m\u2019a propos\u00e9 de r\u00e9pondre \u00e0 quelques questions sur les grandes \u00e9volutions du marketing. Question&nbsp;: Quels changements profonds ont marqu\u00e9 le marketing ces derni\u00e8res ann\u00e9es et vont encore le marquer les prochaines&nbsp;? Le&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[147],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les r\u00e9volutions du Marketing - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/les-revolutions-du-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les r\u00e9volutions du Marketing - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"A l\u2019occasion de la sortie de son magazine Expert Collector 2014, Loyalty Expert m\u2019a propos\u00e9 de r\u00e9pondre \u00e0 quelques questions sur les grandes \u00e9volutions du marketing. 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