{"id":24742,"date":"2013-10-22T20:33:07","date_gmt":"2013-10-22T20:33:07","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2013\/10\/22\/economie-solidaire-2982079.html"},"modified":"2013-10-22T20:33:07","modified_gmt":"2013-10-22T20:33:07","slug":"economie-solidaire","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/economie-solidaire\/","title":{"rendered":"Economie solidaire"},"content":{"rendered":"

\"Economie_sociale_et_solidaire.jpg\"On parle beaucoup aujourd\u2019hui de consommation collaborative et de le (re)prise en main de leur destin par les consommateurs \u2026 fran\u00e7ais et\/ou occidentaux.<\/span><\/p>\n

On parle presque autant de la fracture social qui s\u2019aggrave, tant dans les pays d\u00e9velopp\u00e9s comme la France, o\u00f9 les pauvres sont de plus en plus pauvres et les riches de plus en plus riches, que dans les pays en d\u00e9veloppement \u2013 notamment les fameuses BRICS, dont l\u2019\u00e9conomie tend en plus \u00e0 s\u2019essouffler.<\/span><\/p>\n

Ce faisant, on oublie que dans bien des pays du globe, existe une mis\u00e8re encore plus radicale, sans \u00ab ascenseur social \u00bb, o\u00f9 les enfants souffrent de malnutrition aig\u00fce et o\u00f9 les syst\u00e8mes de sant\u00e9 et scolaire sont en d\u00e9liquescence.<\/span><\/p>\n

La France compte pr\u00e8s de 9 millions de pauvres (14,3 % de la population), selon le seuil de pauvret\u00e9 utilis\u00e9 par l\u2019Insee \u2013 soit 60 % du revenu m\u00e9dian, 977 euros par mois pour une personne seule.<\/span><\/p>\n

A Madagascar, 81% de la population vit sous le seuil de pauvret\u00e9 (source Unicef<\/a>), ce qui est d\u00e9j\u00e0 consid\u00e9rable \u2026 mais il ne s\u2019agit pas du m\u00eame seuil : il s\u2019agit de celui de la pauvret\u00e9 absolue, soit 1,25$, soit encore environs 600 euros PAR AN !<\/span><\/p>\n

Mais de cette r\u00e9alit\u00e9 est bien lointaine : plus de 8500 kilom\u00e8tres \u2026 \u00e0 chacun ses soucis !<\/span><\/p>\n

Bref, si parler de consommation collaborative ou d\u2019adaptation de son marketing \u00e0 une soci\u00e9t\u00e9 fran\u00e7aise qui s\u2019appauvrit, c\u2019est sexy \u2013 ou du moins \u00ab tendance \u00bb ; parler de Madagascar ne peut qu\u2019ennuyer tout le monde.<\/span><\/p>\n

Le tourisme constitue l\u2019une des premi\u00e8res sources de devises du pays \u2013 70% des touristes sont fran\u00e7ais.<\/span><\/p>\n

Parmi ces derniers, quelques uns pr\u00e9f\u00e8rent participer \u00e0 la construction d\u2019\u00e9coles plut\u00f4t que de bronzer (idiot ?) sur les plages \u2013 qui sont pourtant pas mal ; d\u2019autres choisissent de voyager avec une agence qui reverse une partie de ses revenus \u00e0 des ONG locales.<\/span><\/p>\n

Monter une agence de voyage associative et solidaire, c\u2019est un peu gal\u00e8re \u2013 et m\u00eame beaucoup : et c\u2019est pour cela que j\u2019ai d\u00e9cid\u00e9 d\u2019ajouter une cat\u00e9gorie \u00e0 ce blog, que l\u2019on pourrait nommer Economie solidaire<\/em>.<\/span><\/p>\n

J\u2019y parlerai de mes amis de Grandir Aventure<\/a><\/strong>, de voyageursolidaire.org<\/a>, la communaut\u00e9 des voyageurs solidaires qu\u2019ils souhaitent lancer (et pour laquelle je vous demanderai peut-\u00eatre votre aide) \u2013 et vous pouvez aller \u00ab aimer \u00bb leur page Facebook<\/a>, pour commencer.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

On parle beaucoup aujourd\u2019hui de consommation collaborative et de le (re)prise en main de leur destin par les consommateurs \u2026 fran\u00e7ais et\/ou occidentaux. On parle presque autant de la fracture social qui s\u2019aggrave, tant dans les pays d\u00e9velopp\u00e9s comme la France, o\u00f9 les pauvres sont…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"yoast_head":"\nEconomie solidaire - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/economie-solidaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Economie solidaire - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"On parle beaucoup aujourd\u2019hui de consommation collaborative et de le (re)prise en main de leur destin par les consommateurs \u2026 fran\u00e7ais et\/ou occidentaux. On parle presque autant de la fracture social qui s\u2019aggrave, tant dans les pays d\u00e9velopp\u00e9s comme la France, o\u00f9 les pauvres sont...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/economie-solidaire\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-22T20:33:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marketingisdead.blogspirit.com\/media\/01\/02\/1555293177.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing is Dead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/economie-solidaire\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/marketingisdead.blogspirit.com\/media\/01\/02\/1555293177.jpg\",\"contentUrl\":\"http:\/\/marketingisdead.blogspirit.com\/media\/01\/02\/1555293177.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/economie-solidaire\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/economie-solidaire\/\",\"name\":\"Economie solidaire - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/economie-solidaire\/#primaryimage\"},\"datePublished\":\"2013-10-22T20:33:07+00:00\",\"dateModified\":\"2013-10-22T20:33:07+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\"},\"breadcrumb\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/economie-solidaire\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/consumerinsight.eu\/marketingisdead\/economie-solidaire\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/economie-solidaire\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Economie solidaire\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\",\"name\":\"Marketing is Dead\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"caption\":\"Marketing is Dead\"},\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/marketing-is-dead\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Economie solidaire - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/economie-solidaire\/","og_locale":"fr_FR","og_type":"article","og_title":"Economie solidaire - Marketing is Dead","og_description":"On parle beaucoup aujourd\u2019hui de consommation collaborative et de le (re)prise en main de leur destin par les consommateurs \u2026 fran\u00e7ais et\/ou occidentaux. 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En 2012,\u2026","rel":"","context":"Dans "Articles, publications"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26202,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/des-gentils-bisounours-aux-vilains-trolls-2\/","url_meta":{"origin":24742,"position":5},"title":"Des gentils Bisounours aux vilains Trolls #2","date":"18 juin 2020","format":"gallery","excerpt":"2\u00e8me partie de ma contribution \u00e0 l\u2019ouvrage collectif WEB 2.0 15 ans d\u00e9j\u00e0 et apr\u00e8s\u00a0?\u00a0; pour lire celles de mes copains, le livre s\u2019ach\u00e8te ici \u2026 et pour relire la 1\u00e8re partie, c\u2019est ici. 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