{"id":24707,"date":"2015-04-02T15:33:00","date_gmt":"2015-04-02T15:33:00","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/04\/02\/le-numerique-en-action-dans-l-assurance-3041825.html"},"modified":"2015-04-02T15:33:00","modified_gmt":"2015-04-02T15:33:00","slug":"le-numerique-en-action-dans-lassurance","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/le-numerique-en-action-dans-lassurance\/","title":{"rendered":"Le num\u00e9rique en action dans l&rsquo;assurance"},"content":{"rendered":"<div id=\"col2\"><span style=\"font-family: verdana,geneva; font-size: small;\"><img id=\"media-857801\" style=\"float: left; margin: 0.2em 1.4em 0.7em 0;\" title=\"\" src=\"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/02\/01\/1998103868.2.jpg?w=1060\" alt=\"Fracture num\u00e9rique.jpg\" data-recalc-dims=\"1\" \/>En France, la fracture num\u00e9rique n&rsquo;est plus vraiment g\u00e9ographique, m\u00eame si demeurent encore certaines zones d&rsquo;ombre ; ni vraiment g\u00e9n\u00e9rationnelle : m\u00eame les retrait\u00e9s \u00ab\u00a0r\u00e9seautent\u00a0\u00bb sur Facebook &#8211; c&rsquo;est m\u00eame pour cela que les jeunes commencent \u00e0 d\u00e9serter le r\u00e9seau social.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">D\u00e9sormais, c&rsquo;est plut\u00f4t dans les t\u00eates que se situe la fracture num\u00e9rique entre des consommateurs qui ont parfaitement saisi et int\u00e9gr\u00e9 dans leurs d\u00e9marches d&rsquo;achat les pouvoirs que leur offrent les m\u00e9dias sociaux ; et d&rsquo;autres qui doivent encore absolument pouvoir serrer la main d&rsquo;un conseiller avant de souscrire quelque contrat.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Mais la fracture num\u00e9rique r\u00e9side \u00e9galement au sein des entreprises, m\u00eame les plus connect\u00e9es : pourquoi les gens mal \u00e0 l&rsquo;aise avec un PC ou un Smartphone dans leur vie priv\u00e9e le seraient-ils moins une fois pouss\u00e9e la porte de leur bureau ? Souvent c&rsquo;est le grand \u00e9cart entre le discours et la r\u00e9alit\u00e9 mise en \u0153uvre sur le terrain &#8230; d&rsquo;o\u00f9 parfois de dures confrontations entre salari\u00e9s et clients !<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva; font-size: small;\">Comment passer d&rsquo;une entreprise traditionnelle \u00e0 une entreprise digitale, connect\u00e9e?<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva; font-size: small;\">Quelles sont les r\u00e9sistances \u00e0 vaincre en interne et les solutions \u00e0 d\u00e9velopper pour y parvenir?<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva; font-size: small;\">Quels projets mettre en \u0153uvre pour coller aux attentes des g\u00e9n\u00e9rations plus jeunes &#8230; et moins jeunes?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Pour r\u00e9pondre \u00e0 ces questions, le LAB organise une conf\u00e9rence le 16 avril au matin; interviendront :<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva; font-size: small;\">Georges-Edouard DIAS, Co-Founder &amp; Chief Strategy Officer de <strong>Quantstreams<\/strong>, et jusqu&rsquo;en 2013 Chief Digital Officer de L&rsquo;Or\u00e9al, \u00e9voquera la difficult\u00e9 des grandes entreprises \u00e0 adapter leur management au digital et indiquera des pistes pour r\u00e9duire la rupture entre g\u00e9n\u00e9rations<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva; font-size: small;\">Blandine Fuzeau, Directeur Associ\u00e9 d&rsquo;<strong>Orange Consulting<\/strong>, pr\u00e9sentera le programme de transformation digitale interne mis en place chez orange : digital leadership inside et digital Academy.<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva; font-size: small;\">Karine Lazimi, Head of Digital Experience d&rsquo;<strong>Allianz France<\/strong>, montrera comment une entreprise peut se d\u00e9velopper dans le domaine du \u00ab\u00a0social selling\u00a0\u00bb.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Pour s\u2019inscrire, c&rsquo;est <a href=\"http:\/\/www.cerclelab.com\/conferences\/1046-2015-03-03-11-02-07.html\" target=\"_blank\">ici<\/a>.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En France, la fracture num\u00e9rique n&rsquo;est plus vraiment g\u00e9ographique, m\u00eame si demeurent encore certaines zones d&rsquo;ombre ; ni vraiment g\u00e9n\u00e9rationnelle : m\u00eame les retrait\u00e9s \u00ab\u00a0r\u00e9seautent\u00a0\u00bb sur Facebook &#8211; c&rsquo;est m\u00eame pour cela que les jeunes commencent \u00e0 d\u00e9serter le r\u00e9seau social. D\u00e9sormais, c&rsquo;est plut\u00f4t dans&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le num\u00e9rique en action dans l&#039;assurance - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/le-numerique-en-action-dans-lassurance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le num\u00e9rique en action dans l&#039;assurance - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"En France, la fracture num\u00e9rique n&rsquo;est plus vraiment g\u00e9ographique, m\u00eame si demeurent encore certaines zones d&rsquo;ombre ; ni vraiment g\u00e9n\u00e9rationnelle : m\u00eame les retrait\u00e9s \u00ab\u00a0r\u00e9seautent\u00a0\u00bb sur Facebook &#8211; c&rsquo;est m\u00eame pour cela que les jeunes commencent \u00e0 d\u00e9serter le r\u00e9seau social. 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Peut-on faire du marketing non digital\u00a0? Yann Gourvennec\u00a0: Commen\u00e7ons par pr\u00e9ciser que ce terme de \u00ab\u00a0nouvelle Bible du marketing digital\u00a0\u00bb n\u2019est pas de notre fait. C\u2019est la phrase\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Yann.jpeg?fit=400%2C400&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24780,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/la-pensee-magique-du-net-2\/","url_meta":{"origin":24707,"position":3},"title":"La Pens\u00e9e Magique Du Net","date":"10 d\u00e9cembre 2014","format":false,"excerpt":"Herv\u00e9 Fischer vient de publier\u00a0: La Pens\u00e9e Magique Du Net\u00a0; rencontre avec un auteur fran\u00e7ais exil\u00e9 au Canada, fondateur en 2014 \u00e0 Montr\u00e9al de la Soci\u00e9t\u00e9 internationale de mythanalyse, \u00e0 la biographie particuli\u00e8rement riche, et trop m\u00e9connu en France.MarketingIsDead :Tu d\u00e9clares \u00e9prouver une \u00ab\u00a0fascination critique face au num\u00e9rique\u00a0\u00bb\u00a0: peux-tu pr\u00e9ciser\u2026","rel":"","context":"Dans &quot;Interviews 2.0&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24733,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/cest-la-rentree\/","url_meta":{"origin":24707,"position":4},"title":"C\u2019est la rentr\u00e9e","date":"1 septembre 2013","format":false,"excerpt":"Income disparity between rich and poor growing rapidly.Selon l\u2019Insee, l'\u00e9cart entre riches et pauvres s'est encore accru en France.La paup\u00e9risation des cat\u00e9gories sociales les plus d\u00e9munies \u2013 et l\u2019\u00e9largissement de la fracture sociale \u2013 ne constitue pas une fatalit\u00e9 pour les vieilles \u00e9conomies lib\u00e9rales, et notamment en France\u00a0! 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Que les consommateurs jouent aux m\u00e9chants petits lutins de\u2026","rel":"","context":"Dans &quot;Culture(s)&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Explosion.jpg?fit=640%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24707"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=24707"}],"version-history":[{"count":0,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24707\/revisions"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=24707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=24707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=24707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}