{"id":24706,"date":"2015-05-06T13:24:00","date_gmt":"2015-05-06T13:24:00","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/05\/06\/les-futurs-seniors-une-opportunite-a-ne-pas-gacher-3044656.html"},"modified":"2015-05-06T13:24:00","modified_gmt":"2015-05-06T13:24:00","slug":"les-futurs-seniors-une-opportunite-a-ne-pas-gacher","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/les-futurs-seniors-une-opportunite-a-ne-pas-gacher\/","title":{"rendered":"Les futurs seniors, une opportunit\u00e9 \u00e0 ne pas g\u00e2cher &#8230;"},"content":{"rendered":"<p><span style=\"font-family: verdana,geneva; font-size: small;\"><img id=\"media-863260\" style=\"float: left; margin: 0.2em 1.4em 0.7em 0;\" title=\"\" src=\"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/00\/02\/2586981748.jpg?w=1060\" alt=\"Seniors.jpg\" data-recalc-dims=\"1\" \/>Un revenu en chute libre mais une sant\u00e9 au beau fixe \u2013 et une forte envie de la conserver&nbsp;; le d\u00e9sir de commencer une nouvelle vie avec souvent, le besoin de se sentir utiles et reconnus. Et malgr\u00e9 tout, la n\u00e9cessit\u00e9 de pr\u00e9parer son ind\u00e9pendance tant au plan physique que financier, sans oublier l&rsquo;exigence d&rsquo;aider des ain\u00e9s encore vivants mais aussi des enfants pas encore vraiment autonomes \u2026<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Voil\u00e0 rapidement bross\u00e9, le portrait de seniors de demain&nbsp;: un portrait \u00e0 la fois si diff\u00e9rent de bien des seniors d\u2019aujourd\u2019hui \u2026 et de ce qu\u2019imaginaient les marketers et autres strat\u00e8ges hier encore&nbsp;! Car il est clair que bien des entreprises \u2013 et notamment les assureurs \u2013 sont pass\u00e9s \u00e0 c\u00f4t\u00e9 de vraies opportunit\u00e9s.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Les futurs seniors, voici donc un nouveau march\u00e9 prometteur \u2026 et \u00e0 pas g\u00e2cher comme le fut celle des seniors dont on parle depuis tant d&rsquo;ann\u00e9es sans avoir r\u00e9ussi \u00e0 leur proposer des offres vraiment adapt\u00e9es et attractives ; sans avoir r\u00e9ussi \u00e0 communiquer intelligemment ; sans avoir su choisir les bons vecteurs pour cr\u00e9er entretenir une relation durable !<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">En m\u00e9langeant souvent ceux qui sont actifs, ceux qui ne le sont plus (ou moins) mais qui sont tr\u00e8s mobiles, ceux qui le sont vraiment moins et le grand \u00e2ge, le secteur financier n&rsquo;a \u00e9t\u00e9 capable que d&rsquo;offrir des \u00ab produits-malheur \u00bb (d\u00e9pendance, obs\u00e8ques, etc.).<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Il faut donc aujourd&rsquo;hui s&rsquo;int\u00e9resser aux seniors de demain, c&rsquo;est-\u00e0-dire, \u00e0 ceux qui prendront leur retraite professionnelle dans quelques ann\u00e9es avec des attentes, des envies et des moyens totalement diff\u00e9rents et nouveaux.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Afin de cerner la probl\u00e9matique, d&rsquo;imaginer les besoins futurs, d&rsquo;identifier des segments diff\u00e9renci\u00e9s exigeant des approches ad hoc et d&rsquo;anticiper les offres d&rsquo;avenir, notamment en termes de services, le LAB r\u00e9unit le 9 Juin au matin, un panel d&rsquo;experts du march\u00e9 des seniors auxquels se joindront des professionnels b\u00e9n\u00e9ficiant d\u00e9j\u00e0 d&rsquo;une exp\u00e9rience en la mati\u00e8re, avec la participation notamment de :<\/span><\/p>\n<ul>\n<li><span style=\"font-family: verdana,geneva; font-size: small;\">Dominique LEVY, Directeur G\u00e9n\u00e9ral &#8211; IPSOS<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva; font-size: small;\">St\u00e9phane MARDER, Pr\u00e9sident &#8211; Future Thinking<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva; font-size: small;\">Sophie SCHMITT, CEO &#8211; Seniorsph\u00e8re<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva; font-size: small;\">Nicolas SAVIN, Directeur Marketing &#8211; CNAV<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva; font-size: small;\">Lionel TOURTIER, D\u00e9l\u00e9gu\u00e9 G\u00e9n\u00e9ral &#8211; Generations ERIC<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva; font-size: small;\">Maud ROLLAND, Responsable March\u00e9 des Offres Individuelles &#8211; Groupe Malakoff M\u00e9d\u00e9ric<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva; font-size: small;\">Annie DILLARD, Directrice Marketing &#8211; Groupe Pr\u00e9voir<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva; font-size: small;\">St\u00e9phane MACE, Responsable Marketing et D\u00e9veloppement &#8211; Carac<\/span><\/li>\n<li><span style=\"font-family: verdana,geneva; font-size: small;\">Sophie CHASTAIN LOPEZ, Directeur Marketing Amont &#8211; Swiss Life<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Pour s\u2019inscrire, c\u2019est <a href=\"http:\/\/cerclelab.com\/conferences\/1348-2015-06-09-conf-seniors.html\" target=\"_blank\">ici<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un revenu en chute libre mais une sant\u00e9 au beau fixe \u2013 et une forte envie de la conserver&nbsp;; le d\u00e9sir de commencer une nouvelle vie avec souvent, le besoin de se sentir utiles et reconnus. Et malgr\u00e9 tout, la n\u00e9cessit\u00e9 de pr\u00e9parer son ind\u00e9pendance&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les futurs seniors, une opportunit\u00e9 \u00e0 ne pas g\u00e2cher ... - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/les-futurs-seniors-une-opportunite-a-ne-pas-gacher\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les futurs seniors, une opportunit\u00e9 \u00e0 ne pas g\u00e2cher ... - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Un revenu en chute libre mais une sant\u00e9 au beau fixe \u2013 et une forte envie de la conserver&nbsp;; le d\u00e9sir de commencer une nouvelle vie avec souvent, le besoin de se sentir utiles et reconnus. 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