{"id":24703,"date":"2015-05-21T06:55:09","date_gmt":"2015-05-21T06:55:09","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/05\/21\/l-influence-vices-et-vertus-3047740.html"},"modified":"2015-05-21T06:55:09","modified_gmt":"2015-05-21T06:55:09","slug":"linfluence-vices-et-vertus","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/linfluence-vices-et-vertus\/","title":{"rendered":"L\u2019influence. Vices et vertus."},"content":{"rendered":"

\"N13.jpg\"La derni\u00e8re \u00e9dition de la Revue INfluencia<\/strong> (la num\u00e9ro 13, porte bonheur \u2026 ou malheur, c\u2019est selon) traite de \u2026 \u00ab L\u2019influence \u00bb<\/em>.<\/span><\/p>\n

Sous-titre, en tout petit, mais c\u2019est d\u00e9j\u00e0 un vaste programme : \u00ab Vices et vertus \u00bb.<\/em><\/span><\/p>\n

INfluencia parle de l\u2019influence, \u00e7a a un petit c\u00f4t\u00e9 selfie pourrait-on dire pour rester \u00ab tendance \u00bb<\/em> ; ou \u00e7a fleure bon Gide et ses constructions en abyme \u2013 mais l\u00e0, je ne m\u2019adresse qu\u2019\u00e0 une part n\u00e9gligeable du lectorat !<\/span><\/p>\n

Isabelle Musnik, directrice de la r\u00e9daction et des contenus, pr\u00e9f\u00e8re convoquer Gaston Bachelard : \u00ab Le paradoxe de la condition humaine, c\u2019est qu\u2019on ne peut devenir soi-m\u00eame que sous l\u2019influence des autres \u00bb<\/em>.<\/span><\/p>\n

Gide, Bachelard : des monstres sacr\u00e9s, qui ont certainement influenc\u00e9 bien des \u00e9tudiants d\u2019une autre g\u00e9n\u00e9ration que celle des selfies !<\/span><\/p>\n

Qui influence aujourd\u2019hui les jeunes, eux que la revue envisage \u00ab bient\u00f4t au Panth\u00e9on ? \u00bb<\/em>, avec quand m\u00eame un point d\u2019interrogation !<\/span><\/p>\n

Quelques autres t\u00eates de chapitres prometteurs : \u00ab Le slow m\u00e9dia impose sa volont\u00e9 \u00bb (dans un monde plein de stress, c\u2019est la pause Kit Kat pour tous) ; \u00ab Le marketing doit divertir, c\u2019est sa premi\u00e8re obligation \u00bb (\u00e0 diffuser prioritairement \u00e0 ceux qui n\u2019ont que le ROI \u00e0 la bouche) ; etc.<\/span><\/p>\n

Bref, un nouvel opus \u00e0 d\u00e9vorer d\u2019urgence.<\/span><\/p>\n

Et pour s\u2019abonner, c\u2019est ici<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La derni\u00e8re \u00e9dition de la Revue INfluencia (la num\u00e9ro 13, porte bonheur \u2026 ou malheur, c\u2019est selon) traite de \u2026 \u00ab L\u2019influence \u00bb. Sous-titre, en tout petit, mais c\u2019est d\u00e9j\u00e0 un vaste programme : \u00ab Vices et vertus \u00bb. INfluencia parle de l\u2019influence, \u00e7a a un petit c\u00f4t\u00e9 selfie pourrait-on…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[],"yoast_head":"\nL\u2019influence. 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Aujourd'hui, le m\u00e9dia-planning se fonde sur des mod\u00e8les de communication d\u00e9riv\u00e9s de celui\u2026","rel":"","context":"Dans "Articles, publications"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25571,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/jouer-linfluence-b2b\/","url_meta":{"origin":24703,"position":1},"title":"Comment jouer l\u2019influence en B2B\u00a0?","date":"29 novembre 2017","format":"gallery","excerpt":"Difficile de passer \u00e0 c\u00f4t\u00e9 du ph\u00e9nom\u00e8ne des influenceurs et de l\u2019influence marketing\u00a0: depuis quelques ann\u00e9es, toute la presse marketing en parle. Mais ce nouveau levier de communication s\u2019applique-t-il au B2B ? Qui sont les influenceurs ? Sont-ils vraiment si puissants aupr\u00e8s de leur audience et peuvent-ils r\u00e9ellement devenir prescripteurs\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/11\/Illustration-pliage-bateau.jpg?fit=907%2C533&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24714,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/reputation-ou-image-de-marque-suite-2\/","url_meta":{"origin":24703,"position":2},"title":"R\u00e9putation ou image de marque (suite) ?","date":"17 novembre 2008","format":false,"excerpt":"Article paru dans la Revue des Marques #64 - suite du post du 10\/11\/2008. De l\u2019image \u00e0 la r\u00e9putation Alors pourquoi r\u00e9introduire aujourd\u2019hui en marketing une notion de r\u00e9putation doucement disparue tandis que s\u2019installait au fil des ans une communication publicitaire efficace ? Parce que sont d\u00e9sormais r\u00e9apparues les conditions\u2026","rel":"","context":"Dans "Articles, publications"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24806,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/au-petit-bonheur-des-blogs\/","url_meta":{"origin":24703,"position":3},"title":"Au petit bonheur des blogs","date":"4 f\u00e9vrier 2010","format":false,"excerpt":"Quand j'entends des marketers ou des consultants pr\u00e9tendre que la blogosph\u00e8re ne constitue qu'un \u00e9piph\u00e9nom\u00e8ne en voie de marginalisation, ou pire, un feu de paille \u00e0 la mode, mais aujourd'hui d\u00e9pass\u00e9 par les r\u00e9seaux sociaux ou Twitter, je me dis qu'ils ne cherchent qu'\u00e0 se rassurer face \u00e0 un ph\u00e9nom\u00e8ne\u2026","rel":"","context":"Dans "Web 2.0"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25647,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/rgpd-explique-a-boss\/","url_meta":{"origin":24703,"position":4},"title":"Le RGPD expliqu\u00e9 \u00e0 mon Boss","date":"15 janvier 2018","format":"gallery","excerpt":"Le RGPD va certainement occasionner bien des cauchemars \u00e0 de nombreux managers et repr\u00e9sente tout aussi certainement un magnifique source de profits pour les avocats et autres conseils juridiques. Du moins, \u00e0 ne consid\u00e9rer la RGPD que par le petit bout de la lorgnette, \u00e0 savoir un ensemble de mesures\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/01\/le-RGPD.jpg?fit=860%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25155,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/dieu-et-les-robots\/","url_meta":{"origin":24703,"position":5},"title":"Dieu et les robots","date":"6 octobre 2016","format":"gallery","excerpt":"Avec la transhumanisme cher \u00e0 Kurzweil, l\u2019homme se rapproche un poil \u2013 un tout petit poil \u2013 de Dieu, peu importe le nom qu\u2019on lui donne puisqu\u2019en r\u00e9alit\u00e9, il n\u2019existe pas vraiment\u00a0! 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