{"id":24702,"date":"2015-06-01T13:34:15","date_gmt":"2015-06-01T13:34:15","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/06\/01\/alibaba-vous-connaissez-3048759.html"},"modified":"2015-06-01T13:34:15","modified_gmt":"2015-06-01T13:34:15","slug":"alibaba-vous-connaissez","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/","title":{"rendered":"Alibaba, vous connaissez ?"},"content":{"rendered":"

\"PamelaPas celui des 40 voleurs, mais Jack Ma, le self made man chinois qui titille Amazon avec un certain succ\u00e8s, puisqu\u2019au troisi\u00e8me trimestre 2014, juste avant son introduction en bourse le 19 septembre, il gagnait pr\u00e8s d\u2019un milliard de dollars quand son rival am\u00e9ricain en perdait pr\u00e8s de 500 millions ; depuis l\u2019\u00e9cart se creuse : en janvier 2015, la capitalisation boursi\u00e8re d\u2019Alibaba pesait 258 milliards de dollars, bien devant Amazon et ses 139 milliards.<\/span><\/p>\n

Alors que les g\u00e9ants am\u00e9ricains de la distribution s\u2019allient pour trouver une parade face \u00e0 Apple et Samsung dans la paiement sans contact, Alibaba teste le paiement par \u2026 selfie : une petite photo lors du passage \u00e0 la caisse et c\u2019est tout !<\/span><\/p>\n

On lui pr\u00eate beaucoup : une candeur de fa\u00e7ade qui cache un apparatchik, une formidable capacit\u00e9 \u00e0 d\u00e9l\u00e9guer qui cache une m\u00e9connaissance de certains dossiers \u2026 tout et son contraire, parce qu\u2019Alibaba et son patron effraient bien des entrepreneurs, les GAFA en premier.<\/span><\/p>\n

\"Shaoming<\/span><\/p>\n

Alors, mythe ou r\u00e9alit\u00e9 ?<\/span><\/p>\n

Un v\u00e9ritable succ\u00e8s entrepreneurial ou juste un conte de f\u00e9es ? Pour le d\u00e9couvrir, venez \u00e9couter en exclusivit\u00e9 un duo de charme : Pamela Hsieh<\/strong>, Marketing Director d\u2019Alipay.com et Shaoming Yang<\/strong>, qui vient juste de quitter la direction de Tmall Global Europe pour AliExpress.com, \u00e0 la 10\u00e8me<\/sup> Nuit du marketing<\/strong> de l\u2019Adetem<\/strong>, le 2 juillet 2015 de 18 heures 30 \u00e0 minuit, \u00e0 l\u2019Espace Pierre Cardin. <\/span><\/p>\n

Pour s\u2019inscrire, c\u2019est ici<\/a>.<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

Pas celui des 40 voleurs, mais Jack Ma, le self made man chinois qui titille Amazon avec un certain succ\u00e8s, puisqu\u2019au troisi\u00e8me trimestre 2014, juste avant son introduction en bourse le 19 septembre, il gagnait pr\u00e8s d\u2019un milliard de dollars quand son rival am\u00e9ricain en…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[],"yoast_head":"\nAlibaba, vous connaissez ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alibaba, vous connaissez ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Pas celui des 40 voleurs, mais Jack Ma, le self made man chinois qui titille Amazon avec un certain succ\u00e8s, puisqu\u2019au troisi\u00e8me trimestre 2014, juste avant son introduction en bourse le 19 septembre, il gagnait pr\u00e8s d\u2019un milliard de dollars quand son rival am\u00e9ricain en...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-01T13:34:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marketingisdead.blogspirit.com\/media\/01\/00\/1426548589.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing is Dead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/marketingisdead.blogspirit.com\/media\/01\/00\/1426548589.jpg\",\"contentUrl\":\"http:\/\/marketingisdead.blogspirit.com\/media\/01\/00\/1426548589.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/#webpage\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/\",\"name\":\"Alibaba, vous connaissez ? - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/#primaryimage\"},\"datePublished\":\"2015-06-01T13:34:15+00:00\",\"dateModified\":\"2015-06-01T13:34:15+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\"},\"breadcrumb\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alibaba, vous connaissez ?\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86\",\"name\":\"Marketing is Dead\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g\",\"caption\":\"Marketing is Dead\"},\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/marketing-is-dead\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alibaba, vous connaissez ? - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/","og_locale":"fr_FR","og_type":"article","og_title":"Alibaba, vous connaissez ? - Marketing is Dead","og_description":"Pas celui des 40 voleurs, mais Jack Ma, le self made man chinois qui titille Amazon avec un certain succ\u00e8s, puisqu\u2019au troisi\u00e8me trimestre 2014, juste avant son introduction en bourse le 19 septembre, il gagnait pr\u00e8s d\u2019un milliard de dollars quand son rival am\u00e9ricain en...","og_url":"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/","og_site_name":"Marketing is Dead","article_published_time":"2015-06-01T13:34:15+00:00","og_image":[{"url":"http:\/\/marketingisdead.blogspirit.com\/media\/01\/00\/1426548589.jpg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"Marketing is Dead","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/#primaryimage","inLanguage":"fr-FR","url":"http:\/\/marketingisdead.blogspirit.com\/media\/01\/00\/1426548589.jpg","contentUrl":"http:\/\/marketingisdead.blogspirit.com\/media\/01\/00\/1426548589.jpg"},{"@type":"WebPage","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/#webpage","url":"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/","name":"Alibaba, vous connaissez ? - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/#primaryimage"},"datePublished":"2015-06-01T13:34:15+00:00","dateModified":"2015-06-01T13:34:15+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86"},"breadcrumb":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/alibaba-vous-connaissez\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"Alibaba, vous connaissez ?"}]},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/4b45a7cf63a0e61687a577f5bed48d86","name":"Marketing is Dead","image":{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc33689a54cb0b0978c5d72999ffbbda?s=96&d=mm&r=g","caption":"Marketing is Dead"},"url":"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/marketing-is-dead\/"}]}},"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6qq","jetpack-related-posts":[{"id":25336,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/ville-connectee-2\/","url_meta":{"origin":24702,"position":0},"title":"Dans une ville connect\u00e9e \u2026 #2","date":"13 f\u00e9vrier 2017","format":"gallery","excerpt":"Dans un post r\u00e9cent, j\u2019annon\u00e7ais la r\u00e9union du Club Exp\u00e9rience Digitale de l\u2019Adetem du jeudi 2 mars prochain consacr\u00e9e \u00e0 la Smart city, pour laquelle plusieurs membres du Comit\u00e9 Scientifique ont r\u00e9dig\u00e9 une nouvelle pour lancer les d\u00e9bats\u00a0: voici la mienne \u2013 suite du 6 f\u00e9vrier. Alors comme ce matin\u2026","rel":"","context":"Dans "C\u2019est d\u00e9j\u00e0 demain"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Mort.jpg?fit=1086%2C725&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24782,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/eric-larcheveque-et-la-maison-du-bitcoin\/","url_meta":{"origin":24702,"position":1},"title":"Eric Larchev\u00eaque et la Maison du Bitcoin","date":"13 octobre 2014","format":false,"excerpt":"En 2012, Eric Larchev\u00eaque, invit\u00e9 de la Nuit du Marketing de l\u2019Adetem, parlait de sa derni\u00e8re startup : Prixing. La semaine pass\u00e9e, au Colloque Prospective du LAB, il \u00e9voquait son nouveau b\u00e9b\u00e9\u00a0: la Maison du Bitcoin. Rencontre avec un serial entrepreneur.MarketingIsDead : Eric, tu viens de lancer la Maison du\u2026","rel":"","context":"Dans "Interviews 2.0"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25505,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/secure-cest-pas-si-sur\/","url_meta":{"origin":24702,"position":2},"title":"Secure, c’est pas si s\u00fbr","date":"6 octobre 2017","format":"gallery","excerpt":"Vous r\u00e9alisez un achat aupr\u00e8s d\u2019un Web marchand et au moment de payer avec votre carte de cr\u00e9dit, apparaissent les mentions \u00ab\u00a03-D Secure\u00a0\u00bb et \u00ab\u00a0Verified By Visa\u00a0\u00bb ou \u00ab\u00a0MasterCard SecureCode\u00a0\u00bb\u00a0: vous recevez alors un SMS sur votre mobile avec un code \u00e0 usage unique \u00e0 recopier sur la page d\u00e9di\u00e9e\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/10\/Panier.png?fit=640%2C427&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24772,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/rencontre-avec-vincent-digonnet-chief-growth-and-transformation-officer-international-de-razorfish\/","url_meta":{"origin":24702,"position":3},"title":"Rencontre avec Vincent Digonnet, Chief Growth and Transformation Officer International de Razorfish","date":"23 juin 2015","format":false,"excerpt":"Vincent Digonnet sera le 2 juillet 2015 un des keynote speakers de la 10\u00e8me Nuit du Marketing\u00a0de l\u2019Adetem\u00a0; j\u2019ai eu le plaisir de le rencontrer il y a quelques jours pour pr\u00e9parer cette soir\u00e9e (les inscriptions, c\u2019est ici).MarketingIsDead : Vincent, tu es aujourd\u2019hui \u00ab\u00a0Chief Growth and Transformation Officer International\u00a0\u00bb de\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25994,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/google-maps-un-assassin-en-puissance\/","url_meta":{"origin":24702,"position":4},"title":"Google Maps, un assassin en puissance !","date":"6 septembre 2019","format":"gallery","excerpt":"Mercredi 24 Juillet, nous quittons Lusaka, capitale de la Zambie, pour nous rendre au Gwabi River Lodge pr\u00e8s de Chirundu, l\u00e0 o\u00f9 la rivi\u00e8re Kafue se jette dans le Zamb\u00e8ze\u00a0: 113 km et 2 heures 19 de route selon Google Maps, un vraie ballade\u00a0! La premi\u00e8re heure se passe plut\u00f4t\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/09\/02-Gwabi-65.jpg?fit=468%2C427&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26618,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/une-arnaque-a-la-francaise\/","url_meta":{"origin":24702,"position":5},"title":"Une arnaque \u00e0 la fran\u00e7aise","date":"17 octobre 2022","format":"gallery","excerpt":"R\u00e9cemment je d\u00e9jeune au Rural by Marc Veyrat, dans l\u2019enceinte du Palais des Congr\u00e8s \u2013 pas pour la nourriture, assez quelconque \u2026 et en portions congrues \u2013 mais simplement parce qu\u2019avec les travaux qui pullulent dans le quartier, c\u2019\u00e9tait la solution la plus pratique. Comme bien des restaurants parisiens, on\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/10\/Veyrat.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24702"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=24702"}],"version-history":[{"count":0,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/24702\/revisions"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=24702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=24702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=24702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}