{"id":24701,"date":"2015-06-24T17:17:20","date_gmt":"2015-06-24T17:17:20","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/06\/24\/communication-vous-avez-dit-communication-3050599.html"},"modified":"2015-06-24T17:17:20","modified_gmt":"2015-06-24T17:17:20","slug":"communication-vous-avez-dit-communication","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/communication-vous-avez-dit-communication\/","title":{"rendered":"Communication, vous avez dit : communication ?"},"content":{"rendered":"<p><span style=\"font-family: verdana,geneva; font-size: small;\"><a href=\"http:\/\/www.amazon.fr\/Communication-Olivier-Aim\/dp\/2100722107\" target=\"_blank\"><img id=\"media-872443\" style=\"float: left; margin: 0.2em 1.4em 0.7em 0;\" title=\"\" src=\"https:\/\/i0.wp.com\/marketingisdead.blogspirit.com\/media\/01\/01\/3652642380.jpg?w=1060\" alt=\"Communication.jpg\" data-recalc-dims=\"1\" \/><\/a>Quels sont les champs pratiques et th\u00e9oriques de la communication aujourd\u2019hui ? <\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Pourquoi la communication est-elle devenue une valeur centrale dans la soci\u00e9t\u00e9 contemporaine et un enjeu de plus en plus strat\u00e9gique pour les organisations ? <\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Quel est l\u2019impact des nouveaux m\u00e9dias sur les pratiques de communication ? <\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">En quoi les notions d\u2019opinion, d\u2019image, de r\u00e9putation et, bien s\u00fbr, de relation, sont-elles structurantes ? <\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Pourquoi la communication devient-elle relationnelle, au risque d\u2019\u00eatre disqualifi\u00e9e ?<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Ces questions vous tarabustent&nbsp;? Pas de probl\u00e8me, la r\u00e9ponse est dans l\u2019opus coordonn\u00e9 par <strong>Olivier A\u00efm<\/strong> et <strong>St\u00e9phane Billiet<\/strong> sobrement intitul\u00e9&nbsp;: Communication&nbsp;!<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva; font-size: small;\">Bonne lecture.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quels sont les champs pratiques et th\u00e9oriques de la communication aujourd\u2019hui ? Pourquoi la communication est-elle devenue une valeur centrale dans la soci\u00e9t\u00e9 contemporaine et un enjeu de plus en plus strat\u00e9gique pour les organisations ? Quel est l\u2019impact des nouveaux m\u00e9dias sur les pratiques&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communication, vous avez dit : communication ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/communication-vous-avez-dit-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication, vous avez dit : communication ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Quels sont les champs pratiques et th\u00e9oriques de la communication aujourd\u2019hui ? 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