{"id":24698,"date":"2015-09-22T09:17:00","date_gmt":"2015-09-22T09:17:00","guid":{"rendered":"http:\/\/marketingisdead.blogspirit.com\/archive\/2015\/09\/22\/les-objets-connectes-le-consommateur-et-les-assureurs-3056313.html"},"modified":"2015-09-22T09:17:00","modified_gmt":"2015-09-22T09:17:00","slug":"les-objets-connectes-le-consommateur-et-les-assureurs","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/les-objets-connectes-le-consommateur-et-les-assureurs\/","title":{"rendered":"Les objets connect\u00e9s, le consommateur \u2026 et les assureurs"},"content":{"rendered":"

Les objets connect\u00e9s sont d\u00e9sormais omnipr\u00e9sents, sinon dans nos vies, du moins \u2026 dans les m\u00e9dias : tout le monde leur pr\u00e9dit un bel avenir \u2013 sans trop n\u00e9cessairement savoir ce que sera cet avenir !<\/span><\/p>\n

\"objets-connectes.jpg\"<\/p>\n

Entre les industriels du High Tech et les startups d\u2019un c\u00f4t\u00e9, et les consommateurs, le foss\u00e9 est vaste : pourtant le march\u00e9 n\u2019existera que si les usages se r\u00e9pandent ; \u00e0 consid\u00e9rer les difficult\u00e9s au d\u00e9collage de la montre d’Apple, rien n\u2019est encore jou\u00e9.<\/span><\/p>\n

En fait demain, il sera tout aussi inutile de pr\u00e9ciser pour un objet qu\u2019il est connect\u00e9, que pour un t\u00e9l\u00e9viseur de dire qu\u2019il se branche sur l\u2019\u00e9lectricit\u00e9 : peu ou prou, tous les objets seront connect\u00e9s ; notre voiture l’est d’ores et d\u00e9j\u00e0 : pour le diagnostic, pour le plaisir et bient\u00f4t pour son contr\u00f4le \u00e0 distance<\/span><\/p>\n

Ce qu\u2019on ne sait pas encore trop, ce sont usages que le consommateur va privil\u00e9gier, et qui conditionneront les succ\u00e8s de demain ?<\/span><\/p>\n

Peut-\u00eatre, entre des ing\u00e9nieurs hyper optimistes et des citoyens plut\u00f4t dubitatifs, serait-il temps de faire le lien et de remettre un peu de marketing. Et de se pencher, par del\u00e0 les prouesses technologiques, sur les usages r\u00e9els de ces nouveaux produits et services.<\/span><\/p>\n

Pour vous les assureurs \u00e0 mieux comprendre ces \u00e9volutions, le LAB organise le 13 octobre une matin\u00e9e avec les experts d\u2019Harris Interactive, Sierra Wireless, Orange, Captain Dash, Visiomed, etc. Pour s\u2019inscrire, c\u2019est ici<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Les objets connect\u00e9s sont d\u00e9sormais omnipr\u00e9sents, sinon dans nos vies, du moins \u2026 dans les m\u00e9dias : tout le monde leur pr\u00e9dit un bel avenir \u2013 sans trop n\u00e9cessairement savoir ce que sera cet avenir ! Entre les industriels du High Tech et les startups…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[],"yoast_head":"\nLes objets connect\u00e9s, le consommateur \u2026 et les assureurs - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/les-objets-connectes-le-consommateur-et-les-assureurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les objets connect\u00e9s, le consommateur \u2026 et les assureurs - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Les objets connect\u00e9s sont d\u00e9sormais omnipr\u00e9sents, sinon dans nos vies, du moins \u2026 dans les m\u00e9dias : tout le monde leur pr\u00e9dit un bel avenir \u2013 sans trop n\u00e9cessairement savoir ce que sera cet avenir ! 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