{"id":27008,"date":"2026-11-06T14:58:43","date_gmt":"2026-11-06T14:58:43","guid":{"rendered":"https:\/\/consumerinsight.eu\/marketingisdead\/?p=27008"},"modified":"2026-11-06T14:58:44","modified_gmt":"2026-11-06T14:58:44","slug":"un-zest-dutopie-et-de-nostalgie","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/un-zest-dutopie-et-de-nostalgie\/","title":{"rendered":"Un zest d\u2019utopie et de nostalgie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>\u00ab&nbsp;L&rsquo;homme qui vivra 1 000 ans est d\u00e9j\u00e0 n\u00e9&nbsp;\u00bb<\/em>, claironnait il y a quelques ann\u00e9es le chirurgien, chroniqueur, essayiste Laurent Alexandre\u2026 on est loin du compte&nbsp;! M\u00eame si on ne parle pas du cas d\u2019\u00e9cole de la Russie \u2013 suicides, alcoolisme aigu, guerre en Ukraine, effet Poutine&nbsp;? \u2013, de nombreux pays on connut des reculs r\u00e9cents de leur esp\u00e9rance de vie, y compris les USA avant m\u00eame Trump (drogues, suicides).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y compris les USA, patrie du pape du transhumanisme Ray Kurzweil, l\u2019homme qui prend \u2013 ou prenait, je ne sais pas s\u2019il continue \u2013 100 pilules par jour pour atteindre la singularit\u00e9, c\u2019est-\u00e0-dire le jour o\u00f9 le d\u00e9veloppement exponentiel des technologies lui permettrait de vivre \u00e9ternellement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il n\u2019y a plus gu\u00e8re que lui pour y croire, mais il pers\u00e9v\u00e8re&nbsp;: en 2005, il publiait <em>The Singularity Is Near<\/em>&nbsp;; en 2024, il r\u00e9cidivait avec <em>The Singularity Is Nearer<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais force est de reconna\u00eetre que le transhumanisme est pass\u00e9 de mode, tout comme le m\u00e9tavers&nbsp;: pourtant, Zuckerberg y croyait comme un fou quand en 2021, il d\u00e9cide de rebaptiser Facebook, Inc. en Meta&nbsp;! Mais le m\u00e9tavers&nbsp;ne fut qu\u2019un feu de paille, tout comme son anc\u00eatre Second Life \u2013 faut reconna\u00eetre que l&rsquo;interdiction des casinos en 2007 a marqu\u00e9 un coup d&rsquo;arr\u00eat brutal \u00e0 l&rsquo;\u00e2ge d&rsquo;or \u00e9conomique de l\u2019univers&nbsp;!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Transhumanisme, m\u00e9tavers, Second Life, marketing participatif, journalisme participatif \u2013 souvenez-vous avec nostalgie des premiers pas d\u2019Agoravox, avant sa d\u00e9rive vers l\u2019extr\u00eame-droite&nbsp;: un gros zest d\u2019utopie qui s\u2019en vient butter contre les r\u00e9alit\u00e9s&nbsp;! M\u00eame la blockchain s\u00e9duisait avant la mont\u00e9e en puissance des crypto-monnaies et les escroqueries qui peuvent y \u00eatre li\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis sa naissance, le Web a toujours g\u00e9n\u00e9r\u00e9 de superbes utopies qui au mieux s\u2019effondrent, et au pire\u2026 aboutissent \u00e0 des g\u00e9ants monopolistiques et capitalistiques&nbsp;: je me souviens des articles o\u00f9 T\u00e9l\u00e9rama \u00e9voquait avec une tendre fascination \u00ab&nbsp;l&rsquo;utopie de deux \u00e9tudiants de Stanford&nbsp;\u00bb et l\u2019ing\u00e9niosit\u00e9 du PageRank&nbsp;; aujourd\u2019hui le magazine titre plut\u00f4t&nbsp;: \u00ab&nbsp;Faut-il avoir peur de Google&nbsp;?&nbsp;\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab&nbsp;L&rsquo;homme qui vivra 1 000 ans est d\u00e9j\u00e0 n\u00e9&nbsp;\u00bb, claironnait il y a quelques ann\u00e9es le chirurgien, chroniqueur, essayiste Laurent Alexandre\u2026 on est loin du compte&nbsp;! M\u00eame si on ne parle pas du cas d\u2019\u00e9cole de la Russie \u2013 suicides, alcoolisme aigu, guerre en Ukraine,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[210],"tags":[327,617,693,284],"class_list":["post-27008","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cest-deja-demain","tag-google","tag-metavers","tag-second-life","tag-transhumanisme","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un zest d\u2019utopie et de nostalgie - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/un-zest-dutopie-et-de-nostalgie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un zest d\u2019utopie et de nostalgie - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"\u00ab&nbsp;L&rsquo;homme qui vivra 1 000 ans est d\u00e9j\u00e0 n\u00e9&nbsp;\u00bb, claironnait il y a quelques ann\u00e9es le chirurgien, chroniqueur, essayiste Laurent Alexandre\u2026 on est loin du compte&nbsp;! 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nous un dieu","author":"Marketing is Dead","date":"22 janvier 2016","format":false,"excerpt":"Ce n\u2019est pas la premi\u00e8re fois que j\u2019ouvre mes colonnes \u00e0 Georges Lewi (voir ici par exemple) \u00e0 l\u2019occasion de la sortie d\u2019un nouveau livre\u00a0: reconnaissons qu\u2019il est difficile de trouver plus prolixe, puisque son registre va des ouvrages marketing tr\u00e8s s\u00e9rieux \u00e0 la r\u00e9\u00e9criture de Flaubert ou de \u2026\u2026","rel":"","context":"Dans &quot;Interviews&quot;","block_context":{"text":"Interviews","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/01\/LEWI-Georges.jpg?fit=226%2C312&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26489,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/et-si-cetait-un-lapsus\/","url_meta":{"origin":27008,"position":1},"title":"Et si c\u2019\u00e9tait un lapsus ?","author":"FLaurent","date":"8 novembre 2021","format":"gallery","excerpt":"Geeks, politiques et autres sociologues, philosophes \u2026 \u2013 bref, toute la sph\u00e8re pensante mondiale \u2013 a \u00e9norm\u00e9ment glos\u00e9 sur le renaming de Facebook en Meta \u2026 Les psychanalystes \u2013 que je ne suis pas\u00a0; pourtant, c\u2019est un m\u00e9tier sympa et \u00e9conomique\u00a0: alors que nous payons parfois cher aller \u00e9couter des\u2026","rel":"","context":"Dans &quot;C\u2019est d\u00e9j\u00e0 demain&quot;","block_context":{"text":"C\u2019est d\u00e9j\u00e0 demain","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/cest-deja-demain\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/11\/08-Nikko-06-Taiyuin-byo-20.jpg?fit=816%2C768&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/11\/08-Nikko-06-Taiyuin-byo-20.jpg?fit=816%2C768&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/11\/08-Nikko-06-Taiyuin-byo-20.jpg?fit=816%2C768&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/11\/08-Nikko-06-Taiyuin-byo-20.jpg?fit=816%2C768&resize=700%2C400 2x"},"classes":[]},{"id":25155,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/dieu-et-les-robots\/","url_meta":{"origin":27008,"position":2},"title":"Dieu et les robots","author":"FLaurent","date":"6 octobre 2016","format":"gallery","excerpt":"Avec la transhumanisme cher \u00e0 Kurzweil, l\u2019homme se rapproche un poil \u2013 un tout petit poil \u2013 de Dieu, peu importe le nom qu\u2019on lui donne puisqu\u2019en r\u00e9alit\u00e9, il n\u2019existe pas vraiment\u00a0! Disons que sous ce label, je place une certaine id\u00e9e de la divinit\u00e9, celle des grandes religions monoth\u00e9istes\u2026","rel":"","context":"Dans &quot;Soci\u00e9t\u00e9&quot;","block_context":{"text":"Soci\u00e9t\u00e9","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/societe\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/10\/04-Taitung-11-Mus%C3%A9e-Pr%C3%A9histoire-Lucy.jpg?fit=448%2C299&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25477,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/pauvre-victor\/","url_meta":{"origin":27008,"position":3},"title":"Pauvre Victor","author":"FLaurent","date":"17 septembre 2017","format":"gallery","excerpt":"Victor a longtemps h\u00e9sit\u00e9\u00a0: lui, le Geek, il a interminablement tergivers\u00e9\u00a0avant de se lancer dans l\u2019aventure, se demandant si \u00e0 50 ans, il n\u2019\u00e9tait pas trop tard. S\u2019il allait supporter l\u2019implant, s\u2019habituer \u00e0 ce nouveau mode de vie, si \u2026 Et puis il y a deux ans, il a saut\u00e9\u2026","rel":"","context":"Dans &quot;C\u2019est d\u00e9j\u00e0 demain&quot;","block_context":{"text":"C\u2019est d\u00e9j\u00e0 demain","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/cest-deja-demain\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/08\/Frankenstein.jpg?fit=486%2C590&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25315,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/humain-assez-humain\/","url_meta":{"origin":27008,"position":4},"title":"Humain, pas assez ou trop humain\u00a0?","author":"FLaurent","date":"27 janvier 2017","format":"gallery","excerpt":"Les d\u00e9bats ont \u00e9t\u00e9 passionnants et passionn\u00e9s aux Sommets du Digital de La Clusaz sur la th\u00e9matique de l\u2019intelligence artificielle. Th\u00e8me\u00a0: AI et robotique vont d\u00e9truire 50% de nos jobs dans les ann\u00e9es \u00e0 venir, notamment dans le domaine m\u00e9dical\u00a0: mais Watson (du nom de l\u2019AI d\u2019IBM) saura-t-il montrer suffisamment\u2026","rel":"","context":"Dans &quot;C\u2019est d\u00e9j\u00e0 demain&quot;","block_context":{"text":"C\u2019est d\u00e9j\u00e0 demain","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/cest-deja-demain\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/01\/AI.jpg?fit=640%2C427&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/01\/AI.jpg?fit=640%2C427&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/01\/AI.jpg?fit=640%2C427&resize=525%2C300 1.5x"},"classes":[]},{"id":24769,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/human-psycho\/","url_meta":{"origin":27008,"position":5},"title":"Human Psycho","author":"Marketing is Dead","date":"3 septembre 2015","format":false,"excerpt":"Alexandre Rispal a particip\u00e9 \u00e0 l'ouvrage collectif des Mardis du Luxembourg : Rupture, vous avez disrupture ? Il r\u00e9cidive aujourd'hui avec Human Psycho.MarketingIsDead : Tu as contribu\u00e9 \u00e0 Rupture, vous avez Disrupture ? en\u00a0 traitant d'un sujet plut\u00f4t vaste : Une nouvelle direction pour l'Humanit\u00e9. Pourquoi ?Alexandre Rispal : Je\u2026","rel":"","context":"Dans &quot;Interviews&quot;","block_context":{"text":"Interviews","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/11\/2-Life.jpg?fit=490%2C394","_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/27008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=27008"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/27008\/revisions"}],"predecessor-version":[{"id":27010,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/27008\/revisions\/27010"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/27009"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=27008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=27008"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=27008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}