{"id":26995,"date":"2026-10-16T17:03:12","date_gmt":"2026-10-16T17:03:12","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26995"},"modified":"2026-10-16T17:03:16","modified_gmt":"2026-10-16T17:03:16","slug":"intelligence-artificielle-ou-intelligence-de-passionne","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/","title":{"rendered":"Intelligence artificielle ou intelligence de passionn\u00e9\u00a0?"},"content":{"rendered":"
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Vous connaissez sans doute (ou peut-\u00eatre pas) la \u00ab fan translation \u00bb, ou traduction b\u00e9n\u00e9vole d\u2019une \u0153uvre litt\u00e9raire par des passionn\u00e9s, sans l’accord de l’auteur ou de son \u00e9diteur.<\/p>\n\n\n\n

Prenez un des derniers ouvrages de James Ellroy : Les enchanteurs \u2013 je sais, le style d’Ellroy est plut\u00f4t particulier !<\/p>\n\n\n\n

Comparons le texte original :<\/p>\n\n\n\n

\u00ab We ran Code 3 to the Valley. Sheriff\u2019s black-and-whites blew past us. We two-car caravanned. I rode with Max and Red. Harry and Eddie took the pole slot.<\/em><\/p>\n\n\n\n

\u00ab We dumped Buzzy Stein with the DB guys at Highland Park station. Buzzy saw the drop show and finked a hostage pad in Encino. Gwen Perloff was stashed in a vacant bachelor crib off Woodman. The Fidel Castro dimwits hid her in a broom closet. Max called the lead Sheriff\u2019s IO. He ran the command out of the West Hollywood substation \u00bb.<\/em><\/p>\n\n\n\n

Le traduction \u00ab officielle \u00bb<\/em> :<\/p>\n\n\n\n

\u00ab On a fonc\u00e9 en mode code 3 jusque dans la Valley. Les voitures de patrouille du sh\u00e9rif nous ont doubl\u00e9s. On les a suivies en file indienne avec nos deux bagnoles. J\u2019\u00e9tais avec Max et Red. Harry et Eddie \u00e9taient en pole position.<\/em><\/p>\n\n\n\n

\u00ab On a laiss\u00e9 Buzzy Stein au Bureau des inspecteurs du commissariat de Highland Park. Buzzy a assist\u00e9 \u00e0 la chute et balanc\u00e9 une piaule \u00e0 otages \u00e0 Encino. Gwen Perloff \u00e9tait gard\u00e9e au chaud dans une gar\u00e7onni\u00e8re vide non loin de Woodman. Ces cr\u00e9tins de Fidel Castro la planquaient dans un placard \u00e0 balais. Max a appel\u00e9 le principal enqu\u00eateur du sh\u00e9rif. Il a g\u00e9r\u00e9 l\u2019op\u00e9ration depuis le poste de West Hollywood \u00bb.<\/em><\/p>\n\n\n\n

La fan translation \u2013 attention, accrochez-vous au si\u00e8ge :<\/p>\n\n\n\n

\u00ab Nous avons envoy\u00e9 le code 3 dans la vall\u00e9e. Les images en noir et blanc du sh\u00e9rif sont pass\u00e9es devant nous. Nous avons fait une caravane de deux voitures. J’ai roul\u00e9 avec Max et Red. Harry et Eddie prirent la place pour les poteaux.<\/em><\/p>\n\n\n\n

\u00ab Nous avons d\u00e9pos\u00e9 Buzzy Stein avec les gars de la DB \u00e0 la gare de Highland Park. Buzzy a vu le show et a trouv\u00e9 une zone d’otage \u00e0 Encino. Gwen Perloff \u00e9tait planqu\u00e9e dans un berceau vacant pr\u00e8s de Woodman. Les imb\u00e9ciles de Fidel Castro l’ont cach\u00e9e dans un placard \u00e0 balais. Max a appel\u00e9 l’OI du sh\u00e9rif en chef. Il dirigeait le poste de commande de la sous-station de West Hollywood \u00bb.<\/em><\/p>\n\n\n\n

Je ne sais pas si le passionn\u00e9 de service a utilis\u00e9 une IA, mais c\u2019est \u00e0 se tenir les c\u00f4tes !<\/p>\n\n\n\n

Pour le fun, j\u2019ai demand\u00e9 \u00e0 une IA \u2013 DeepL en l\u2019occurrence \u2013 sa traduction des m\u00eames lignes :<\/p>\n\n\n\n

\u00ab On a fil\u00e9 en alerte Code 3 vers la Vall\u00e9e. Les voitures de police du sh\u00e9rif nous ont d\u00e9pass\u00e9s \u00e0 toute vitesse. On a roul\u00e9 en convoi de deux voitures. J\u2019\u00e9tais avec Max et Red. Harry et Eddie \u00e9taient en t\u00eate.<\/em><\/p>\n\n\n\n

\u00ab On a d\u00e9pos\u00e9 Buzzy Stein avec les gars de la brigade criminelle au commissariat de Highland Park. Buzzy a vu le spectacle et a balanc\u00e9 l\u2019emplacement d\u2019un otage \u00e0 Encino. Gwen Perloff \u00e9tait cach\u00e9e dans un appartement de c\u00e9libataire inoccup\u00e9 pr\u00e8s de Woodman. Ces cr\u00e9tins de Fidel Castro l\u2019avaient cach\u00e9e dans un placard \u00e0 balais. Max a appel\u00e9 l\u2019officier de liaison du sh\u00e9rif. Il dirigeait les op\u00e9rations depuis le poste de police de West Hollywood \u00bb.<\/em><\/p>\n\n\n\n

Moralit\u00e9 : m\u00eame si le style de l\u2019IA est un peu plat, \u00e7a colle quand m\u00eame mieux au texte original.<\/p>\n\n\n\n

Fan translater : encore un job qui va dispara\u00eetre\u2026 mais bon, vu que c\u2019\u00e9tait totalement b\u00e9n\u00e9vole et ill\u00e9gal, on ne va pas pleurer !<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous connaissez sans doute (ou peut-\u00eatre pas) la \u00ab fan translation \u00bb, ou traduction b\u00e9n\u00e9vole d\u2019une \u0153uvre litt\u00e9raire par des passionn\u00e9s, sans l’accord de l’auteur ou de son \u00e9diteur. Prenez un des derniers ouvrages de James Ellroy : Les enchanteurs \u2013 je sais, le style d’Ellroy est…<\/p>\n","protected":false},"author":2,"featured_media":26996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[210],"tags":[399],"class_list":["post-26995","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cest-deja-demain","tag-ia","post_format-post-format-gallery"],"yoast_head":"\nIntelligence artificielle ou intelligence de passionn\u00e9\u00a0? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intelligence artificielle ou intelligence de passionn\u00e9\u00a0? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Vous connaissez sans doute (ou peut-\u00eatre pas) la \u00ab fan translation \u00bb, ou traduction b\u00e9n\u00e9vole d\u2019une \u0153uvre litt\u00e9raire par des passionn\u00e9s, sans l’accord de l’auteur ou de son \u00e9diteur. Prenez un des derniers ouvrages de James Ellroy : Les enchanteurs \u2013 je sais, le style d’Ellroy est...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-16T17:03:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-16T17:03:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/El.jpg?fit=640%2C449\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FLaurent\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/intelligence-artificielle-ou-intelligence-de-passionne\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/intelligence-artificielle-ou-intelligence-de-passionne\\\/\"},\"author\":{\"name\":\"FLaurent\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#\\\/schema\\\/person\\\/c833e7ddb1d68e0df001732301d4aeb0\"},\"headline\":\"Intelligence artificielle ou intelligence de passionn\u00e9\u00a0?\",\"datePublished\":\"2026-10-16T17:03:12+00:00\",\"dateModified\":\"2026-10-16T17:03:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/intelligence-artificielle-ou-intelligence-de-passionne\\\/\"},\"wordCount\":650,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/intelligence-artificielle-ou-intelligence-de-passionne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/El.jpg?fit=640%2C449\",\"keywords\":[\"IA\"],\"articleSection\":[\"C\u2019est d\u00e9j\u00e0 demain\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/intelligence-artificielle-ou-intelligence-de-passionne\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/intelligence-artificielle-ou-intelligence-de-passionne\\\/\",\"url\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/intelligence-artificielle-ou-intelligence-de-passionne\\\/\",\"name\":\"Intelligence artificielle ou intelligence de passionn\u00e9\u00a0? - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/intelligence-artificielle-ou-intelligence-de-passionne\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/intelligence-artificielle-ou-intelligence-de-passionne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/El.jpg?fit=640%2C449\",\"datePublished\":\"2026-10-16T17:03:12+00:00\",\"dateModified\":\"2026-10-16T17:03:16+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#\\\/schema\\\/person\\\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/intelligence-artificielle-ou-intelligence-de-passionne\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/intelligence-artificielle-ou-intelligence-de-passionne\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/intelligence-artificielle-ou-intelligence-de-passionne\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/El.jpg?fit=640%2C449\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/El.jpg?fit=640%2C449\",\"width\":640,\"height\":449},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/intelligence-artificielle-ou-intelligence-de-passionne\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Intelligence artificielle ou intelligence de passionn\u00e9\u00a0?\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#website\",\"url\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#\\\/schema\\\/person\\\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/administrateur\\\/flaurent\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Intelligence artificielle ou intelligence de passionn\u00e9\u00a0? - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/","og_locale":"fr_FR","og_type":"article","og_title":"Intelligence artificielle ou intelligence de passionn\u00e9\u00a0? - Marketing is Dead","og_description":"Vous connaissez sans doute (ou peut-\u00eatre pas) la \u00ab fan translation \u00bb, ou traduction b\u00e9n\u00e9vole d\u2019une \u0153uvre litt\u00e9raire par des passionn\u00e9s, sans l’accord de l’auteur ou de son \u00e9diteur. Prenez un des derniers ouvrages de James Ellroy : Les enchanteurs \u2013 je sais, le style d’Ellroy est...","og_url":"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/","og_site_name":"Marketing is Dead","article_published_time":"2026-10-16T17:03:12+00:00","article_modified_time":"2026-10-16T17:03:16+00:00","og_image":[{"width":640,"height":449,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/El.jpg?fit=640%2C449","type":"image\/jpeg"}],"author":"FLaurent","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/#article","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/"},"author":{"name":"FLaurent","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"headline":"Intelligence artificielle ou intelligence de passionn\u00e9\u00a0?","datePublished":"2026-10-16T17:03:12+00:00","dateModified":"2026-10-16T17:03:16+00:00","mainEntityOfPage":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/"},"wordCount":650,"commentCount":0,"image":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/El.jpg?fit=640%2C449","keywords":["IA"],"articleSection":["C\u2019est d\u00e9j\u00e0 demain"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/","url":"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/","name":"Intelligence artificielle ou intelligence de passionn\u00e9\u00a0? - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/#primaryimage"},"image":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/El.jpg?fit=640%2C449","datePublished":"2026-10-16T17:03:12+00:00","dateModified":"2026-10-16T17:03:16+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/#primaryimage","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/El.jpg?fit=640%2C449","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/El.jpg?fit=640%2C449","width":640,"height":449},{"@type":"BreadcrumbList","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-de-passionne\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"Intelligence artificielle ou intelligence de passionn\u00e9\u00a0?"}]},{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g","caption":"FLaurent"},"url":"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-71p","jetpack-related-posts":[{"id":25793,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/insights-vous-avez-dit-insights\/","url_meta":{"origin":26995,"position":0},"title":"Insights ? Vous avez dit Insights !\u00a0","author":"FLaurent","date":"8 octobre 2018","format":"gallery","excerpt":"En 2012, avec Alain Beauvieux, nous publions Les m\u00e9dias sociaux sans bla bla, l\u00e0 o\u00f9 se \u00ab\u00a0concentre la quintessence non seulement de l\u2019e.r\u00e9putation, mais aussi des attitudes, comportements, insights consommateurs, etc.\u00a0; c\u2019est l\u00e0 que les accros \u00e0 la s\u00e9rendipit\u00e9 effectueront leurs meilleurs d\u00e9couvertes\u00a0\u00bb. Si j\u2019\u00e9voque cet ouvrage, ce n\u2019est pas\u2026","rel":"","context":"Dans "Actualit\u00e9"","block_context":{"text":"Actualit\u00e9","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/actualite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/P1530575.jpg?fit=581%2C480&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/P1530575.jpg?fit=581%2C480&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/P1530575.jpg?fit=581%2C480&resize=525%2C300 1.5x"},"classes":[]},{"id":24810,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-cache-de-google-2\/","url_meta":{"origin":26995,"position":1},"title":"Le cache de Google","author":"Marketing is Dead","date":"29 ao\u00fbt 2009","format":false,"excerpt":"Pour les n\u00e9ophytes du Web en g\u00e9n\u00e9ral et du Web 2.0 en particulier, le cache de Google demeure un \"lieu\" non seulement virtuel mais mythique : on sait \"o\u00f9 \u00e7a se trouve\", mais pas vraiment \"\u00e0 quoi \u00e7a sert\" et encore moins \"qu'est-ce qu'on peut en faire\" ... \"Lorsque Google\u2026","rel":"","context":"Dans "Web 2.0"","block_context":{"text":"Web 2.0","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/web-2-0\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25405,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/aider-startups-a-realiser-leurs-premieres-ventes\/","url_meta":{"origin":26995,"position":2},"title":"Comment aider les startups \u00e0 r\u00e9aliser leurs premi\u00e8res ventes\u00a0?","author":"FLaurent","date":"8 juin 2017","format":"gallery","excerpt":"Rencontre avec Alain Beauvieux, cr\u00e9ateur de Premi\u00e8resVentes MarketingIsDead\u00a0: Tu lances Premi\u00e8resVentes, destin\u00e9 \u00e0 aider les startups parce que 90% d\u2019entre elles \u00e9chouent\u00a0: c\u2019est \u00e9norme\u00a0! Alain Beauvieux\u00a0: C\u2019est effectivement \u00e9norme\u00a0! Le chiffre, et d\u2019autres statistiques pas beaucoup plus r\u00e9confortantes, est publi\u00e9 par le site 1001startups. Il traduit l\u2019\u00e9norme difficult\u00e9 qu\u2019ont ces\u2026","rel":"","context":"Dans "Interviews 2.0"","block_context":{"text":"Interviews 2.0","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews-2-0\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Beauvieux.jpg?fit=1200%2C1128&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Beauvieux.jpg?fit=1200%2C1128&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Beauvieux.jpg?fit=1200%2C1128&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Beauvieux.jpg?fit=1200%2C1128&resize=700%2C400 2x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Beauvieux.jpg?fit=1200%2C1128&resize=1050%2C600 3x"},"classes":[]},{"id":24932,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/a-midi-vous-etes-mort\/","url_meta":{"origin":26995,"position":3},"title":"A midi, vous \u00eates mort","author":"Marketing is Dead","date":"29 janvier 2016","format":"gallery","excerpt":"Difficile au dernier CES de Las Vegas de ne pas chopper plein de puces\u00a0: l\u2019Internet des Objets \u2013 prononcez \u00ab\u00a0A\u00ef O Ti\u00a0\u00bb\u00a0; en France, on parle plut\u00f4t d\u2019objets connect\u00e9s \u2013 \u00e9tait partout. La d\u00e9nomination Internet des Objets me semble plus parlante\u00a0: le r\u00e9seau actuel permet aux humains d\u2019\u00e9changer entre eux,\u2026","rel":"","context":"Dans "Un peu de bon sens"","block_context":{"text":"Un peu de bon sens","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/un-peu-de-bon-sens\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/01\/iot-1.jpg?fit=500%2C378&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24722,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/insight-vous-avez-dit-insight-2\/","url_meta":{"origin":26995,"position":4},"title":"Insight, vous avez dit Insight ?","author":"Marketing is Dead","date":"19 mai 2008","format":false,"excerpt":"Si la chasse aux insights ne constitue pas \u2013 encore\u00a0? \u2013 une discipline olympique, elle n\u2019en reste pas moins une des activit\u00e9s favorites des professionnels du marketing\u00a0: j\u2019ai donc voulu savoir ce qu\u2019il s\u2019en disait au sein de la blogosph\u00e8re professionnelle. Mais avant, un petit d\u00e9tour par les blogs de\u2026","rel":"","context":"Dans "Consumer Insight"","block_context":{"text":"Consumer Insight","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/consumer-insight\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26076,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-amplifiee-par-la-technologie\/","url_meta":{"origin":26995,"position":5},"title":"Intelligence artificielle ou intelligence amplifi\u00e9e par la technologie ?","author":"FLaurent","date":"5 d\u00e9cembre 2019","format":"gallery","excerpt":"Fran\u00e7ois et Chantal Cazals viennent de publier\u00a0: Intelligence artificielle, l\u2019intelligence amplifi\u00e9e par la technologie ; rencontre avec Fran\u00e7ois Cazals. MarketingIsDead\u00a0: Entre fantasmes et r\u00e9alit\u00e9, en deux mots, o\u00f9 en est-on vraiment avec l\u2019intelligence artificielle aujourd\u2019hui ? Fran\u00e7ois Cazals\u00a0: Il y a une v\u00e9ritable ambigu\u00eft\u00e9 s\u00e9mantique qui g\u00e9n\u00e8re ces fantasmes :\u2026","rel":"","context":"Dans "Interviews"","block_context":{"text":"Interviews","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/fran%C3%A7ois.jpg?fit=1200%2C1200&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/fran%C3%A7ois.jpg?fit=1200%2C1200&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/fran%C3%A7ois.jpg?fit=1200%2C1200&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/fran%C3%A7ois.jpg?fit=1200%2C1200&resize=700%2C400 2x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/fran%C3%A7ois.jpg?fit=1200%2C1200&resize=1050%2C600 3x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/El.jpg?fit=640%2C449","_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26995"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26995\/revisions"}],"predecessor-version":[{"id":26997,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26995\/revisions\/26997"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26996"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26995"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}