{"id":26988,"date":"2026-10-12T08:15:07","date_gmt":"2026-10-12T08:15:07","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26988"},"modified":"2026-10-12T08:15:10","modified_gmt":"2026-10-12T08:15:10","slug":"laisser-la-porte-ouverte-aux-escrocs","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/","title":{"rendered":"Laisser la porte ouverte aux escrocs"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Arnaque.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"1000\" data-attachment-id=\"26989\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/arnaque-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Arnaque.jpg?fit=692%2C1000\" data-orig-size=\"692,1000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Arnaque\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Arnaque.jpg?fit=692%2C1000\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Arnaque.jpg?resize=692%2C1000\" alt=\"\" class=\"wp-image-26989\" style=\"width:188px;height:auto\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Arnaque.jpg?w=692 692w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Arnaque.jpg?resize=208%2C300 208w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Je re\u00e7ois sur mon mail pro un spam me proposant de valoriser mes exc\u00e9dents de tr\u00e9sorerie \u00e9manant d\u2019une certaine Manon Muller <em>\u00ab&nbsp;Sales Representative | DLH Conseil&nbsp;\u00bb<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las de tous ces affam\u00e9s qui bombardent les adresses r\u00e9cup\u00e9r\u00e9es sur LinkedIn de propositions les plus vantardes, vous proposant de faire fortune gr\u00e2ce \u00e0 leur savoir-faire unique, je lui r\u00e9ponds que son mail va me donner pr\u00e9texte \u00e0 un papier sur mon blog pour d\u00e9noncer le d\u00e9marchage aussi intempestif qu\u2019inefficace\u2026 d\u2019autant qu\u2019elle ne semble m\u00eame pas savoir \u00e0 qui elle s\u2019adresse&nbsp;: <em>\u00ab&nbsp;Si ce n&rsquo;est pas vous, pourriez-vous m&rsquo;orienter vers la bonne personne&nbsp;?&nbsp;\u00bb<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je checke sur <a href=\"https:\/\/www.linkedin.com\/company\/dlh-conseil\/\">LinkedIn<\/a> la page de sa soci\u00e9t\u00e9\u00a0: <em>\u00ab\u00a0coach en patrimoine, financement &amp; assurance\u00a0\u00bb<\/em>, \u00e7a correspond\u00a0: je vais pouvoir me fendre d\u2019un petit post narquois sur ces d\u00e9marcheurs qui ne savent m\u00eame pas \u00e0 qui ils s\u2019adressent\u00a0!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le site tr\u00e8s classique (qui ne r\u00e9pond plus aujourd\u2019hui) met en avant les multiples conseillers financiers de l\u2019entreprise\u2026 mais pas de Manon Muller.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un petit coup d\u2019\u0153il sur un site d\u2019informations l\u00e9gales m\u2019apprend que l\u2019entreprise, au r\u00e9sultat net n\u00e9gatif, est en <em>\u00ab&nbsp;dissolution anticip\u00e9e [\u2026] \u00e0 compter du 31 juillet 2026&nbsp;\u00bb<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fermer son entreprise sans fermer sa page LinkedIn quand on d\u00e9marche des professionnels pour leur vendre des services financiers, c\u2019est la porte ouverte aux anarques&nbsp;: la susnomm\u00e9e Manon Muller \u2013 qui n\u2019existe \u00e9videmment pas \u2013 peut profiter d\u2019un super cr\u00e9neau pour profiter de la na\u00efvet\u00e9 d\u2019entrepreneurs aux tr\u00e9soreries exc\u00e9dentaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je re\u00e7ois sur mon mail pro un spam me proposant de valoriser mes exc\u00e9dents de tr\u00e9sorerie \u00e9manant d\u2019une certaine Manon Muller \u00ab&nbsp;Sales Representative | DLH Conseil&nbsp;\u00bb. Las de tous ces affam\u00e9s qui bombardent les adresses r\u00e9cup\u00e9r\u00e9es sur LinkedIn de propositions les plus vantardes, vous proposant&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[154],"tags":[297],"class_list":["post-26988","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-coups-de-gueule","tag-arnaque","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laisser la porte ouverte aux escrocs - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laisser la porte ouverte aux escrocs - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Je re\u00e7ois sur mon mail pro un spam me proposant de valoriser mes exc\u00e9dents de tr\u00e9sorerie \u00e9manant d\u2019une certaine Manon Muller \u00ab&nbsp;Sales Representative | DLH Conseil&nbsp;\u00bb. Las de tous ces affam\u00e9s qui bombardent les adresses r\u00e9cup\u00e9r\u00e9es sur LinkedIn de propositions les plus vantardes, vous proposant...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-12T08:15:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T08:15:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Arnaque.jpg?fit=692%2C1000\" \/>\n\t<meta property=\"og:image:width\" content=\"692\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FLaurent\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/laisser-la-porte-ouverte-aux-escrocs\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/laisser-la-porte-ouverte-aux-escrocs\\\/\"},\"author\":{\"name\":\"FLaurent\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#\\\/schema\\\/person\\\/c833e7ddb1d68e0df001732301d4aeb0\"},\"headline\":\"Laisser la porte ouverte aux escrocs\",\"datePublished\":\"2026-10-12T08:15:07+00:00\",\"dateModified\":\"2026-10-12T08:15:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/laisser-la-porte-ouverte-aux-escrocs\\\/\"},\"wordCount\":284,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/laisser-la-porte-ouverte-aux-escrocs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/Arnaque.jpg?fit=692%2C1000\",\"keywords\":[\"arnaque\"],\"articleSection\":[\"Coups de gueule\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/laisser-la-porte-ouverte-aux-escrocs\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/laisser-la-porte-ouverte-aux-escrocs\\\/\",\"url\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/laisser-la-porte-ouverte-aux-escrocs\\\/\",\"name\":\"Laisser la porte ouverte aux escrocs - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/laisser-la-porte-ouverte-aux-escrocs\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/laisser-la-porte-ouverte-aux-escrocs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/Arnaque.jpg?fit=692%2C1000\",\"datePublished\":\"2026-10-12T08:15:07+00:00\",\"dateModified\":\"2026-10-12T08:15:10+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#\\\/schema\\\/person\\\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/laisser-la-porte-ouverte-aux-escrocs\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/laisser-la-porte-ouverte-aux-escrocs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/laisser-la-porte-ouverte-aux-escrocs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/Arnaque.jpg?fit=692%2C1000\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/Arnaque.jpg?fit=692%2C1000\",\"width\":692,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/laisser-la-porte-ouverte-aux-escrocs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Laisser la porte ouverte aux escrocs\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#website\",\"url\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#\\\/schema\\\/person\\\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/administrateur\\\/flaurent\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Laisser la porte ouverte aux escrocs - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/","og_locale":"fr_FR","og_type":"article","og_title":"Laisser la porte ouverte aux escrocs - Marketing is Dead","og_description":"Je re\u00e7ois sur mon mail pro un spam me proposant de valoriser mes exc\u00e9dents de tr\u00e9sorerie \u00e9manant d\u2019une certaine Manon Muller \u00ab&nbsp;Sales Representative | DLH Conseil&nbsp;\u00bb. Las de tous ces affam\u00e9s qui bombardent les adresses r\u00e9cup\u00e9r\u00e9es sur LinkedIn de propositions les plus vantardes, vous proposant...","og_url":"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/","og_site_name":"Marketing is Dead","article_published_time":"2026-10-12T08:15:07+00:00","article_modified_time":"2026-10-12T08:15:10+00:00","og_image":[{"width":692,"height":1000,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Arnaque.jpg?fit=692%2C1000","type":"image\/jpeg"}],"author":"FLaurent","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/#article","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/"},"author":{"name":"FLaurent","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"headline":"Laisser la porte ouverte aux escrocs","datePublished":"2026-10-12T08:15:07+00:00","dateModified":"2026-10-12T08:15:10+00:00","mainEntityOfPage":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/"},"wordCount":284,"commentCount":0,"image":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Arnaque.jpg?fit=692%2C1000","keywords":["arnaque"],"articleSection":["Coups de gueule"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/","url":"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/","name":"Laisser la porte ouverte aux escrocs - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/#primaryimage"},"image":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Arnaque.jpg?fit=692%2C1000","datePublished":"2026-10-12T08:15:07+00:00","dateModified":"2026-10-12T08:15:10+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/#primaryimage","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Arnaque.jpg?fit=692%2C1000","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Arnaque.jpg?fit=692%2C1000","width":692,"height":1000},{"@type":"BreadcrumbList","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/laisser-la-porte-ouverte-aux-escrocs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"Laisser la porte ouverte aux escrocs"}]},{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g","caption":"FLaurent"},"url":"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-71i","jetpack-related-posts":[{"id":26907,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/darty-le-contrat-de-defiance\/","url_meta":{"origin":26988,"position":0},"title":"Darty, le contrat de d\u00e9fiance","author":"FLaurent","date":"18 f\u00e9vrier 2026","format":"gallery","excerpt":"Skeptical businessman looking over his glasses with a wary eye J\u2019ach\u00e8te une cafeti\u00e8re sur le site de Darty, retrait en magasin \u00e0 Nation. D\u00e9j\u00e0, il faut faire la queue \u00e0 la caisse, il n\u2019y a plus de point de retrait sp\u00e9cifique pour les achats en ligne. Et quand, apr\u00e8s avoir\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","block_context":{"text":"Coups de gueule","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/coups-de-gueule\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/defiance.jpg?fit=500%2C500&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25958,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/sncf-payer-pour-se-faire-insulter\/","url_meta":{"origin":26988,"position":1},"title":"SNCF : payer pour se faire insulter !","author":"FLaurent","date":"25 avril 2019","format":"gallery","excerpt":"Mardi 16 avril, 14 heures 45, gare Stade de France Saint-Denis, je sors du RER D\u00a0: devant les portillons, une belle brochette de contr\u00f4leurs SNCF. Je veux bien pr\u00e9senter mon titre de transport \u2013 ma Carte Navigo \u2013 et le poser sur le terminal mobile, mais par hygi\u00e8ne, pas le\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","block_context":{"text":"Actualit\u00e9","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/actualite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/04\/Male_mallard_standing.jpg?fit=545%2C480&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/04\/Male_mallard_standing.jpg?fit=545%2C480&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/04\/Male_mallard_standing.jpg?fit=545%2C480&resize=525%2C300 1.5x"},"classes":[]},{"id":25381,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/rencontre-instagrameuse-mode-lifestyle-voyage\/","url_meta":{"origin":26988,"position":2},"title":"Rencontre avec une Instagrameuse Mode, Lifestyle et Voyage\u00a0","author":"FLaurent","date":"5 avril 2017","format":false,"excerpt":"Lors du Salon e-marketing, le Club Exp\u00e9rience Digitale de l\u2019Adetem organise le mardi 18 avril \u00e0 16 heures 30 une conf\u00e9rence sur les Relations entre les marques et les influenceurs\u00a0; pour s\u2019inscrire, c\u2019est ici. En avant-premi\u00e8re, rencontre avec Camille Viovy, \u00ab\u00a0Instagrameuse Mode, Lifestyle et Voyage\u00a0\u00bb, que l\u2019on peut retrouver sur\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","block_context":{"text":"Actualit\u00e9","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/actualite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/04\/Camille-Viovy.png?fit=564%2C317&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/04\/Camille-Viovy.png?fit=564%2C317&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/04\/Camille-Viovy.png?fit=564%2C317&resize=525%2C300 1.5x"},"classes":[]},{"id":25354,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/palme-mepris-attribuee-a\/","url_meta":{"origin":26988,"position":3},"title":"La palme du m\u00e9pris attribu\u00e9e \u00e0 &#8230;","author":"FLaurent","date":"15 mars 2017","format":"gallery","excerpt":"Dans mon post du 9 mars, je me suis montr\u00e9 m\u00e9disant vis-\u00e0-vis du Service Relation Client\u00e8le de La Plagne : ils n\u2019ont mis que 3 semaines \u00e0 r\u00e9pondre \u00e0 mon second mail \u2026 Sans doute mon post, rapidement pouss\u00e9 sur les m\u00e9dias sociaux, a-t-il acc\u00e9l\u00e9r\u00e9 le mouvement. Par contre la\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","block_context":{"text":"Coups de gueule","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/coups-de-gueule\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/03\/Ski.jpg?fit=640%2C480&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/03\/Ski.jpg?fit=640%2C480&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/03\/Ski.jpg?fit=640%2C480&resize=525%2C300 1.5x"},"classes":[]},{"id":25496,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/place-cmo-lentreprise\/","url_meta":{"origin":26988,"position":4},"title":"La place du CMO dans l\u2019entreprise","author":"FLaurent","date":"22 septembre 2017","format":"gallery","excerpt":"Lors de la r\u00e9daction des Grands principes du marketing de l'assurance, Marie Huyghues-Beaufond, Christian Parmentier et Alexandre Rispal ont sollicit\u00e9 mon avis, que je reporte ici\u00a0; pour les 400 autres pages auxquelles je n\u2019ai pas contribu\u00e9, vous pouvez acheter l\u2019ouvrage. La place du marketing dans les entreprises est actuellement extr\u00eamement\u2026","rel":"","context":"Dans &quot;Livres&quot;","block_context":{"text":"Livres","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/livres\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/09\/Marketing-de-lassurance.jpg?fit=1200%2C1058&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/09\/Marketing-de-lassurance.jpg?fit=1200%2C1058&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/09\/Marketing-de-lassurance.jpg?fit=1200%2C1058&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/09\/Marketing-de-lassurance.jpg?fit=1200%2C1058&resize=700%2C400 2x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/09\/Marketing-de-lassurance.jpg?fit=1200%2C1058&resize=1050%2C600 3x"},"classes":[]},{"id":25695,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-dinfluence-relations-publics-amis-ennemis\/","url_meta":{"origin":26988,"position":5},"title":"Marketing d&rsquo;influence et Relations Publics, amis ou ennemis ?","author":"FLaurent","date":"1 avril 2018","format":"gallery","excerpt":"Telle est la th\u00e9matique sur laquelle L\u2019Argus de la Presse a demand\u00e9 \u00e0 25 experts de r\u00e9fl\u00e9chir\u00a0pour un livre blanc\u00a0; voici ma contribution, les autres \u00e9tant t\u00e9l\u00e9chargeables ici\u00a0 Rien ne sert d\u2019opposer Marketing d'influence et Relations publics, ce sont deux disciplines compl\u00e9mentaires \u00e0 usage du marketing et de la communication,\u2026","rel":"","context":"Dans &quot;Livres&quot;","block_context":{"text":"Livres","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/livres\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/04\/20180324_171347-1.jpg?fit=450%2C606&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Arnaque.jpg?fit=692%2C1000","_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26988"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26988\/revisions"}],"predecessor-version":[{"id":26990,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26988\/revisions\/26990"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26989"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26988"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}