Fr\u00e9d\u00e9ric Canevet :<\/strong> C’est une tr\u00e8s bonne question, et c’est une question que nous nous sommes nous-m\u00eames pos\u00e9e lorsque nous avons commenc\u00e9 \u00e0 \u00e9crire ce livre avec Jean-Paul.<\/p>\n\n\n\nNous nous sommes dit : finalement, avec l’intelligence artificielle, tout existe d\u00e9j\u00e0. Il suffit de poser une question \u00e0 ChatGPT ou \u00e0 une autre IA pour obtenir une explication, une m\u00e9thode ou un plan d’action.<\/p>\n\n\n\n
Et, d’une certaine mani\u00e8re, c’est vrai.<\/p>\n\n\n\n
L’intelligence artificielle donne aujourd’hui acc\u00e8s \u00e0 une quantit\u00e9 consid\u00e9rable de connaissances. Si l’on veut comprendre un sujet, d\u00e9couvrir une m\u00e9thode ou obtenir des conseils, il n’est plus n\u00e9cessaire d’acheter un livre encyclop\u00e9dique de 400 pages.<\/p>\n\n\n\n
La connaissance est devenue accessible partout et imm\u00e9diatement.<\/p>\n\n\n\n
Mais c’est justement l\u00e0 que se situe le probl\u00e8me.<\/p>\n\n\n\n
Avoir acc\u00e8s \u00e0 la connaissance ne signifie pas forc\u00e9ment savoir quoi en faire.<\/p>\n\n\n\n
L’IA peut proposer des dizaines de plans d’action, de conseils ou d’id\u00e9es. Mais ces r\u00e9ponses restent parfois g\u00e9n\u00e9riques. Elles peuvent aussi \u00eatre trop complexes, trop ambitieuses ou insuffisamment adapt\u00e9es \u00e0 la situation r\u00e9elle de la personne qui pose la question.<\/p>\n\n\n\n
Surtout, l’IA ne r\u00e9sout pas automatiquement le probl\u00e8me du passage \u00e0 l’action.<\/p>\n\n\n\n
Et c’est pr\u00e9cis\u00e9ment l\u00e0 que notre livre trouve son int\u00e9r\u00eat.<\/p>\n\n\n\n
Aujourd’hui, le probl\u00e8me n’est plus forc\u00e9ment de trouver de l’information. Le probl\u00e8me, c’est de choisir parmi toutes les possibilit\u00e9s.<\/p>\n\n\n\n
Il y a trop de m\u00e9thodes.<\/p>\n\n\n\n
Trop de conseils.<\/p>\n\n\n\n
Trop d’opportunit\u00e9s.<\/p>\n\n\n\n
Et, paradoxalement, avoir trop de possibilit\u00e9s peut conduire \u00e0 ne rien faire.<\/p>\n\n\n\n
On peut passer des heures \u00e0 demander \u00e0 une IA quelle strat\u00e9gie utiliser, quelle action lancer ou quel outil choisir, et se retrouver \u00e0 la fin avec encore plus de choses \u00e0 faire qu’au d\u00e9part.<\/p>\n\n\n\n
C’est une forme de paralysie par l’abondance.<\/p>\n\n\n\n
Notre objectif n’est donc pas de proposer un livre encyclop\u00e9dique qui expliquerait tout sur tous les sujets.<\/p>\n\n\n\n
Notre objectif est beaucoup plus simple : aider les lecteurs \u00e0 savoir quoi faire, dans quel ordre et \u00e0 quel moment, puis les accompagner pour qu’ils passent r\u00e9ellement \u00e0 l’action.<\/p>\n\n\n\n
C’est tout le principe de la m\u00e9thode 90-30.<\/p>\n\n\n\n
Pendant 90 jours, le lecteur avance progressivement, avec une action concr\u00e8te \u00e0 r\u00e9aliser chaque jour.<\/p>\n\n\n\n
Il ne se retrouve pas face \u00e0 une liste interminable de possibilit\u00e9s.<\/p>\n\n\n\n
Il est guid\u00e9 pas \u00e0 pas.<\/p>\n\n\n\n
Pour chaque action, il dispose d’une m\u00e9thode, d’explications, d’exemples, d’erreurs \u00e0 \u00e9viter et d’un plan d’action concret.<\/p>\n\n\n\n
Nous avons \u00e9galement ajout\u00e9 des histoires et des exemples inspirants.<\/p>\n\n\n\n
Car la motivation ne vient pas uniquement d’une liste de bonnes pratiques. Il est souvent beaucoup plus facile de passer \u00e0 l’action lorsqu’on voit comment d’autres personnes ou entreprises ont appliqu\u00e9 une id\u00e9e et obtenu des r\u00e9sultats.<\/p>\n\n\n\n
C’est aussi pour cela que nous avons pr\u00e9vu des podcasts et des ressources compl\u00e9mentaires dans l’espace lecteur.<\/p>\n\n\n\n
L’objectif est d’aider le lecteur \u00e0 maintenir sa motivation pendant toute la dur\u00e9e du programme.<\/p>\n\n\n\n
Mais cela ne signifie absolument pas que nous opposons le livre et l’intelligence artificielle.<\/p>\n\n\n\n
Au contraire.<\/p>\n\n\n\n
Pour nous, les deux sont compl\u00e9mentaires.<\/p>\n\n\n\n
Le livre donne la m\u00e9thode, la logique et le chemin \u00e0 suivre.<\/p>\n\n\n\n
L’intelligence artificielle permet ensuite d’acc\u00e9l\u00e9rer et de personnaliser la mise en \u0153uvre.<\/p>\n\n\n\n
Par exemple, il y a encore quelques ann\u00e9es, pour apprendre le copywriting, comprendre certains m\u00e9canismes des neurosciences ou analyser une landing page, il aurait fallu lire un livre complet ou faire appel \u00e0 un expert.<\/p>\n\n\n\n
Aujourd’hui, l’IA permet d’aller beaucoup plus vite.<\/p>\n\n\n\n
Gr\u00e2ce aux prompts que nous proposons, le lecteur peut utiliser l’intelligence artificielle pour adapter une m\u00e9thode de copywriting \u00e0 ses produits, am\u00e9liorer une landing page ou approfondir un sujet\u2026<\/p>\n\n\n\n
Mais les prompts ne suffisent pas \u00e0 eux seuls.<\/p>\n\n\n\n
C’est un point important.<\/p>\n\n\n\n
Un prompt peut donner une r\u00e9ponse. Il ne vous indique pas forc\u00e9ment si c’est la bonne priorit\u00e9, si c’est le bon moment pour appliquer cette m\u00e9thode ou si cette action est r\u00e9ellement pertinente dans votre situation.<\/p>\n\n\n\n
C’est pour cela que nous avons con\u00e7u le livre comme un \u201ccoaching\u201d de 90 jours.<\/p>\n\n\n\n
Au d\u00e9part, nous avons d’ailleurs eu un moment de doute avec Jean-Paul.<\/p>\n\n\n\n
Nous nous demandions : \u00ab Est-ce que cela a encore du sens d’\u00e9crire un livre alors que l’IA peut d\u00e9j\u00e0 r\u00e9pondre \u00e0 presque toutes les questions ? \u00bb<\/em><\/p>\n\n\n\nEt puis nous avons r\u00e9alis\u00e9 que l’acc\u00e8s \u00e0 la connaissance n’\u00e9tait pas le v\u00e9ritable probl\u00e8me.<\/p>\n\n\n\n
Le probl\u00e8me est de savoir ce qu’il faut appliquer.<\/p>\n\n\n\n
Quand il faut l’appliquer.<\/p>\n\n\n\n
Dans quel ordre.<\/p>\n\n\n\n
Et, surtout, de r\u00e9ussir \u00e0 continuer suffisamment longtemps pour obtenir des r\u00e9sultats.<\/p>\n\n\n\n
C’est l\u00e0 que la motivation et l’accompagnement deviennent essentiels.<\/p>\n\n\n\n
\u00c0 mon avis, les livres doivent donc \u00e9voluer.<\/p>\n\n\n\n
Nous avons probablement moins besoin de livres encyclop\u00e9diques qui accumulent les connaissances, parce qu’une grande partie de ces connaissances est d\u00e9sormais accessible instantan\u00e9ment.<\/p>\n\n\n\n
En revanche, nous avons besoin de livres qui donnent une direction, simplifient les choix, proposent un chemin concret et aident r\u00e9ellement les lecteurs \u00e0 obtenir des r\u00e9sultats.<\/p>\n\n\n\n
C’est exactement ce que nous avons voulu faire avec ce livre.<\/p>\n\n\n\n
L’intelligence artificielle apporte la puissance et l’acc\u00e8s \u00e0 la connaissance.<\/p>\n\n\n\n
Le livre apporte le cadre, la m\u00e9thode, les priorit\u00e9s, les exemples et la motivation.<\/p>\n\n\n\n
Et c’est finalement cette compl\u00e9mentarit\u00e9 qui permet le plus facilement de passer de la connaissance \u00e0 l’action, puis de l’action aux r\u00e9sultats.<\/p>\n","protected":false},"excerpt":{"rendered":"
Suite et fin de l\u2019interview de Fr\u00e9d\u00e9ric Canevet, coauteur de Business Express. Question : Question pi\u00e8ge ultime : avec l\u2019arriv\u00e9e de l\u2019IA, on a encore besoin de s\u2019emb\u00eater de tout cela ? Fr\u00e9d\u00e9ric Canevet : C’est une tr\u00e8s bonne question, et c’est une question que nous nous sommes…<\/p>\n","protected":false},"author":2,"featured_media":26986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[149],"tags":[671],"class_list":["post-26985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-frederic-canevet"],"yoast_head":"\n
L\u2019IA ne r\u00e9sout pas automatiquement le probl\u00e8me du passage \u00e0 l'action - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019IA ne r\u00e9sout pas automatiquement le probl\u00e8me du passage \u00e0 l'action - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Suite et fin de l\u2019interview de Fr\u00e9d\u00e9ric Canevet, coauteur de Business Express. Question : Question pi\u00e8ge ultime : avec l\u2019arriv\u00e9e de l\u2019IA, on a encore besoin de s\u2019emb\u00eater de tout cela ? Fr\u00e9d\u00e9ric Canevet : C’est une tr\u00e8s bonne question, et c’est une question que nous nous sommes...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-05T07:08:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T07:15:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Robot_Intelligence_Artificielle_589881740_Keystone_RS.jpg?fit=800%2C600\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FLaurent\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\\\/\"},\"author\":{\"name\":\"FLaurent\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#\\\/schema\\\/person\\\/c833e7ddb1d68e0df001732301d4aeb0\"},\"headline\":\"L\u2019IA ne r\u00e9sout pas automatiquement le probl\u00e8me du passage \u00e0 l’action\",\"datePublished\":\"2026-10-05T07:08:44+00:00\",\"dateModified\":\"2026-10-05T07:15:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\\\/\"},\"wordCount\":951,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/Robot_Intelligence_Artificielle_589881740_Keystone_RS.jpg?fit=800%2C600\",\"keywords\":[\"Fr\u00e9d\u00e9ric Canevet\"],\"articleSection\":[\"Interviews\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\\\/\",\"url\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\\\/\",\"name\":\"L\u2019IA ne r\u00e9sout pas automatiquement le probl\u00e8me du passage \u00e0 l'action - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/Robot_Intelligence_Artificielle_589881740_Keystone_RS.jpg?fit=800%2C600\",\"datePublished\":\"2026-10-05T07:08:44+00:00\",\"dateModified\":\"2026-10-05T07:15:32+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#\\\/schema\\\/person\\\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/Robot_Intelligence_Artificielle_589881740_Keystone_RS.jpg?fit=800%2C600\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/10\\\/Robot_Intelligence_Artificielle_589881740_Keystone_RS.jpg?fit=800%2C600\",\"width\":800,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019IA ne r\u00e9sout pas automatiquement le probl\u00e8me du passage \u00e0 l’action\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#website\",\"url\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#\\\/schema\\\/person\\\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/administrateur\\\/flaurent\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019IA ne r\u00e9sout pas automatiquement le probl\u00e8me du passage \u00e0 l'action - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/","og_locale":"fr_FR","og_type":"article","og_title":"L\u2019IA ne r\u00e9sout pas automatiquement le probl\u00e8me du passage \u00e0 l'action - Marketing is Dead","og_description":"Suite et fin de l\u2019interview de Fr\u00e9d\u00e9ric Canevet, coauteur de Business Express. Question : Question pi\u00e8ge ultime : avec l\u2019arriv\u00e9e de l\u2019IA, on a encore besoin de s\u2019emb\u00eater de tout cela ? Fr\u00e9d\u00e9ric Canevet : C’est une tr\u00e8s bonne question, et c’est une question que nous nous sommes...","og_url":"http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/","og_site_name":"Marketing is Dead","article_published_time":"2026-10-05T07:08:44+00:00","article_modified_time":"2026-10-05T07:15:32+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Robot_Intelligence_Artificielle_589881740_Keystone_RS.jpg?fit=800%2C600","type":"image\/jpeg"}],"author":"FLaurent","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/#article","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/"},"author":{"name":"FLaurent","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"headline":"L\u2019IA ne r\u00e9sout pas automatiquement le probl\u00e8me du passage \u00e0 l’action","datePublished":"2026-10-05T07:08:44+00:00","dateModified":"2026-10-05T07:15:32+00:00","mainEntityOfPage":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/"},"wordCount":951,"commentCount":0,"image":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Robot_Intelligence_Artificielle_589881740_Keystone_RS.jpg?fit=800%2C600","keywords":["Fr\u00e9d\u00e9ric Canevet"],"articleSection":["Interviews"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/","url":"http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/","name":"L\u2019IA ne r\u00e9sout pas automatiquement le probl\u00e8me du passage \u00e0 l'action - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/#primaryimage"},"image":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Robot_Intelligence_Artificielle_589881740_Keystone_RS.jpg?fit=800%2C600","datePublished":"2026-10-05T07:08:44+00:00","dateModified":"2026-10-05T07:15:32+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/#primaryimage","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Robot_Intelligence_Artificielle_589881740_Keystone_RS.jpg?fit=800%2C600","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Robot_Intelligence_Artificielle_589881740_Keystone_RS.jpg?fit=800%2C600","width":800,"height":600},{"@type":"BreadcrumbList","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lia-ne-resout-pas-automatiquement-le-probleme-du-passage-a-laction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"L\u2019IA ne r\u00e9sout pas automatiquement le probl\u00e8me du passage \u00e0 l’action"}]},{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g","caption":"FLaurent"},"url":"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-71f","jetpack-related-posts":[{"id":26969,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/interview-de-frederic-canevet-coauteur-de-business-express-suite-2\/","url_meta":{"origin":26985,"position":0},"title":"Interview de Fr\u00e9d\u00e9ric Canevet, coauteur de Business Express (suite)","author":"FLaurent","date":"28 septembre 2026","format":"gallery","excerpt":"Question : Donc, pour r\u00e9ussir, il faut appliquer \"la m\u00e9thode 90\/30\u00a0: une action concr\u00e8te \u00e0 mettre en place en 30 minutes pendant 90 jours\"\u00a0: tu peux nous en dire un peu plus\u00a0? Fr\u00e9d\u00e9ric Canevet\u00a0: La m\u00e9thode 90-30 part d'un constat tr\u00e8s simple : aujourd'hui, tout le monde veut des r\u00e9sultats\u2026","rel":"","context":"Dans "Interviews"","block_context":{"text":"Interviews","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/19842674.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26955,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/interview-de-frederic-canevet-coauteur-de-business-express\/","url_meta":{"origin":26985,"position":1},"title":"Interview de Fr\u00e9d\u00e9ric Canevet, coauteur de Business Express","author":"FLaurent","date":"14 septembre 2026","format":"gallery","excerpt":"Fr\u00e9d\u00e9ric Canevet est l\u2019exemple m\u00eame du serial writer\u00a0; dernier opus en date\u00a0: Business Express, la m\u00e9thode pour vendre plus et mieux, qu\u2019il cosigne avec Jean Paul Crenn. Questions \u00e0 auteur particuli\u00e8rement prolixe\u00a0! Question : \u00c7a commence bien\u00a0: d\u2019entr\u00e9e on a droit \u00e0 un nouvel acronyme, puisque vous d\u00e9clarez que nous\u2026","rel":"","context":"Dans "Interviews"","block_context":{"text":"Interviews","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Canevet-1.jpg?fit=426%2C462&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26961,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/interview-de-frederic-canevet-coauteur-de-business-express-suite\/","url_meta":{"origin":26985,"position":2},"title":"Interview de Fr\u00e9d\u00e9ric Canevet, coauteur de Business Express (suite)","author":"FLaurent","date":"21 septembre 2026","format":"gallery","excerpt":"Question : Le leitmotiv d\u00e9sormais, c\u2019est \"Priorit\u00e9 \u00e0 l\u2019action [avec] la m\u00e9thode 90\/30\"\u00a0: ce n\u2019est pas un peu le mal de notre \u00e9poque, on agit vite, tr\u00e8s vite\u2026 mais on oublie un peu de r\u00e9fl\u00e9chir\u00a0? Fr\u00e9d\u00e9ric Canevet\u00a0: C'est justement l'un des principes fondamentaux du livre\u00a0: dans un monde impr\u00e9visible, il\u2026","rel":"","context":"Dans "Interviews"","block_context":{"text":"Interviews","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/Canevet-2.jpg?fit=433%2C559&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24750,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/rencontre-avec-frederic-canevet-actualites-de-ladetem\/","url_meta":{"origin":26985,"position":3},"title":"Rencontre avec Fr\u00e9d\u00e9ric Canevet : actualit\u00e9s de l\u2019Adetem","author":"Marketing is Dead","date":"17 novembre 2013","format":false,"excerpt":"J\u2019ai crois\u00e9 Fr\u00e9d\u00e9ric Canevet de Conseils Marketing \u00e0 WebDeuxConnect 2013\u00a0et il en a profit\u00e9 pour r\u00e9aliser cette petite vid\u00e9o sur les actualit\u00e9s de l\u2019Adetem.","rel":"","context":"Dans "Entretiens"","block_context":{"text":"Entretiens","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/entretiens\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24800,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/medias-sociaux-et-b2b-linterview\/","url_meta":{"origin":26985,"position":4},"title":"M\u00e9dias sociaux et B2B : l’interview","author":"Marketing is Dead","date":"7 mai 2013","format":false,"excerpt":"Lors de la soir\u00e9e de lancement de M\u00e9dias sociaux et B2B - Un mariage d'amour ? chez Kawa (les photos de la soir\u00e9e, c\u2019\u00e9tait ici), Fr\u00e9d\u00e9ric Canevet (son blog est ici) a interview\u00e9 auteurs et coauteurs pr\u00e9sents - dont le r\u00e9dacteur de ce blog !Personal Branding en B2B - Fran\u00e7ois\u2026","rel":"","context":"Dans "Livres"","block_context":{"text":"Livres","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/livres\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26775,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/frederic-cavazza\/","url_meta":{"origin":26985,"position":5},"title":"L\u2019IA g\u00e9n\u00e9rative, par Fr\u00e9d\u00e9ric Cavazza","author":"FLaurent","date":"12 janvier 2024","format":"gallery","excerpt":"L'IA g\u00e9n\u00e9rative, le nouvel Eldorado \u2026 ou le nouveau M\u00e9tavers\u00a0? Tandis que chantres de l\u2019IA g\u00e9n\u00e9rative regardent le verre \u00e0 moiti\u00e9 plein, ses d\u00e9tracteurs contemplent le verre \u00e0 moiti\u00e9 vide\u00a0: mais o\u00f9 se situe la r\u00e9alit\u00e9, dans tout \u00e7a\u00a0? Pour (tenter de) y r\u00e9pondre, le 7 f\u00e9vrier au matin, le\u2026","rel":"","context":"Dans "Actualit\u00e9"","block_context":{"text":"Actualit\u00e9","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/actualite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/Fred.jpg?fit=800%2C800&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/Fred.jpg?fit=800%2C800&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/Fred.jpg?fit=800%2C800&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/Fred.jpg?fit=800%2C800&resize=700%2C400 2x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Robot_Intelligence_Artificielle_589881740_Keystone_RS.jpg?fit=800%2C600","_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26985"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26985\/revisions"}],"predecessor-version":[{"id":26987,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26985\/revisions\/26987"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26986"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26985"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/10\/Robot_Intelligence_Artificielle_589881740_Keystone_RS.jpg\")
<\/a><\/figure>\n<\/div>\n\n\n