{"id":26969,"date":"2026-09-28T07:56:54","date_gmt":"2026-09-28T07:56:54","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26969"},"modified":"2026-09-28T07:56:56","modified_gmt":"2026-09-28T07:56:56","slug":"interview-de-frederic-canevet-coauteur-de-business-express-suite-2","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/interview-de-frederic-canevet-coauteur-de-business-express-suite-2\/","title":{"rendered":"Interview de Fr\u00e9d\u00e9ric Canevet, coauteur de Business Express (suite)"},"content":{"rendered":"
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\"\"<\/a><\/figure>\n<\/div>\n\n\n

Question :<\/strong> Donc, pour r\u00e9ussir, il faut appliquer \u00ab\u00a0la m\u00e9thode 90\/30 : une action concr\u00e8te \u00e0 mettre en place en 30 minutes pendant 90 jours\u00a0\u00bb : tu peux nous en dire un peu plus ?<\/em><\/p>\n\n\n\n

Fr\u00e9d\u00e9ric Canevet :<\/strong> La m\u00e9thode 90-30 part d’un constat tr\u00e8s simple : aujourd’hui, tout le monde veut des r\u00e9sultats rapidement. Nous sommes dans une v\u00e9ritable course \u00e0 l’attention, mais aussi dans une course aux r\u00e9sultats.<\/p>\n\n\n\n

Le probl\u00e8me, c’est qu’on cherche souvent des transformations imm\u00e9diates.<\/p>\n\n\n\n

On se donne un objectif pendant quelques jours ou quelques semaines, puis, si les r\u00e9sultats ne sont pas imm\u00e9diatement visibles, on passe \u00e0 autre chose.<\/p>\n\n\n\n

Nous avons donc imagin\u00e9 la m\u00e9thode 90-30 autour d’un principe tr\u00e8s simple : agir chaque jour pendant environ 30 minutes, pendant 90 jours.<\/p>\n\n\n\n

Pourquoi 90 jours ?<\/p>\n\n\n\n

Parce qu’un mois est souvent trop court pour observer un v\u00e9ritable impact. On peut commencer \u00e0 lancer des actions, \u00e0 tester des choses et \u00e0 mettre en place de nouvelles habitudes, mais il est difficile d’en mesurer r\u00e9ellement les effets.<\/p>\n\n\n\n

En revanche, au bout d’un trimestre, on commence \u00e0 avoir suffisamment de recul.<\/p>\n\n\n\n

On a eu le temps d’exp\u00e9rimenter, de corriger ce qui ne fonctionne pas et de constater les premiers r\u00e9sultats.<\/p>\n\n\n\n

Concr\u00e8tement, le livre propose donc une action par jour.<\/p>\n\n\n\n

Chaque action est con\u00e7ue pour \u00eatre r\u00e9alis\u00e9e en environ trente minutes. \u00c9videmment, certaines prendront parfois un peu moins de temps et d’autres un peu plus. L’objectif n’est pas de transformer cela en contrainte chronophage.<\/p>\n\n\n\n

L’objectif, c’est de faire avancer les choses chaque jour.<\/p>\n\n\n\n

Pour chaque action, nous expliquons d’abord pourquoi elle est int\u00e9ressante et quel est son objectif. Puis nous donnons une m\u00e9thode concr\u00e8te pour passer \u00e0 l’action.<\/p>\n\n\n\n

Nous avons \u00e9galement ajout\u00e9 une histoire inspirante ou une anecdote.<\/p>\n\n\n\n

Elle peut venir de notre propre exp\u00e9rience ou s’appuyer sur des cas connus. L’id\u00e9e est de montrer que ces principes ne sont pas uniquement th\u00e9oriques et, surtout, de permettre au lecteur de se dire : \u00ab Moi aussi, je peux le faire. \u00bb<\/p>\n\n\n\n

Nous pr\u00e9sentons \u00e9galement les principales erreurs \u00e0 \u00e9viter et des pistes pour aller plus loin.<\/p>\n\n\n\n

Mais nous voulions aller au-del\u00e0 du livre traditionnel.<\/p>\n\n\n\n

C’est pour cela que nous avons int\u00e9gr\u00e9 des prompts que le lecteur peut copier-coller dans son intelligence artificielle pr\u00e9f\u00e9r\u00e9e.<\/p>\n\n\n\n

Pour moi, c’est devenu essentiel.<\/p>\n\n\n\n

Un livre peut donner une m\u00e9thode g\u00e9n\u00e9rale, mais l’intelligence artificielle permet ensuite de l’adapter \u00e0 sa propre situation. Le lecteur peut donner davantage d’informations sur son activit\u00e9, son entreprise, ses contraintes ou ses objectifs et obtenir une version beaucoup plus personnalis\u00e9e de l’exercice.<\/p>\n\n\n\n

Le livre devient donc un point de d\u00e9part, et l’IA permet d’acc\u00e9l\u00e9rer le passage \u00e0 l’action.<\/p>\n\n\n\n

Nous avons \u00e9galement cr\u00e9\u00e9 un espace lecteur avec plusieurs ressources compl\u00e9mentaires.<\/p>\n\n\n\n

On y retrouve notamment des infographies qui permettent de visualiser rapidement les principaux concepts et de retenir l’essentiel.<\/p>\n\n\n\n

Nous avons aussi pr\u00e9vu un court podcast chaque semaine.<\/p>\n\n\n\n

L’objectif est simple : aider le lecteur \u00e0 garder sa motivation tout au long des 90 jours.<\/p>\n\n\n\n

Parce que, finalement, la principale difficult\u00e9 n’est pas toujours de savoir quoi faire.<\/p>\n\n\n\n

Aujourd’hui, nous avons acc\u00e8s \u00e0 une quantit\u00e9 consid\u00e9rable d’informations, de m\u00e9thodes et de conseils.<\/p>\n\n\n\n

Le v\u00e9ritable d\u00e9fi, c’est de continuer \u00e0 agir suffisamment longtemps pour obtenir des r\u00e9sultats.<\/p>\n\n\n\n

C’est aussi pour cela que nous avons ajout\u00e9 des fiches d’action.<\/p>\n\n\n\n

\u00c0 la fin de la journ\u00e9e, le lecteur est invit\u00e9 \u00e0 prendre quelques minutes pour faire le point sur ce qu’il a r\u00e9alis\u00e9, ce qu’il a appris et ce qu’il va faire le lendemain.<\/p>\n\n\n\n

C’est un peu la m\u00eame logique qu’un journal de gratitude, mais appliqu\u00e9e \u00e0 l’action.<\/p>\n\n\n\n

L’id\u00e9e est de prendre conscience des progr\u00e8s r\u00e9alis\u00e9s, m\u00eame lorsqu’ils semblent modestes.<\/p>\n\n\n\n

Parce qu’au bout de 90 jours, ce ne sont pas forc\u00e9ment les grandes d\u00e9cisions qui font la diff\u00e9rence.<\/p>\n\n\n\n

Ce sont souvent les petites actions r\u00e9p\u00e9t\u00e9es, les tests, les corrections et la r\u00e9gularit\u00e9.<\/p>\n\n\n\n

En r\u00e9sum\u00e9, la m\u00e9thode 90-30, c’est donc : 30 minutes d’action par jour, pendant 90 jours, avec une m\u00e9thode, des exemples inspirants, des outils concrets et des ressources pour rester motiv\u00e9 jusqu’au bout.<\/p>\n","protected":false},"excerpt":{"rendered":"

Question : Donc, pour r\u00e9ussir, il faut appliquer \u00ab\u00a0la m\u00e9thode 90\/30 : une action concr\u00e8te \u00e0 mettre en place en 30 minutes pendant 90 jours\u00a0\u00bb : tu peux nous en dire un peu plus ? Fr\u00e9d\u00e9ric Canevet : La m\u00e9thode 90-30 part d’un constat tr\u00e8s simple : aujourd’hui, tout…<\/p>\n","protected":false},"author":2,"featured_media":26970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[149],"tags":[671],"class_list":["post-26969","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-interviews","tag-frederic-canevet","post_format-post-format-gallery"],"yoast_head":"\nInterview de Fr\u00e9d\u00e9ric Canevet, coauteur de Business Express (suite) - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/interview-de-frederic-canevet-coauteur-de-business-express-suite-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview de Fr\u00e9d\u00e9ric Canevet, coauteur de Business Express (suite) - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Question : Donc, pour r\u00e9ussir, il faut appliquer \u00ab\u00a0la m\u00e9thode 90\/30 : une action concr\u00e8te \u00e0 mettre en place en 30 minutes pendant 90 jours\u00a0\u00bb : tu peux nous en dire un peu plus ? 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