{"id":26951,"date":"2026-09-07T06:59:24","date_gmt":"2026-09-07T06:59:24","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26951"},"modified":"2026-09-07T07:01:54","modified_gmt":"2026-09-07T07:01:54","slug":"lart-de-faire-mentir-les-chiffres","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/","title":{"rendered":"L\u2019art de faire mentir les chiffres"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" data-attachment-id=\"26952\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/restaurant-ferme-960x640\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?fit=960%2C640\" data-orig-size=\"960,640\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"restaurant-ferme-960&amp;#215;640\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?fit=960%2C640\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?resize=960%2C640\" alt=\"\" class=\"wp-image-26952\" style=\"aspect-ratio:1.5000142219188213;width:292px;height:auto\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?w=960 960w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?resize=300%2C200 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?resize=768%2C512 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?resize=700%2C467 700w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab\u00a0Cet \u00e9t\u00e9, d\u00e8s le mois de juin, face aux temp\u00e9ratures \u00e9lev\u00e9es, les terrasses se sont vid\u00e9es partout en France, dans un milieu d\u00e9j\u00e0 en forte difficult\u00e9. Entre 20 et 25 restaurants mettent la cl\u00e9 sous la porte chaque jour\u00a0\u00bb<\/em>\u00a0: <a href=\"https:\/\/www.franceinfo.fr\/economie\/on-a-perdu-10-points-de-marge-apres-un-ete-caniculaire-les-restaurateurs-se-battent-pour-rester-ouverts_8179055.html\">France Info<\/a> reprend un des sujets du JT de France 2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019heure est grave&nbsp;: la canicule acc\u00e9l\u00e8re les disparitions de restaurants et les chiffres sont \u00e9loquents\u2026 sinon impressionnants&nbsp;: 25 restaurants qui ferment chaque jour, \u00e7a fait 9125 par an&nbsp;!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soit peu ou prou, selon les donn\u00e9es de l&rsquo;UMIH, le nombre de restaurants qui ouvrent chaque jour en France&nbsp;!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En d\u2019autres termes, circulez, il n\u2019y a rien \u00e0 voir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certes, la\u00a0 restauration a ind\u00e9niablement souffert de la canicule, comme beaucoup d\u2019autres professions\u00a0: personne n\u2019avait envie de d\u00e9jeuner sur une terrasse \u00e9touffante en plein soleil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais pourquoi aguicher le lecteur avec des chiffres qui ne signifient strictement rien&nbsp;? &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Cet \u00e9t\u00e9, d\u00e8s le mois de juin, face aux temp\u00e9ratures \u00e9lev\u00e9es, les terrasses se sont vid\u00e9es partout en France, dans un milieu d\u00e9j\u00e0 en forte difficult\u00e9. Entre 20 et 25 restaurants mettent la cl\u00e9 sous la porte chaque jour\u00a0\u00bb\u00a0: France Info reprend un des sujets&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[154],"tags":[359],"class_list":["post-26951","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-coups-de-gueule","tag-france-info","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019art de faire mentir les chiffres - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019art de faire mentir les chiffres - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"\u00ab\u00a0Cet \u00e9t\u00e9, d\u00e8s le mois de juin, face aux temp\u00e9ratures \u00e9lev\u00e9es, les terrasses se sont vid\u00e9es partout en France, dans un milieu d\u00e9j\u00e0 en forte difficult\u00e9. Entre 20 et 25 restaurants mettent la cl\u00e9 sous la porte chaque jour\u00a0\u00bb\u00a0: France Info reprend un des sujets...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-07T06:59:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-07T07:01:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?fit=960%2C640\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FLaurent\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lart-de-faire-mentir-les-chiffres\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lart-de-faire-mentir-les-chiffres\\\/\"},\"author\":{\"name\":\"FLaurent\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#\\\/schema\\\/person\\\/c833e7ddb1d68e0df001732301d4aeb0\"},\"headline\":\"L\u2019art de faire mentir les chiffres\",\"datePublished\":\"2026-09-07T06:59:24+00:00\",\"dateModified\":\"2026-09-07T07:01:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lart-de-faire-mentir-les-chiffres\\\/\"},\"wordCount\":167,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lart-de-faire-mentir-les-chiffres\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/09\\\/restaurant-ferme-960x640-1.jpeg?fit=960%2C640\",\"keywords\":[\"France Info\"],\"articleSection\":[\"Coups de gueule\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lart-de-faire-mentir-les-chiffres\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lart-de-faire-mentir-les-chiffres\\\/\",\"url\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lart-de-faire-mentir-les-chiffres\\\/\",\"name\":\"L\u2019art de faire mentir les chiffres - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lart-de-faire-mentir-les-chiffres\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lart-de-faire-mentir-les-chiffres\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/09\\\/restaurant-ferme-960x640-1.jpeg?fit=960%2C640\",\"datePublished\":\"2026-09-07T06:59:24+00:00\",\"dateModified\":\"2026-09-07T07:01:54+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#\\\/schema\\\/person\\\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lart-de-faire-mentir-les-chiffres\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lart-de-faire-mentir-les-chiffres\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lart-de-faire-mentir-les-chiffres\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/09\\\/restaurant-ferme-960x640-1.jpeg?fit=960%2C640\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/consumerinsight.eu\\\/marketingisdead\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/09\\\/restaurant-ferme-960x640-1.jpeg?fit=960%2C640\",\"width\":960,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/lart-de-faire-mentir-les-chiffres\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019art de faire mentir les chiffres\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#website\",\"url\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/#\\\/schema\\\/person\\\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"http:\\\/\\\/consumerinsight.eu\\\/marketingisdead\\\/administrateur\\\/flaurent\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019art de faire mentir les chiffres - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/","og_locale":"fr_FR","og_type":"article","og_title":"L\u2019art de faire mentir les chiffres - Marketing is Dead","og_description":"\u00ab\u00a0Cet \u00e9t\u00e9, d\u00e8s le mois de juin, face aux temp\u00e9ratures \u00e9lev\u00e9es, les terrasses se sont vid\u00e9es partout en France, dans un milieu d\u00e9j\u00e0 en forte difficult\u00e9. Entre 20 et 25 restaurants mettent la cl\u00e9 sous la porte chaque jour\u00a0\u00bb\u00a0: France Info reprend un des sujets...","og_url":"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/","og_site_name":"Marketing is Dead","article_published_time":"2026-09-07T06:59:24+00:00","article_modified_time":"2026-09-07T07:01:54+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?fit=960%2C640","type":"image\/jpeg"}],"author":"FLaurent","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/#article","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/"},"author":{"name":"FLaurent","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"headline":"L\u2019art de faire mentir les chiffres","datePublished":"2026-09-07T06:59:24+00:00","dateModified":"2026-09-07T07:01:54+00:00","mainEntityOfPage":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/"},"wordCount":167,"commentCount":0,"image":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?fit=960%2C640","keywords":["France Info"],"articleSection":["Coups de gueule"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/","url":"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/","name":"L\u2019art de faire mentir les chiffres - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/#primaryimage"},"image":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?fit=960%2C640","datePublished":"2026-09-07T06:59:24+00:00","dateModified":"2026-09-07T07:01:54+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/#primaryimage","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?fit=960%2C640","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?fit=960%2C640","width":960,"height":640},{"@type":"BreadcrumbList","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/lart-de-faire-mentir-les-chiffres\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"L\u2019art de faire mentir les chiffres"}]},{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/32ed1a4db58b55f299a439a8589430a69f9bedd086a7a5372c1466bfe0f7a020?s=96&d=mm&r=g","caption":"FLaurent"},"url":"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-70H","jetpack-related-posts":[{"id":25869,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/france-info-createur-de-fake-news\/","url_meta":{"origin":26951,"position":0},"title":"France Info, cr\u00e9ateur de Fake News ?","author":"FLaurent","date":"17 d\u00e9cembre 2018","format":"gallery","excerpt":"Tr\u00e8s s\u00e9rieusement, francetvinfo.fr titre\u00a0: La cote de confiance d'Emmanuel Macron remonte l\u00e9g\u00e8rement\u00a0! \u00ab\u00a0La cote de confiance d'Emmanuel Macron remonte l\u00e9g\u00e8rement, selon un sondage OpinionWay pour LCI, d\u00e9voil\u00e9 dimanche 16 d\u00e9cembre. Le chef de l'Etat est cr\u00e9dit\u00e9 de 31% d'opinions positives, soit une progression de deux points de pourcentage par rapport\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","block_context":{"text":"Coups de gueule","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/coups-de-gueule\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/12\/P1010579.jpg?fit=495%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26806,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-made-in-france-par-emilie-faget-appinio\/","url_meta":{"origin":26951,"position":1},"title":"Le \u00ab Made in France \u00bb, par Emilie Faget, Appinio","author":"FLaurent","date":"27 mars 2024","format":"gallery","excerpt":"Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le Made in France ? Pour (tenter de) y r\u00e9pondre, le 24\/04 au matin, le P\u00f4le Prospective de l\u2019Adetem, donnera la parole aux entreprises qui le mettent concr\u00e8tement en \u0153uvre. Pour vous mettre l\u2019eau \u00e0 la bouche, un rapide interview\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","block_context":{"text":"Actualit\u00e9","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/actualite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Appinio_Emilie-Faget.jpeg?fit=512%2C512&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26819,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-made-in-france-par-arnault-daubresque-nemes\/","url_meta":{"origin":26951,"position":2},"title":"Le \u00ab Made in France \u00bb, par Arnault Daubresque, N\u00e9m\u00e8s","author":"FLaurent","date":"3 avril 2024","format":"gallery","excerpt":"Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le Made in France ? Pour (tenter de) y r\u00e9pondre, le 24\/04 au matin, le P\u00f4le Prospective de l\u2019Adetem, donnera la parole aux entreprises qui le mettent concr\u00e8tement en \u0153uvre. Pour vous mettre l\u2019eau \u00e0 la bouche, un rapide interview\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","block_context":{"text":"Actualit\u00e9","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/actualite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/04\/Arnault-Daubresque.jpg?fit=521%2C720&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24733,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/cest-la-rentree\/","url_meta":{"origin":26951,"position":3},"title":"C\u2019est la rentr\u00e9e","author":"Marketing is Dead","date":"1 septembre 2013","format":false,"excerpt":"Income disparity between rich and poor growing rapidly.Selon l\u2019Insee, l'\u00e9cart entre riches et pauvres s'est encore accru en France.La paup\u00e9risation des cat\u00e9gories sociales les plus d\u00e9munies \u2013 et l\u2019\u00e9largissement de la fracture sociale \u2013 ne constitue pas une fatalit\u00e9 pour les vieilles \u00e9conomies lib\u00e9rales, et notamment en France\u00a0! Bonne nouvelle\u00a0?Pas\u2026","rel":"","context":"Dans &quot;Culture(s)&quot;","block_context":{"text":"Culture(s)","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/cultures\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26882,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/high-tech-comment-la-france-montre-sa-ringardise-des-larrivee-a-roissy\/","url_meta":{"origin":26951,"position":4},"title":"High Tech\u00a0: comment la France montre sa ringardise d\u00e8s l\u2019arriv\u00e9e \u00e0 Roissy","author":"FLaurent","date":"25 novembre 2025","format":"gallery","excerpt":"R\u00eavez d\u2019un monde o\u00f9 le contr\u00f4le de votre passeport dans un a\u00e9roport prend moins d\u2019une minute\u00a0? Certainement pas \u00e0 Roissy Charles de Gaulle 1 o\u00f9 il faut patienter une bonne demi-heure avant d\u2019arriv\u00e9e devant 6 cabines biom\u00e9triques\u2026 et bien souvent, une ou deux sont en panne\u00a0! Mais en Australie, o\u00f9\u2026","rel":"","context":"Dans &quot;Ridicule&quot;","block_context":{"text":"Ridicule","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/ridicule\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?fit=1199%2C675&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?fit=1199%2C675&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?fit=1199%2C675&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?fit=1199%2C675&resize=700%2C400 2x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?fit=1199%2C675&resize=1050%2C600 3x"},"classes":[]},{"id":26793,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/made-in-france-realite-ou-illusion\/","url_meta":{"origin":26951,"position":5},"title":"\u00ab\u00a0Made in France\u00a0\u00bb, r\u00e9alit\u00e9 ou illusion ?","author":"FLaurent","date":"19 mars 2024","format":"gallery","excerpt":"\u00ab\u00a0Made in France\u00a0\u00bb, c\u2019est bien, c\u2019est porteur, souvent synonyme de qualit\u00e9, parfois aussi de plus cher\u2026 mais en termes marketing, c\u2019est quoi, le \u00ab\u00a0Made in France\u00a0\u00bb\u00a0? Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le \u00ab\u00a0Made in France\u00a0\u00bb\u00a0? Certes, les consommateurs le pl\u00e9biscitent, et m\u00eame de plus en\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","block_context":{"text":"Actualit\u00e9","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/actualite\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-%C3%97-1080-px-31.png?fit=1200%2C675&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-%C3%97-1080-px-31.png?fit=1200%2C675&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-%C3%97-1080-px-31.png?fit=1200%2C675&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-%C3%97-1080-px-31.png?fit=1200%2C675&resize=700%2C400 2x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-%C3%97-1080-px-31.png?fit=1200%2C675&resize=1050%2C600 3x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/restaurant-ferme-960x640-1.jpeg?fit=960%2C640","_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26951"}],"version-history":[{"count":2,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26951\/revisions"}],"predecessor-version":[{"id":26954,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26951\/revisions\/26954"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26952"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26951"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}