{"id":26938,"date":"2026-09-02T06:34:06","date_gmt":"2026-09-02T06:34:06","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26938"},"modified":"2026-09-02T06:34:08","modified_gmt":"2026-09-02T06:34:08","slug":"stihl-un-developpement-pas-vraiment-durable","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/stihl-un-developpement-pas-vraiment-durable\/","title":{"rendered":"Stihl, un d\u00e9veloppement pas vraiment durable."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A parcourir de nombreux sites de marques, r\u00e9chauffement climatique et autres tracasseries \u00e9cologiques devraient rapidement appartenir au pass\u00e9, tant elles multiplient les efforts pour sauver la plan\u00e8te.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_170317-1.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"500\" data-attachment-id=\"26940\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/stihl-un-developpement-pas-vraiment-durable\/img_20260626_170317-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_170317-1.jpg?fit=480%2C500\" data-orig-size=\"480,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Redmi Note 14&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782493397&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"IMG_20260626_170317\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_170317-1.jpg?fit=480%2C500\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_170317-1.jpg?resize=480%2C500\" alt=\"\" class=\"wp-image-26940\" style=\"aspect-ratio:0.9600588993189766;width:263px;height:auto\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_170317-1.jpg?w=480 480w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_170317-1.jpg?resize=288%2C300 288w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Un petit tour sur le site de Stihl, <a href=\"https:\/\/corporate.stihl.fr\/fr\/developpement-durable\/strategie-developpement-durable\">corporate.stihl.fr<\/a>&nbsp;: <em>\u00ab&nbsp;Nous restons fid\u00e8les \u00e0 nos racines et nous consacrons \u00e0 la protection des \u00e9cosyst\u00e8mes&nbsp;\u00bb.<\/em> Que c\u2019est beau&nbsp;!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La preuve&nbsp;: <em>\u00ab&nbsp;Les produits STIHL se caract\u00e9risent depuis toujours par une dur\u00e9e de vie particuli\u00e8rement longue, un niveau de r\u00e9parabilit\u00e9 et une qualit\u00e9 \u00e9lev\u00e9s, et contribuent ainsi \u00e0 la pr\u00e9servation des ressources et \u00e0 la r\u00e9duction des d\u00e9chets&nbsp;\u00bb<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et dans la r\u00e9alit\u00e9&nbsp;? L\u00e0, c\u2019est diff\u00e9rent. Certes, la <em>\u00ab&nbsp;qualit\u00e9 \u00e9lev\u00e9e&nbsp;\u00bb<\/em> se ressent d\u00e8s l\u2019achat au niveau du portefeuille, les produits Stihl \u00e9tant les plus chers du march\u00e9. Mais apr\u00e8s&nbsp;?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9j\u00e0, question <em>\u00ab&nbsp;r\u00e9parabilit\u00e9&nbsp;\u00bb<\/em>, j\u2019ai eu l\u2019occasion d\u2019en parler ici-m\u00eame&nbsp;: <a href=\"http:\/\/consumerinsight.eu\/marketingisdead\/lidl-1-stihl-0\/\">Lidl 1 &#8211; Stihl 0<\/a>&nbsp;; mais j\u2019ai d\u00e9couvert un petit c\u00f4t\u00e9 arnaque dans une autre exp\u00e9rience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je poss\u00e8de une tondeuse \u00e0 gazon thermique RM 650 V \u2013 1129 \u20ac, ce n\u2019est pas un premier prix&nbsp;! Le guidon tient en position verticale gr\u00e2ce \u00e0 une petite pi\u00e8ce en plastique plut\u00f4t fragile, comme le montre la photo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je demande donc au revendeur une pi\u00e8ce de rechange, qu\u2019il ne r\u00e9ussit pas \u00e0 commander. Commence alors de longs \u00e9changes de mails avec le SAV de la marque \u2013 d\u2019une efficacit\u00e9 douteuse, ce SAV, soit dit par ailleurs&nbsp;!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_165950.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"594\" data-attachment-id=\"26942\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/stihl-un-developpement-pas-vraiment-durable\/img_20260626_165950\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_165950.jpg?fit=480%2C594\" data-orig-size=\"480,594\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Redmi Note 14&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1782493190&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"IMG_20260626_165950\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_165950.jpg?fit=480%2C594\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_165950.jpg?resize=480%2C594\" alt=\"\" class=\"wp-image-26942\" style=\"aspect-ratio:0.8080903660772369;width:279px;height:auto\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_165950.jpg?w=480 480w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/09\/IMG_20260626_165950.jpg?resize=242%2C300 242w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Pour en arriver \u00e0 la conclusion&nbsp;: <em>\u00ab&nbsp;Cette pi\u00e8ce n&rsquo;est malheureusement pas commercialis\u00e9e s\u00e9par\u00e9ment. Comme votre revendeur vous l&rsquo;a indiqu\u00e9, la solution propos\u00e9e consiste \u00e0 remplacer la manche partie inf\u00e9rieure du guidon&nbsp;\u00bb.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soit une double arnaque&nbsp;: \u00e9cologique tout d\u2019abord, puisqu\u2019il faut remplacer toute la partie inf\u00e9rieure du guidon, pour une petite pi\u00e8ce en plastique cass\u00e9e&nbsp;; et financi\u00e8re, puisque ladite pi\u00e8ce coute 78 \u20ac.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7a doit \u00eatre \u00e7a, la <em>\u00ab&nbsp;rigueur dans le cadre de la gestion environnementale&nbsp;\u00bb<\/em> vant\u00e9e par la Vice-pr\u00e9sidente du Comit\u00e9 consultatif de la marque, bien mise en exergue sur le site&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A parcourir de nombreux sites de marques, r\u00e9chauffement climatique et autres tracasseries \u00e9cologiques devraient rapidement appartenir au pass\u00e9, tant elles multiplient les efforts pour sauver la plan\u00e8te. Un petit tour sur le site de Stihl, corporate.stihl.fr&nbsp;: \u00ab&nbsp;Nous restons fid\u00e8les \u00e0 nos racines et nous consacrons&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[154],"tags":[666],"class_list":["post-26938","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-coups-de-gueule","tag-stihl","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stihl, un d\u00e9veloppement pas vraiment durable. - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/stihl-un-developpement-pas-vraiment-durable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stihl, un d\u00e9veloppement pas vraiment durable. - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"A parcourir de nombreux sites de marques, r\u00e9chauffement climatique et autres tracasseries \u00e9cologiques devraient rapidement appartenir au pass\u00e9, tant elles multiplient les efforts pour sauver la plan\u00e8te. 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