{"id":26921,"date":"2026-06-25T13:10:43","date_gmt":"2026-06-25T13:10:43","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26921"},"modified":"2026-06-25T13:10:45","modified_gmt":"2026-06-25T13:10:45","slug":"lidl-1-stihl-0","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/lidl-1-stihl-0\/","title":{"rendered":"LIDL 1 \u2013 STIHL 0"},"content":{"rendered":"
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Mon vieux broyeur \u00e0 v\u00e9g\u00e9taux \u00e9tant tomb\u00e9 en panne il y a 3 ans, apr\u00e8s 10 ans de bons et loyaux services, ce qui est bien pour de l\u2019entr\u00e9e de gamme, je me d\u00e9cide pour le haut de gamme et d\u00e9bourse 425 \u20ac pour un Stihl\u2026 qui tombe en panne au bout de 3 ans : irr\u00e9parable, moteur HS ! Du cens\u00e9 \u00ab haut de gamme \u00bb aussi nul, c\u2019est tr\u00e8s d\u00e9cevant.<\/p>\n\n\n\n

J\u2019h\u00e9site et finalement m\u2019oriente vers un produit Parkside, une marque de Lidl o\u00f9 j\u2019ach\u00e8te un broyeur bon march\u00e9 \u00e0 128 \u20ac, garanti 3 ANS : un produit trois fois moins cher pour au pire, une dur\u00e9e de vie identique.<\/p>\n\n\n\n

A l\u2019usage, le broyeur Parkside se r\u00e9v\u00e8le bien sup\u00e9rieur \u00e0 mon tout premier mais surtout de qualit\u00e9 identique au Stihl ; je dirais m\u00eame qu\u2019il se bloque moins et se d\u00e9bloque plus facilement que le Stihl quand on passe une grosse branche, le verrouillage du bac est moins fragile, bref un produit simple qui fait le job.<\/p>\n\n\n\n

Moralit\u00e9\u00a0: Stihl, c\u2019est juste\u2026 3 FOIS TROP CHER. Payer la marque, quand c\u2019est du haut de gamme, c\u2019est assez logique, mais \u00e0 ce prix-l\u00e0 pour cette qualit\u00e9 l\u00e0, c\u2019est juste un non-sens\u00a0!<\/p>\n\n\n\n

PS\u00a0: en photo, le broyeur de retour du sp\u00e9cialiste Stihl, non r\u00e9par\u00e9\u2026 et non referm\u00e9.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Mon vieux broyeur \u00e0 v\u00e9g\u00e9taux \u00e9tant tomb\u00e9 en panne il y a 3 ans, apr\u00e8s 10 ans de bons et loyaux services, ce qui est bien pour de l\u2019entr\u00e9e de gamme, je me d\u00e9cide pour le haut de gamme et d\u00e9bourse 425 \u20ac pour un…<\/p>\n","protected":false},"author":2,"featured_media":26929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[154],"tags":[481,666],"class_list":["post-26921","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-coups-de-gueule","tag-lidl","tag-stihl","post_format-post-format-gallery"],"yoast_head":"\nLIDL 1 \u2013 STIHL 0 - 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MarketingIsDead\u00a0: Vous venez de publier Le luxe demain; mais le luxe a-t-il encore un avenir dans une soci\u00e9t\u00e9 qui n\u2019a jamais \u00e9t\u00e9 aussi in\u00e9galitaire\u2026","rel":"","context":"Dans "Interviews"","block_context":{"text":"Interviews","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/isa-2.jpg?fit=1003%2C1200&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/isa-2.jpg?fit=1003%2C1200&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/isa-2.jpg?fit=1003%2C1200&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/isa-2.jpg?fit=1003%2C1200&resize=700%2C400 2x"},"classes":[]},{"id":25149,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/cher-monsieur-richard\/","url_meta":{"origin":26921,"position":2},"title":"Cher Monsieur Richard …","author":"FLaurent","date":"27 septembre 2016","format":"gallery","excerpt":"Cher Monsieur Richard Quand vous avez inaugur\u00e9 Orange Gardens, j\u2019ai cru que vous dirigiez une multinationale du High Tech tourn\u00e9e vers l\u2019avenir\u00a0; depuis quelques jours, je constate que vous dirigez toujours une Direction G\u00e9n\u00e9rale des T\u00e9l\u00e9communications, c\u2019est-\u00e0-dire une administration bien vieillotte. Vous voyagez beaucoup, moi moins, mais vous savez qu\u2019un\u2026","rel":"","context":"Dans "Coups de gueule"","block_context":{"text":"Coups de gueule","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/coups-de-gueule\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Triste.jpg?fit=1024%2C768&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Triste.jpg?fit=1024%2C768&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Triste.jpg?fit=1024%2C768&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Triste.jpg?fit=1024%2C768&resize=700%2C400 2x"},"classes":[]},{"id":25289,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/ca-coute-plus-cher-de-ne-satisfaire-client\/","url_meta":{"origin":26921,"position":3},"title":"\u00c7a coute plus cher de ne pas satisfaire son client","author":"FLaurent","date":"15 d\u00e9cembre 2016","format":"gallery","excerpt":"Petite histoire v\u00e9cue pour montrer comment une enseigne peut d\u00e9penser ses sous pour ne pas satisfaire ses clients \u2026 alors que cela lui aurait co\u00fbt\u00e9 moins cher de lui faire plaisir. Bref comment perdre de l\u2019argent en prenant le risque de perdre son client\u00a0! Carrefour Montreuil propose une promotion\u00a0: 3\u2026","rel":"","context":"Dans "Coups de gueule"","block_context":{"text":"Coups de gueule","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/coups-de-gueule\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/12\/6715964191_d9de6a25a6-300x283.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25200,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/100-pages-ca-suffit-preface-de-pierre-volle\/","url_meta":{"origin":26921,"position":4},"title":"100 pages, \u00e7a suffit\u00a0! Pr\u00e9face de Pierre Volle","author":"FLaurent","date":"7 novembre 2016","format":"gallery","excerpt":"Mon ami Pierre Volle, Professeur \u00e0 Paris-Dauphine et Pr\u00e9sident honoraire de l\u2019AFM, a eu la gentillesse de r\u00e9diger la pr\u00e9face de Marketing\u00a0: 100 pages, \u00e7a suffit\u00a0! Pour un livre qui se donne comme projet de pr\u00e9senter l\u2019essentiel du marketing en 100 pages, rien de tel qu\u2019une pr\u00e9face\u2026 courte ! Oui,\u2026","rel":"","context":"Dans "Livres"","block_context":{"text":"Livres","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/livres\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Pierre-Volle.jpg?fit=842%2C562&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Pierre-Volle.jpg?fit=842%2C562&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Pierre-Volle.jpg?fit=842%2C562&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Pierre-Volle.jpg?fit=842%2C562&resize=700%2C400 2x"},"classes":[]},{"id":24721,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-un-conte-de-fee-2\/","url_meta":{"origin":26921,"position":5},"title":"Le marketing, un conte de f\u00e9e ?","author":"Marketing is Dead","date":"15 janvier 2009","format":false,"excerpt":"En terme de produits - ou plus pr\u00e9cis\u00e9ment de positionnement produits -, le marketing repose sur le triptyque : insight, b\u00e9n\u00e9fice, support avec, certes, quelques variantes s\u00e9mantiques, b\u00e9n\u00e9fice pouvant se r\u00e9\u00e9crire promesse ou avantage ; et support, justification ou reason why en bon franglais. C'est son positionnement qui donne son\u2026","rel":"","context":"Dans "Consumer Insight"","block_context":{"text":"Consumer Insight","link":"http:\/\/consumerinsight.eu\/marketingisdead\/category\/consumer-insight\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26921"}],"version-history":[{"count":2,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26921\/revisions"}],"predecessor-version":[{"id":26930,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26921\/revisions\/26930"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26929"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26921"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}