{"id":26888,"date":"2025-12-31T16:36:57","date_gmt":"2025-12-31T16:36:57","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26888"},"modified":"2025-12-31T18:12:07","modified_gmt":"2025-12-31T18:12:07","slug":"tarom-ceausescu-pas-vraiment-mort","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/tarom-ceausescu-pas-vraiment-mort\/","title":{"rendered":"Tarom\u00a0: Ceausescu pas vraiment mort\u2026"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg\"><img data-attachment-id=\"26890\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/tarom-ceausescu-pas-vraiment-mort\/ro-af-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?fit=1080%2C1591\" data-orig-size=\"1080,1591\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1767202025&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"RO AF 1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?fit=204%2C300\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?fit=695%2C1024\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?resize=318%2C469\" alt=\"\" class=\"wp-image-26890\" width=\"318\" height=\"469\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?resize=695%2C1024 695w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?resize=204%2C300 204w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?resize=768%2C1131 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?resize=1043%2C1536 1043w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?resize=700%2C1031 700w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?w=1080 1080w\" sizes=\"(max-width: 318px) 100vw, 318px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<p>\u2026 ou du moins la bureaucratie de l&rsquo;ancien r\u00e9gime communiste, \u00e0 l\u2019image lourde d\u2019incomp\u00e9tence&nbsp;!<\/p>\n\n\n\n<p>Dimanche 21, nous rendant en Roumanie pour les f\u00eates de No\u00ebl, nous proc\u00e9dons d\u00e8s 10 heures \u00e0 l\u2019enregistrement sur le vol Tarom de 12 heures pour Bucarest, passons tranquillement la s\u00e9curit\u00e9 et attendons patiemment l\u2019embarquement \u00e0 la porte imprim\u00e9 sur la carte qui nous a \u00e9t\u00e9 remise au comptoir&nbsp;: quoi de plus normal\u2026 sauf que c\u2019est la Tarom \u2013 partenaire Skyteam d\u2019Air France, qui commercialise d\u2019ailleurs ses vols sur son site, n\u2019oublions pas \u2013 qui est aux commandes.<\/p>\n\n\n\n<p>11 heures 59, aucun signe de vie de la compagnie, arrive un SMS&nbsp;:&nbsp;<em>\u00ab&nbsp;Your flight RO382\/Paris (CDG) &#8211; Bucharest (OTP)\/Dec 21, 2025 rescheduled at departure time: 12:49&nbsp;\u00bb<\/em>\u2026 mais toujours personne \u00e0 la porte, sinon d\u2019autres passagers qui patientent aussi.<\/p>\n\n\n\n<p>J\u2019avise un employ\u00e9 Air France quelques portes plus loin qui consulte son ordinateur et me dit de ne pas m\u2019inqui\u00e9ter, le vol \u00e9tant retard\u00e9 j\u2019ai le temps\u2026 de me rendre \u00e0 la bonne porte, dans l\u2019autre aile du 2F&nbsp;! Arriv\u00e9 l\u00e0-bas, je demande au personnel pr\u00e9sent pourquoi je n\u2019ai pas \u00e9t\u00e9 pr\u00e9venu que la porte avait chang\u00e9&nbsp;: <em>\u00ab&nbsp;Ah, la Tarom&nbsp;\u00bb<\/em>, me r\u00e9pond-on un peu fataliste.<\/p>\n\n\n\n<p>Bref, une heure de perdue\u00a0; arriv\u00e9s \u00e0 Bucarest, nous attendons patiemment devant le tapis o\u00f9 sont d\u00e9livr\u00e9s les bagages\u2026 en vain\u00a0: nous n\u2019en r\u00e9cup\u00e9rons que 2 sur 3, pour le dernier, il faudra venir le chercher le surlendemain \u00e0 l\u2019a\u00e9roport &#8211; vous avez bien lu : le surlendemain ! Et vu le nombre de valises qui s&rsquo;entassent dans le minuscule bureau d\u00e9di\u00e9, le probl\u00e8me semble plut\u00f4t banal et r\u00e9current.<\/p>\n\n\n\n<p>Une derni\u00e8re note de nostalgie de la bureaucratie communiste&nbsp;: le vol de retour pr\u00e9vu \u00e0 13 heures 10 est reprogramm\u00e9 une heure plus tard&nbsp;: <em>\u00ab&nbsp;Your flight RO383\/Bucharest (OTP) &#8211; Paris (CDG)\/Dec 28, 2025 rescheduled at departure time: 14:10&nbsp;\u00bb<\/em>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-2.jpg\"><img data-attachment-id=\"26893\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/tarom-ceausescu-pas-vraiment-mort\/ro-af-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-2.jpg?fit=1080%2C2144\" data-orig-size=\"1080,2144\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1766930234&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"RO-AF-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-2.jpg?fit=151%2C300\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-2.jpg?fit=516%2C1024\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-2.jpg?resize=319%2C633\" alt=\"\" class=\"wp-image-26893\" width=\"319\" height=\"633\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-2.jpg?resize=516%2C1024 516w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-2.jpg?resize=151%2C300 151w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-2.jpg?resize=768%2C1525 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-2.jpg?resize=774%2C1536 774w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-2.jpg?resize=1032%2C2048 1032w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-2.jpg?resize=700%2C1390 700w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-2.jpg?w=1080 1080w\" sizes=\"(max-width: 319px) 100vw, 319px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Et c\u2019est bien l\u2019heure qui s\u2019affiche \u00e0 la porte d\u2019embarquement \u2013 qui n\u2019a pas chang\u00e9 cette fois-ci&nbsp;; mais pas sur le site de l\u2019a\u00e9roport&nbsp;: <a href=\"https:\/\/www.bucharestairports.ro\/en\/flight-schedule\/departures\">bucharestairports.ro<\/a> qui lui, annonce&nbsp;: 14 heures 49. En r\u00e9alit\u00e9, on d\u00e9collera \u00e0 14 heures 59. Et on atterrira avec deux bonnes heures de retard&nbsp;!<\/p>\n\n\n\n<p>J\u2019aurais sans doute d\u00fb regarder les avis en ligne sur <a href=\"https:\/\/fr.trustpilot.com\/review\/tarom.ro\">Trustpilot<\/a>&nbsp;: <em>\u00ab&nbsp;Je ne comprends pas pourquoi cette compagnie fait partie de l\u2019alliance Sky Team. On est tr\u00e8s tr\u00e8s tr\u00e8s en dessous des standards Air France KLM&nbsp;\u00bb.<\/em><\/p>\n\n\n\n<p>Note moyenne&nbsp;: 1,4&nbsp;; bon, il y a pire&nbsp;: 1,3 pour Wizzair, mais c\u2019est un low cost, certainement un des pires qui soient, l\u00e0, on sait au moins \u00e0 quoi s\u2019attendre&nbsp;!<\/p>\n\n\n\n<p><a href=\"https:\/\/fr.trip.com\/flights\/status-ro383\/\">trip.com<\/a> donne quelques infos sur la ponctualit\u00e9 du vol <em>RO383&nbsp;<\/em>: 40% de retard de plus de 30 minutes&nbsp;!<\/p>\n\n\n\n<p>Vous allez me dire, Tarom, c\u2019est Tarom, pas tout Skyteam\u2026 Erreur, vous allez sur le site d\u2019Air France et les vols Tarom sont propos\u00e9s exactement comme les vols Air France, en partage de code, comme le montre cet extrait du site de la compagnie fran\u00e7aise&nbsp;: vous croyez acheter le service Air France et vous achetez un service de moindre qualit\u00e9. D\u2019ailleurs, le site de l\u2019a\u00e9roport&nbsp;souligne bien que le vol AF 6637 est bien parti avec le m\u00eame retard&nbsp;!<\/p>\n\n\n\n<p>Ou plut\u00f4t, non&nbsp;: Air France, via ses alliances, vous vend des services de pi\u00e8tre qualit\u00e9&nbsp;! Triste, mais c\u2019est comme \u00e7a&nbsp;! Et sans l\u2019excuse de pr\u00e8s d\u2019un demi-si\u00e8cle de dictature communiste&nbsp;!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-3.jpg\"><img data-attachment-id=\"26894\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/tarom-ceausescu-pas-vraiment-mort\/ro-af-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-3.jpg?fit=1026%2C590\" data-orig-size=\"1026,590\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"RO-AF-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-3.jpg?fit=300%2C173\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-3.jpg?fit=1024%2C589\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-3.jpg?resize=503%2C289\" alt=\"\" class=\"wp-image-26894\" width=\"503\" height=\"289\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-3.jpg?resize=1024%2C589 1024w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-3.jpg?resize=300%2C173 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-3.jpg?resize=768%2C442 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-3.jpg?resize=345%2C198 345w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-3.jpg?resize=700%2C403 700w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-3.jpg?w=1026 1026w\" sizes=\"(max-width: 503px) 100vw, 503px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 ou du moins la bureaucratie de l&rsquo;ancien r\u00e9gime communiste, \u00e0 l\u2019image lourde d\u2019incomp\u00e9tence&nbsp;! Dimanche 21, nous rendant en Roumanie pour les f\u00eates de No\u00ebl, nous proc\u00e9dons d\u00e8s 10 heures \u00e0 l\u2019enregistrement sur le vol Tarom de 12 heures pour Bucarest, passons tranquillement la s\u00e9curit\u00e9&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[661,660],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tarom\u00a0: Ceausescu pas vraiment mort\u2026 - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/tarom-ceausescu-pas-vraiment-mort\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tarom\u00a0: Ceausescu pas vraiment mort\u2026 - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"\u2026 ou du moins la bureaucratie de l&rsquo;ancien r\u00e9gime communiste, \u00e0 l\u2019image lourde d\u2019incomp\u00e9tence&nbsp;! Dimanche 21, nous rendant en Roumanie pour les f\u00eates de No\u00ebl, nous proc\u00e9dons d\u00e8s 10 heures \u00e0 l\u2019enregistrement sur le vol Tarom de 12 heures pour Bucarest, passons tranquillement la s\u00e9curit\u00e9...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/tarom-ceausescu-pas-vraiment-mort\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-31T16:36:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-31T18:12:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?fit=1080%2C1591\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1591\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/tarom-ceausescu-pas-vraiment-mort\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?fit=1080%2C1591\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?fit=1080%2C1591\",\"width\":1080,\"height\":1591},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/tarom-ceausescu-pas-vraiment-mort\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/tarom-ceausescu-pas-vraiment-mort\/\",\"name\":\"Tarom\u00a0: Ceausescu pas vraiment mort\u2026 - 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