{"id":26846,"date":"2024-11-18T12:22:04","date_gmt":"2024-11-18T12:22:04","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26846"},"modified":"2024-11-18T12:22:06","modified_gmt":"2024-11-18T12:22:06","slug":"ski-et-greenwashing","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/ski-et-greenwashing\/","title":{"rendered":"Ski et Greenwashing"},"content":{"rendered":"\n

La saison de ski va bient\u00f4t ouvrir ? Parlons greenwashing !<\/p>\n\n\n\n

Comme le soulignait r\u00e9cemment la rtbf<\/a>, Les stations de ski sont prises dans un sacr\u00e9 \u00ab cercle vicieux : le r\u00e9chauffement climatique n\u00e9cessite de plus en plus de recours \u00e0 cette neige artificielle \u2026 dont le bilan environnemental contribue \u00e0 alimenter le r\u00e9chauffement climatique \u00bb<\/em>. <\/p>\n\n\n\n

Alors, elles tentent de redorer leur image en usant et abusant du greenwashing.<\/p>\n\n\n\n

Exemple puis\u00e9 sur le site du Grand Massif<\/a> (Flaine, Samo\u00ebns) : pour r\u00e9duite son empreinte carbone, la station met \u00ab \u00e0 l\u2019arr\u00eat des remont\u00e9es m\u00e9caniques redondantes en dehors des p\u00e9riodes de forte fr\u00e9quentation \u00bb<\/em>.<\/p>\n\n\n\n

On pourrait dire bien des choses sur l\u2019adjectif \u00ab redondantes \u00bb <\/em>: l\u2019ouverture tardive du t\u00e9l\u00e9si\u00e8ge de Corbalanche oblige \u00e0 effectuer un sacr\u00e9 d\u00e9tour pour revenir de Flaine vers Samo\u00ebns \u2013 j\u2019y reviendrai dans un autre papier !<\/p>\n\n\n\n

Cela pourrait para\u00eetre vertueux \u2026 sauf que ce magnifique \u00ab plan de sobri\u00e9t\u00e9 \u00e9nerg\u00e9tique \u00bb<\/em> s\u2019effectue sur le dos \u2026 des clients : car si le Grand Massif r\u00e9duit ses services, il se garde bien de r\u00e9duire le prix des forfaits en cons\u00e9quence !<\/p>\n\n\n\n

D\u2019aucuns diraient qu\u2019une attitude responsable r\u00e9side dans le respect de la plan\u00e8te, condition sine qua non, mais aussi des gens \u2013 parmi lesquels ses clients ; et faire peser le poids de ses \u00ab efforts responsables \u00bb<\/em> sur ces seuls derniers, \u00e7a s\u2019appelle aussi du greenwashing \u2026 pour rester poli !<\/p>\n\n\n\n

Sans compter que, comme le souligne Ecomedia<\/a>, \u00ab Plus de 90 % des \u00e9missions de gaz \u00e0 effet de serre (GES) des domaines skiables sont li\u00e9es \u00e0 l\u2019usage des engins de damage fonctionnant au gasoil, les remont\u00e9es m\u00e9caniques \u00e9tant d\u00e9carbon\u00e9es car fonctionnant \u00e0 l\u2019\u00e9lectricit\u00e9 \u00bb<\/em>.<\/p>\n\n\n\n

Greenwashing, quand tu nous tiens \u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

La saison de ski va bient\u00f4t ouvrir ? Parlons greenwashing ! Comme le soulignait r\u00e9cemment la rtbf, Les stations de ski sont prises dans un sacr\u00e9 \u00ab cercle vicieux : le r\u00e9chauffement climatique n\u00e9cessite de plus en plus de recours \u00e0 cette neige artificielle \u2026 dont le bilan environnemental contribue…<\/p>\n","protected":false},"author":2,"featured_media":26847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[655,428],"yoast_head":"\nSki et Greenwashing - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/ski-et-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ski et Greenwashing - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"La saison de ski va bient\u00f4t ouvrir ? 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Les skieurs connaissent\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/11\/Panneau-Am-Morillon-G1-TSf-Les-Esserts-002.jpg?fit=901%2C1200&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26263,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/lidl-ou-lart-du-greenwashing-au-quotidien\/","url_meta":{"origin":26846,"position":1},"title":"Lidl ou l\u2019art du greenwashing au quotidien","date":"24 novembre 2020","format":"gallery","excerpt":"S\u00e9rie de Tweets trompeurs de Lidl France \u2013 @lidlfrance \u2013 \u00e0 l\u2019occasion de la Semaine Europ\u00e9enne de R\u00e9duction des D\u00e9chets\u00a0; ainsi le distributeur annonce fi\u00e8rement\u00a0qu\u2019\u00ab\u00a0en rempla\u00e7ant les sachets plastique de nos fruits et l\u00e9gumes, ce sont 125 tonnes de plastique \u00e9vit\u00e9es chaque ann\u00e9e\u00a0\u00bb\u00a0: bonne \u00e9l\u00e8ve, Lidl\u00a0? Pas vraiment \u2026 parce\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/Green.jpg?fit=772%2C738&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26290,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/innocent-une-marque-qui-manque-dethique\/","url_meta":{"origin":26846,"position":2},"title":"Innocent, une marque qui manque d\u2019\u00e9thique","date":"8 d\u00e9cembre 2020","format":"gallery","excerpt":"Greenwashing\u00a0? Tout d\u00e9pend de l\u2019acception que l\u2019on met derri\u00e8re ce terme, mais s\u2019il doit inclure le respect des lois et des citoyens, alors oui, innocent \u2013 la marque qui clame haut et fort son \u00e9thique \u2013 pratique le greenwashing\u00a0!\u00a0 \u00ab\u00a0Chez innocent, nous voulons laisser les choses dans un meilleur \u00e9tat\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/12\/Diable.jpg?fit=378%2C317&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26603,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-entre-deni-et-refoulement\/","url_meta":{"origin":26846,"position":3},"title":"Marketing, entre d\u00e9ni et refoulement","date":"3 octobre 2022","format":"gallery","excerpt":"Dans son dernier ouvrage, Le D\u00e9ni ou la fabrique de l\u2019aveuglement, Serge Tisseron explique comment nier ce qui peut para\u00eetre une \u00e9vidence \u2013 le changement climatique, en l\u2019occurrence \u2013 constitue pour bon nombre d\u2019entre nous une mani\u00e8re protectrice d\u2019affronter \u2013 ou plut\u00f4t de ne pas affronter \u2013 une r\u00e9alit\u00e9 traumatisante.\u2026","rel":"","context":"Dans "C\u2019est d\u00e9j\u00e0 demain"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/10\/no-1532839_1920.jpg?fit=1200%2C800&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26192,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/ethique-washing\/","url_meta":{"origin":26846,"position":4},"title":"Ethique-washing","date":"27 mai 2020","format":"gallery","excerpt":"Vous avez aim\u00e9 le Greenwashing\u00a0? Vous allez adorer l\u2019\u00e9thique-washing. Greenwashing\u00a0: \u00ab\u00a0proc\u00e9d\u00e9 de marketing ou de relations publiques utilis\u00e9 par une organisation dans le but de se donner une image de responsabilit\u00e9 \u00e9cologique trompeuse\u00a0\u00bb, rappelle Wikip\u00e9dia. 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Plus r\u00e9cemment, j\u2019ai propos\u00e9 le n\u00e9ologisme d\u2019\u00e9thique-washing, pour d\u00e9noncer les\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/Pain.jpeg?fit=660%2C660&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26846"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26846"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26846\/revisions"}],"predecessor-version":[{"id":26848,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26846\/revisions\/26848"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26847"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26846"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}