{"id":26829,"date":"2024-09-11T11:47:30","date_gmt":"2024-09-11T11:47:30","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26829"},"modified":"2024-09-11T11:47:32","modified_gmt":"2024-09-11T11:47:32","slug":"le-marketing-entre-libertes-individuelles-et-protection-du-bien-collectif-par-leonore-dobbelaere","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-entre-libertes-individuelles-et-protection-du-bien-collectif-par-leonore-dobbelaere\/","title":{"rendered":"Le marketing entre libert\u00e9s individuelles et protection du bien collectif, par Leonore Dobbelaere"},"content":{"rendered":"\n<p>@Leonore Dobbelaere, Directrice des march\u00e9s client\u00e8le des particuliers de La Banque Postale, interviendra le 17 Octobre 2024 lors de la matin\u00e9e du <strong>Comit\u00e9 Scientifique<\/strong> de l\u2019<strong>Adetem&nbsp;<\/strong>: <em>Le dernier d\u00e9fi du marketing : r\u00e9former l\u2019entreprise&nbsp;!<\/em><\/p>\n\n\n\n<p>En avant-premi\u00e8re, elle r\u00e9pond \u00e0 la question&nbsp;: \u00ab&nbsp;Dans son dernier manifeste, \u00e0 para\u00eetre \u00e0 l&rsquo;occasion des 70 ans de l&rsquo;Adetem, son Conseil Scientifique \u00e9crit&nbsp;: <em>\u00ab\u00a0Et si le marketing se r\u00e9inventait pour contribuer \u00e0 la recherche d\u2019un \u00e9quilibre entre libert\u00e9s individuelles et responsabilit\u00e9 collective, au profit de tous et de notre plan\u00e8te ?\u00a0\u00bb<\/em>&nbsp;: que vous inspire cette r\u00e9flexion ?<\/p>\n\n\n\n<p><strong>Leonore Dobbelaere&nbsp;:<\/strong> \u00ab&nbsp;La conjugaison entre libert\u00e9s individuelles et protection du bien collectif est une question qui devient essentielle dans nos soci\u00e9t\u00e9s aujourd\u2019hui hyperconnect\u00e9s.<\/p>\n\n\n\n<p>\u00ab&nbsp;Elle se traduit pour le marketing \u00e0 trouver un \u00e9quilibre entre une segmentation pouss\u00e9e \u00e0 l\u2019extr\u00eame pour r\u00e9pondre au plus pr\u00e8s au besoin du consommateur ou du client (dans une relation quasi One to One) et la n\u00e9cessit\u00e9 de maintenir des \u00e9conomies d\u2019\u00e9chelle qui permettent \u00e0 la fois de communiquer dans un mode One to Many, et de conserver des prix accessibles de mani\u00e8re \u00e0 pouvoir servir le plus grand nombre, &nbsp;tout en int\u00e9grant les contraintes &nbsp;soci\u00e9tales et environnementales qui s\u2019imposent \u00e0 &nbsp;nous pour prot\u00e9ger le bien commun.<\/p>\n\n\n\n<p>\u00ab&nbsp;Le marketing a donc plus que jamais un r\u00f4le \u00e0 jouer dans la recherche de cet \u00e9quilibre instable en se confrontant \u00e0 des tendances qui \u00e9mergent comme par exemple la d\u00e9consommation, ou l\u2019hyperpersonnalisation et le retour \u00e0 l\u2019artisanat&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>@Leonore Dobbelaere, Directrice des march\u00e9s client\u00e8le des particuliers de La Banque Postale, interviendra le 17 Octobre 2024 lors de la matin\u00e9e du Comit\u00e9 Scientifique de l\u2019Adetem&nbsp;: Le dernier d\u00e9fi du marketing : r\u00e9former l\u2019entreprise&nbsp;! En avant-premi\u00e8re, elle r\u00e9pond \u00e0 la question&nbsp;: \u00ab&nbsp;Dans son dernier manifeste,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[149],"tags":[168,651],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le marketing entre libert\u00e9s individuelles et protection du bien collectif, par Leonore Dobbelaere - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-entre-libertes-individuelles-et-protection-du-bien-collectif-par-leonore-dobbelaere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le marketing entre libert\u00e9s individuelles et protection du bien collectif, par Leonore Dobbelaere - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"@Leonore Dobbelaere, Directrice des march\u00e9s client\u00e8le des particuliers de La Banque Postale, interviendra le 17 Octobre 2024 lors de la matin\u00e9e du Comit\u00e9 Scientifique de l\u2019Adetem&nbsp;: Le dernier d\u00e9fi du marketing : r\u00e9former l\u2019entreprise&nbsp;! 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Puis le WWW a tout bouscul\u00e9 et acc\u00e9l\u00e9r\u00e9, ce que dans ses deux Manifestes de 2013, puis 2020, le\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/09\/ZOE_0037.jpg?fit=533%2C480&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26829"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26829"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26829\/revisions"}],"predecessor-version":[{"id":26831,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26829\/revisions\/26831"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26830"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26829"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}