{"id":26819,"date":"2024-04-03T11:37:46","date_gmt":"2024-04-03T11:37:46","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26819"},"modified":"2024-04-03T11:37:47","modified_gmt":"2024-04-03T11:37:47","slug":"le-made-in-france-par-arnault-daubresque-nemes","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/le-made-in-france-par-arnault-daubresque-nemes\/","title":{"rendered":"Le \u00ab Made in France \u00bb, par Arnault Daubresque, N\u00e9m\u00e8s"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le Made in France ? Pour (tenter de) y r\u00e9pondre, le 24\/04 au matin, le P\u00f4le Prospective de l\u2019Adetem, donnera la parole aux entreprises qui le mettent concr\u00e8tement en \u0153uvre.<\/p>\n\n\n\n

Pour vous mettre l\u2019eau \u00e0 la bouche, un rapide interview de Arnault Daubresque, Founder & CEO de N\u00e9m\u00e8s.<\/p>\n\n\n\n

Question : <\/strong>N\u00e9m\u00e8s porte un nouveau mod\u00e8le de bijouterie, tr\u00e8s innovant, qui requiert une fabrication locale, au plus proche des clients. Pouvez-vous nous en dire plus ?<\/em><\/p>\n\n\n\n

Arnault Daubresque : N\u00e9m\u00e8s est en effet la premi\u00e8re et la seule marque de bijouterie sur-mesure accessible (\u00e0 partir de 69\u20ac) au monde. Pour donner vie \u00e0 des bijoux tous uniques, cr\u00e9\u00e9s en ligne par nos clients, nous avons d\u00fb construire une cha\u00eene logistique tr\u00e8s particuli\u00e8re, combinant artisanat et nouvelles technologies, 100% made in France. Les bijoux requi\u00e8rent l’intervention de plusieurs ateliers, certains \u00e9tant en Bourgogne, d’autres dans le Lot, dans le Perche ou en \u00cele-de-France. Cette proximit\u00e9 entre les diff\u00e9rents ateliers et savoir-faire, ainsi qu’avec nos \u00e9quipes, est n\u00e9cessaire tant proposer du sur-mesure de mani\u00e8re massive est un d\u00e9fi logistique.<\/p>\n\n\n\n

C’est un d\u00e9fi mais \u00e9galement une opportunit\u00e9 et une chance : nous pouvons ouvrir les portes de nos ateliers et pr\u00e9senter les personnes qui travaillent \u00e0 la r\u00e9alisation des bijoux, qui pourraient \u00eatre les voisins ou les amis des clients finaux. Leur pr\u00e9sence dans divers espaces g\u00e9ographiques fran\u00e7ais peut aussi ancrer le projet de mani\u00e8re locale, et devenir une source de fiert\u00e9 pour nos clients dans diff\u00e9rentes r\u00e9gions. La transparence et la proximit\u00e9 sont des valeurs extr\u00eamement fortes pour cr\u00e9er du lien et rassurer nos clients, qui d\u00e9couvrent avec nous concept dont ils n’avaient souvent jamais entendu parler auparavant.<\/p>\n","protected":false},"excerpt":{"rendered":"

Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le Made in France ? Pour (tenter de) y r\u00e9pondre, le 24\/04 au matin, le P\u00f4le Prospective de l\u2019Adetem, donnera la parole aux entreprises qui le mettent concr\u00e8tement en \u0153uvre. Pour vous mettre l\u2019eau \u00e0…<\/p>\n","protected":false},"author":2,"featured_media":26820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,649],"yoast_head":"\nLe \u00ab Made in France \u00bb, par Arnault Daubresque, N\u00e9m\u00e8s - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/le-made-in-france-par-arnault-daubresque-nemes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le \u00ab Made in France \u00bb, par Arnault Daubresque, N\u00e9m\u00e8s - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le Made in France ? 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