![\"\"](\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/04\/RPAOLA_056-scaled-1.jpg?resize=221%2C317\")
<\/a><\/figure><\/div>\n\n\n\nPour vous mettre l\u2019eau \u00e0 la bouche, un rapide interview de Paola Fabiani,<\/strong> Pr\u00e9sidente Fondatrice de Wisecom.<\/p>\n\n\n\nQuestion : <\/strong>Quand on \u00e9voque le Made in France, on oublie le domaine des services, or pourtant la dimension humaine est capitale, d\u2019autant qu\u2019elle se conjugue avec une dimension \u00e9thique tr\u00e8s forte : vous pouvez nous parler de l\u2019exp\u00e9rience Wisecom en la mati\u00e8re ?<\/em><\/p>\n\n\n\nPaola Fabiani <\/strong>: En partant du constat que certaines notions ont largement \u00e9volu\u00e9es !<\/p>\n\n\n\nEn effet \u00e0 l\u2019heure de l\u2019IA, les distinctions d\u00e9finies jadis entre le service et l\u2019industrie sont de plus en plus perm\u00e9ables et font \u00e9merger des nouvelles typologies comme l\u2019industrie de service ou le service industrialis\u00e9.<\/p>\n\n\n\n
De ce premier postulat en d\u00e9coule un second \u2026 Le savoir-faire \u00e0 la fran\u00e7aise, mais pour tous les secteurs et en particulier ceux ou on ne l\u2019attend pas, comme le service, la notion de service France garantie prend ainsi tout son sens.<\/p>\n\n\n\n
C\u2019est sur cette r\u00e9flexion que le concept de Wisecom s\u2019est en partie fond\u00e9.<\/p>\n\n\n\n
Ou comment mettre en lumi\u00e8re \u00e0 l\u2019\u00e9chelle europ\u00e9enne voire mondiale le savoir-faire \u00e0 la fran\u00e7aise, \u00ab La French Touch \u00bb, dans un m\u00e9tier de service ultra concurrentiel, souvent d\u00e9localis\u00e9 comme le centre d\u2019appel et en faire un argument de comp\u00e9titivit\u00e9, d\u2019innovation et d\u2019engagement !<\/p>\n","protected":false},"excerpt":{"rendered":"
Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le Made in France ? Pour (tenter de) y r\u00e9pondre, le 24\/04 au matin, le P\u00f4le Prospective de l\u2019Adetem, donnera la parole aux entreprises qui le mettent concr\u00e8tement en \u0153uvre. Pour vous mettre l\u2019eau \u00e0…<\/p>\n","protected":false},"author":2,"featured_media":26816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,648],"yoast_head":"\n
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Pour (tenter de) y r\u00e9pondre, le 24\/04 au matin, le P\u00f4le Prospective de l\u2019Adetem, donnera la parole aux entreprises qui le mettent concr\u00e8tement en \u0153uvre. 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<\/a><\/figure><\/div>\n\n\n\n