{"id":26806,"date":"2024-03-27T10:01:24","date_gmt":"2024-03-27T10:01:24","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26806"},"modified":"2024-03-27T10:01:26","modified_gmt":"2024-03-27T10:01:26","slug":"le-made-in-france-par-emilie-faget-appinio","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/le-made-in-france-par-emilie-faget-appinio\/","title":{"rendered":"Le \u00ab Made in France \u00bb, par Emilie Faget, Appinio"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-medium\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Appinio_Emilie-Faget.jpeg\"><img data-attachment-id=\"26807\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/le-made-in-france-par-emilie-faget-appinio\/appinio_emilie-faget\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Appinio_Emilie-Faget.jpeg?fit=512%2C512\" data-orig-size=\"512,512\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Appinio_Emilie-Faget\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Appinio_Emilie-Faget.jpeg?fit=300%2C300\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Appinio_Emilie-Faget.jpeg?fit=512%2C512\" loading=\"lazy\" width=\"300\" height=\"300\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Appinio_Emilie-Faget.jpeg?resize=300%2C300\" alt=\"\" class=\"wp-image-26807\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Appinio_Emilie-Faget.jpeg?resize=300%2C300 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Appinio_Emilie-Faget.jpeg?resize=150%2C150 150w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Appinio_Emilie-Faget.jpeg?resize=500%2C500 500w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Appinio_Emilie-Faget.jpeg?w=512 512w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le Made in France ? Pour (tenter de) y r\u00e9pondre, le 24\/04 au matin, le P\u00f4le Prospective de l\u2019Adetem, donnera la parole aux entreprises qui le mettent concr\u00e8tement en \u0153uvre.<\/p>\n\n\n\n<p>Pour vous mettre l\u2019eau \u00e0 la bouche, un rapide interview de<strong> Emilie Faget<\/strong>, Directrice de client\u00e8le, Appinio.<\/p>\n\n\n\n<p><strong>Question&nbsp;:<\/strong> Avec l&rsquo;inflation, les Fran\u00e7ais pl\u00e9biscitent-ils encore le Made in France&nbsp;? Tu as quelques chiffres \u00e0 nous d\u00e9voiler sur le sujet&nbsp;?<\/p>\n\n\n\n<p><strong>Emilie Faget&nbsp;:<\/strong><em> Selon notre \u00e9tude r\u00e9alis\u00e9e pour&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/lsa\/\" target=\"_blank\" rel=\"noreferrer noopener\">@LSA<\/a>, la consommation de produits Made in France s\u2019est dans l\u2019ensemble maintenue en 2023 (\u00e0 39 %), voire a augment\u00e9 pour pr\u00e8s d\u2019un tiers des Fran\u00e7ais (30 %), et ce malgr\u00e9 une hausse notable des prix de ce type de produits, constat\u00e9e par 82 % des r\u00e9pondants. Rappelons que le pays de fabrication est un crit\u00e8re d\u2019achat important pour 62 %, des Fran\u00e7ais, et m\u00eame d\u00e9terminant pour 1 personne sur 4<\/em><\/p>\n\n\n\n<p><em>Plus des deux tiers des Fran\u00e7ais (69 %) consid\u00e8rent notamment que le Made in France est la garantie d\u2019avoir un produit de meilleure qualit\u00e9.Mais notre \u00e9tude r\u00e9v\u00e8le aussi qu\u2019un tiers de Fran\u00e7ais (32 %) ont r\u00e9duit leurs achats Made in France, une baisse directement li\u00e9e \u00e0 l\u2019inflation puisque plus les r\u00e9pondants ont vu leur pouvoir d\u2019achat impact\u00e9 et plus ils ont restreint ces d\u00e9penses (en baisse pour 47 % des Fran\u00e7ais les plus touch\u00e9s par l\u2019inflation).In fine, si 76 % se d\u00e9clarent pr\u00eats \u00e0 d\u00e9penser plus pour du Made in France, en particulier pour les produits alimentaires et les produits d\u2019hygi\u00e8ne\/cosm\u00e9tiques (suivi de l\u2019habillement, l\u2019automobile et les jouets), seuls 28% sont pr\u00eats \u00e0 payer entre 5% et 10% plus cher, et 11% plus de 10% plus cher.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le Made in France ? Pour (tenter de) y r\u00e9pondre, le 24\/04 au matin, le P\u00f4le Prospective de l\u2019Adetem, donnera la parole aux entreprises qui le mettent concr\u00e8tement en \u0153uvre. Pour vous mettre l\u2019eau \u00e0&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,647],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le \u00ab Made in France \u00bb, par Emilie Faget, Appinio - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/le-made-in-france-par-emilie-faget-appinio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le \u00ab Made in France \u00bb, par Emilie Faget, Appinio - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le Made in France ? 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Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le \u00ab\u00a0Made in France\u00a0\u00bb\u00a0? Certes, les consommateurs le pl\u00e9biscitent, et m\u00eame de plus en\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-\u00d7-1080-px-31.png?fit=1200%2C675&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26802,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/le-made-in-france-par-christian-bruere-mob-ion\/","url_meta":{"origin":26806,"position":1},"title":"Le \u00ab Made in France \u00bb, par Christian Bruere, Mob-ion","date":"23 mars 2024","format":"gallery","excerpt":"Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le Made in France ? 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Pour (tenter de) y r\u00e9pondre, le 24\/04 au matin, le P\u00f4le Prospective de l\u2019Adetem, donnera la parole aux entreprises qui le mettent concr\u00e8tement en \u0153uvre. Pour vous mettre l\u2019eau \u00e0 la bouche, un rapide interview\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/04\/RPAOLA_056-scaled-1.jpg?fit=836%2C1200&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26124,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/pecresse-et-pepy-se-moquent-franchement-des-gilets-jaunes\/","url_meta":{"origin":26806,"position":4},"title":"P\u00e9cresse et P\u00e9py se moquent franchement des Gilets Jaunes","date":"16 f\u00e9vrier 2020","format":"gallery","excerpt":"Si j\u2019interpelle ici Guillaume P\u00e9py aux c\u00f4t\u00e9s de Val\u00e9rie P\u00e9cresse, en tant que Pr\u00e9sidente d\u2019\u00cele-de-France Mobilit\u00e9s, ce n\u2019est pas que je suis pass\u00e9 \u00e0 c\u00f4t\u00e9 de son remplacement \u00e0 la t\u00eate de la SNCF par Jean-Pierre Farandou, mais parce que cette triste histoire trouve ses sources sous sa pr\u00e9sidence \u2026\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/Saacy-4.jpg?fit=563%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24733,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/cest-la-rentree\/","url_meta":{"origin":26806,"position":5},"title":"C\u2019est la rentr\u00e9e","date":"1 septembre 2013","format":false,"excerpt":"Income disparity between rich and poor growing rapidly.Selon l\u2019Insee, l'\u00e9cart entre riches et pauvres s'est encore accru en France.La paup\u00e9risation des cat\u00e9gories sociales les plus d\u00e9munies \u2013 et l\u2019\u00e9largissement de la fracture sociale \u2013 ne constitue pas une fatalit\u00e9 pour les vieilles \u00e9conomies lib\u00e9rales, et notamment en France\u00a0! Bonne nouvelle\u00a0?Pas\u2026","rel":"","context":"Dans &quot;Culture(s)&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26806"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26806"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26806\/revisions"}],"predecessor-version":[{"id":26808,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26806\/revisions\/26808"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26807"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26806"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}