{"id":26802,"date":"2024-03-23T17:09:42","date_gmt":"2024-03-23T17:09:42","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26802"},"modified":"2024-03-26T07:00:40","modified_gmt":"2024-03-26T07:00:40","slug":"le-made-in-france-par-christian-bruere-mob-ion","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/le-made-in-france-par-christian-bruere-mob-ion\/","title":{"rendered":"Le \u00ab Made in France \u00bb, par Christian Bruere, Mob-ion"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le Made in France ? Pour (tenter de) y r\u00e9pondre, le 24\/04 au matin, le P\u00f4le Prospective de l\u2019Adetem, donnera la parole aux entreprises qui le mettent concr\u00e8tement en \u0153uvre.<\/p>\n\n\n\n

Pour vous mettre l\u2019eau \u00e0 la bouche, un rapide interview de Christian Bruere<\/strong>, Pr\u00e9sident deMob-ion.<\/p>\n\n\n\n

Question :<\/strong> Pour Mob-ion, Made in France est un des piliers d\u2019une d\u00e9marche \u00e9thique et durable : tu peux d\u00e9velopper ?<\/em><\/p>\n\n\n\n

Christian Bruere : <\/strong>Le Made in France est galvaud\u00e9, nous avons fait le choix d\u2019une certification s\u00e9rieuse avec Origine France Garantie, cela nous permet d\u2019incarner la r\u00e9alit\u00e9 de notre mod\u00e8le \u00e0 #P\u00e9rennit\u00e9Programm\u00e9e circulaire, tant pour nos territoires que pour la comp\u00e9titivit\u00e9 \u00e9conomique de la France, sa balance commerciale et les bienfaits \u00e9cologiques qui en d\u00e9coulent.<\/p>\n\n\n\n

Notre mod\u00e8le \u00e0 #P\u00e9rennit\u00e9Programm\u00e9e circulaire s\u2019inscrit dans une d\u00e9marche \u00e9thique et durable car il s\u2019agit d\u2019un mod\u00e8le \u00e9conomique soutenable et extr\u00eamement comp\u00e9titif. Contrairement \u00e0 l\u2019\u00e9conomie lin\u00e9aire o\u00f9 les externalit\u00e9s immat\u00e9rielles ne sont pas prises en compte, la #P\u00e9rennit\u00e9Programm\u00e9e circulaire capitalise sur ces valeurs en les pla\u00e7ant au c\u0153ur du mod\u00e8le et en s\u2019appuyant sur 3 piliers majeurs : la vente \u00e0 l’usage, l’\u00e9co conception d\u00e9montable et l\u2019industrie circulaire.<\/p>\n\n\n\n

C\u2019est une d\u00e9marche durable<\/strong> car Mob-ion int\u00e8gre la ma\u00eetrise compl\u00e8te de la cha\u00eene de valeur industrielle de son scooter \u00e9lectrique connect\u00e9. Ses composants sont \u00e9co con\u00e7us d\u00e9montables pour une industrie circulaire qui diminue son impact \u00e9cologique global. \u00c9tant de meilleure qualit\u00e9, le produit offre une fiabilit\u00e9 optimale, un niveau de r\u00e9parabilit\u00e9 \u00e9lev\u00e9 et surtout la possibilit\u00e9 d’\u00e9viter un recyclage trop pr\u00e9matur\u00e9 par la remanufacturation. 62 % de ses composants, repr\u00e9sentant 78 % de sa valeur initiale, peuvent \u00eatre r\u00e9cup\u00e9r\u00e9s et r\u00e9utilis\u00e9s pour faire un nouveau produit.<\/p>\n\n\n\n

La vente \u00e0 l\u2019usage nous permet de rester propri\u00e9taire de nos sous-ensembles et composants pour les r\u00e9utiliser cycles apr\u00e8s cycles. Gr\u00e2ce \u00e0 l\u2019\u00e9coconception d\u00e9montable, nous pouvons traiter diff\u00e9remment chaque composant. Mob-ion s’est fix\u00e9 l’objectif de ne produire aucun d\u00e9chet, ce que la vente \u00e0 l’usage et l’industrie circulaire permettent. L\u2019ACV de notre scooter montre ainsi que son impact est 8 fois moins \u00e9lev\u00e9 qu\u2019un scooter thermique et 3 fois moins \u00e9lev\u00e9 qu\u2019un scooter \u00e9lectrique.<\/p>\n\n\n\n

C\u2019est une d\u00e9marche \u00e9thique<\/strong> car pour renforcer l\u2019emploi local au c\u0153ur du territoire des Hauts-de-France, nous capitalisons sur la dynamique collective pour \u0153uvrer en faveur de l\u2019industrie circulaire et cr\u00e9er de la valeur durable partag\u00e9e.<\/p>\n\n\n\n

La fabrication locale du scooter \u00e9lectrique connect\u00e9 Mob-ion permet d\u2019atteindre 76,49 % (certification AFNOR 2023) de son prix de revient unitaire acquis en France et de b\u00e9n\u00e9ficier de la certification Origine France Garantie.<\/p>\n\n\n\n

Par ailleurs, nous sommes en train de constituer une entreprise d\u2019insertion avec une soci\u00e9t\u00e9 de formation install\u00e9e sur notre site industriel pour assurer le d\u00e9montage et la qualification des composants de nos scooters et ainsi accompagner le retour \u00e0 l\u2019emploi en d\u00e9veloppant des comp\u00e9tences de remanufacturation. Cela aura pour vertu de nous permettre de recruter via cette structure et de b\u00e9n\u00e9ficier de la formation que les personnels auront re\u00e7ue durant leur p\u00e9riode d\u2019insertion. L\u2019accessibilit\u00e9 du scooter renforce la d\u00e9marche \u00e9thique de notre mod\u00e8le. Le scooter est ainsi propos\u00e9 \u00e0 partir de 49,80 \u20ac TTC par mois en location longue dur\u00e9e (LLD) pour une dur\u00e9e de 2 ans.<\/p>\n\n\n\n

Nous avons \u00e9galement cr\u00e9\u00e9 SolidarMob, qui est un projet de fonds de garantie pour favoriser la mobilit\u00e9 \u00e9lectrique pour les publics pr\u00e9caires qui ne peuvent pas obtenir de financement sans caution.<\/p>\n","protected":false},"excerpt":{"rendered":"

Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le Made in France ? Pour (tenter de) y r\u00e9pondre, le 24\/04 au matin, le P\u00f4le Prospective de l\u2019Adetem, donnera la parole aux entreprises qui le mettent concr\u00e8tement en \u0153uvre. Pour vous mettre l\u2019eau \u00e0…<\/p>\n","protected":false},"author":2,"featured_media":26803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,646],"yoast_head":"\nLe \u00ab Made in France \u00bb, par Christian Bruere, Mob-ion - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/le-made-in-france-par-christian-bruere-mob-ion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le \u00ab Made in France \u00bb, par Christian Bruere, Mob-ion - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le Made in France ? 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