{"id":26793,"date":"2024-03-19T09:02:01","date_gmt":"2024-03-19T09:02:01","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26793"},"modified":"2024-03-20T12:05:23","modified_gmt":"2024-03-20T12:05:23","slug":"made-in-france-realite-ou-illusion","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/made-in-france-realite-ou-illusion\/","title":{"rendered":"\u00ab\u00a0Made in France\u00a0\u00bb, r\u00e9alit\u00e9 ou illusion ?"},"content":{"rendered":"\n<p>\u00ab&nbsp;Made in France&nbsp;\u00bb, c\u2019est bien, c\u2019est porteur, souvent synonyme de qualit\u00e9, parfois aussi de plus cher\u2026 mais en termes marketing, c\u2019est quoi, le \u00ab&nbsp;Made in France&nbsp;\u00bb&nbsp;? Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le \u00ab&nbsp;Made in France&nbsp;\u00bb&nbsp;?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-medium\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-\u00d7-1080-px-31.png\"><img data-attachment-id=\"26794\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/made-in-france-realite-ou-illusion\/entete-emailing-club-1920-x-1080-px-31\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-\u00d7-1080-px-31.png?fit=1920%2C1080\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Entete-Emailing-Club-1920-\u00d7-1080-px-31\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-\u00d7-1080-px-31.png?fit=300%2C169\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-\u00d7-1080-px-31.png?fit=1024%2C576\" loading=\"lazy\" width=\"300\" height=\"169\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-\u00d7-1080-px-31.png?resize=300%2C169\" alt=\"\" class=\"wp-image-26794\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-\u00d7-1080-px-31.png?resize=300%2C169 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-\u00d7-1080-px-31.png?resize=1024%2C576 1024w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-\u00d7-1080-px-31.png?resize=768%2C432 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-\u00d7-1080-px-31.png?resize=1536%2C864 1536w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-\u00d7-1080-px-31.png?resize=700%2C394 700w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-\u00d7-1080-px-31.png?resize=1100%2C619 1100w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-\u00d7-1080-px-31.png?resize=1320%2C743 1320w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Entete-Emailing-Club-1920-\u00d7-1080-px-31.png?w=1920 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Certes, les consommateurs le pl\u00e9biscitent, et m\u00eame de plus en plus&nbsp;: c\u2019est m\u00eame un crit\u00e8re d&rsquo;achat d\u00e9terminant pour 62% des Fran\u00e7ais&nbsp;; et plus des 2\/3 consid\u00e8rent qu\u2019acheter un produit \u00ab&nbsp;Made in France&nbsp;\u00bb est la garantie d\u2019un produit de meilleure qualit\u00e9.<\/p>\n\n\n\n<p>Et pourtant, quand il s\u2019agit de passer \u00e0 l\u2019acte, nombreux sont ceux qui se tournent vers des produits plus exotiques, mais moins chers&nbsp;: la faute \u00e0 un pouvoir d\u2019achat en berne&nbsp;?<\/p>\n\n\n\n<p>Au-del\u00e0 de l\u2019\u00e9thique, de la Mission avec une majuscule, c\u2019est quoi, concr\u00e8tement, une strat\u00e9gie \u00ab&nbsp;Made in France&nbsp;\u00bb&nbsp;?<\/p>\n\n\n\n<p>Pour r\u00e9pondre \u00e0 cette question, le P\u00f4le Prospective de l\u2019Adetem invite le 24 avril ceux qui font le \u00ab&nbsp;Made in France&nbsp;\u00bb \u00e0 venir partager leur exp\u00e9rience et leur vision.<\/p>\n\n\n\n<p>Premiers intervenants confirm\u00e9s&nbsp;:<\/p>\n\n\n\n<ul><li><strong>Emilie Faget<\/strong>, d\u2019Appinio, qui nous dressera le tableau des attentes de nos concitoyens en la mati\u00e8re\u00a0;<\/li><li><strong>Aur\u00e9lien Gohier<\/strong>, Fondateur d\u2019Industry4Good, son dernier podcast sur le Made in France et l&rsquo;\u00e9conomie circulaire est \u00e0 retrouver \u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7128739235787894784\/\">ici<\/a>\u00a0;<\/li><li><strong>Christian Bruere<\/strong>, Pr\u00e9sident de <a href=\"https:\/\/www.mob-ion.fr\/\">Mob-ion<\/a>, fabricant de scooters \u00e9lectriques fran\u00e7ais, mais \u00e9galement \u00e9thiques et durables ;<\/li><li><strong>Paola Fabiani<\/strong>, Pr\u00e9sidente Fondatrice de <a href=\"https:\/\/www.wisecom.fr\/\">Wisecom<\/a>, entreprise qui a pris le contre-pied du march\u00e9 de la d\u00e9localisation en offshore des centres de contacts ;<\/li><li><strong>Isabelle Pintiaux<\/strong>, Directrice Offre et Commerce &amp; Partenariat JO Paris 2024 de D\u00e9cathlon, nous apportera le point de vue d&rsquo;un grand distributeur.<\/li><\/ul>\n\n\n\n<p>Je vous tiendrai r\u00e9guli\u00e8rement inform\u00e9s des autres intervenants au fur et \u00e0 mesure de leurs confirmations.<\/p>\n\n\n\n<p>Pour s\u2019inscrire, c\u2019est <a href=\"https:\/\/adetem.org\/produit\/made-in-france-realite-ou-illusion\/\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab&nbsp;Made in France&nbsp;\u00bb, c\u2019est bien, c\u2019est porteur, souvent synonyme de qualit\u00e9, parfois aussi de plus cher\u2026 mais en termes marketing, c\u2019est quoi, le \u00ab&nbsp;Made in France&nbsp;\u00bb&nbsp;? Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le \u00ab&nbsp;Made in France&nbsp;\u00bb&nbsp;? Certes, les consommateurs le pl\u00e9biscitent,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,161],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00ab\u00a0Made in France\u00a0\u00bb, r\u00e9alit\u00e9 ou illusion ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/made-in-france-realite-ou-illusion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab\u00a0Made in France\u00a0\u00bb, r\u00e9alit\u00e9 ou illusion ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"\u00ab&nbsp;Made in France&nbsp;\u00bb, c\u2019est bien, c\u2019est porteur, souvent synonyme de qualit\u00e9, parfois aussi de plus cher\u2026 mais en termes marketing, c\u2019est quoi, le \u00ab&nbsp;Made in France&nbsp;\u00bb&nbsp;? 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Peut-on \u2013 et comment \u2013 construire une strat\u00e9gie marketing sur le \u00ab&nbsp;Made in France&nbsp;\u00bb&nbsp;? 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