{"id":26760,"date":"2024-01-09T12:55:32","date_gmt":"2024-01-09T12:55:32","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26760"},"modified":"2024-01-12T14:41:26","modified_gmt":"2024-01-12T14:41:26","slug":"ai-generative-le-nouvel-eldorado-le-7-fevrier-a-ladetem","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/ai-generative-le-nouvel-eldorado-le-7-fevrier-a-ladetem\/","title":{"rendered":"AI g\u00e9n\u00e9rative, le nouvel Eldorado, le 7 f\u00e9vrier \u00e0 l\u2019Adetem"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-medium\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/winter-7593872_1280.jpg\"><img data-attachment-id=\"26761\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/ai-generative-le-nouvel-eldorado-le-7-fevrier-a-ladetem\/winter-7593872_1280\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/winter-7593872_1280.jpg?fit=600%2C600\" data-orig-size=\"600,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"winter-7593872_1280\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/winter-7593872_1280.jpg?fit=300%2C300\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/winter-7593872_1280.jpg?fit=600%2C600\" loading=\"lazy\" width=\"300\" height=\"300\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/winter-7593872_1280.jpg?resize=300%2C300\" alt=\"\" class=\"wp-image-26761\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/winter-7593872_1280.jpg?resize=300%2C300 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/winter-7593872_1280.jpg?resize=150%2C150 150w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/winter-7593872_1280.jpg?resize=550%2C550 550w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/winter-7593872_1280.jpg?resize=500%2C500 500w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/winter-7593872_1280.jpg?w=600 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Pour 2023, les prospectivistes n\u2019avaient d\u2019yeux que le M\u00e9tavers, le nouvel Eldorado promis, entre autres, par Mark Zuckerberg \u2026 avant de faire un peu <em>\u00ab&nbsp;flop&nbsp;\u00bb<\/em>&nbsp;!<\/p>\n\n\n\n<p>Alors, 2024 sera-t-elle l\u2019ann\u00e9e de l\u2019AI g\u00e9n\u00e9rative \u2026 ou pas&nbsp;? Gartner la situe au pic de son Hype Cycle \u2026 mais peut-\u00eatre faut-il se m\u00e9fier autant des pr\u00e9dictions catastrophes que des utopistes&nbsp;!<\/p>\n\n\n\n<p>Alors, entre craintes et fantasmes, le P\u00f4le Prospective vous propose de faire un point \u00e0 date le 7 f\u00e9vrier au matin, non pas en dissertant \u00e0 l\u2019infini sur les avantages inou\u00efs et les risques incommensurables de l\u2019AI g\u00e9n\u00e9rative, mais en donnant la parole&nbsp;:<\/p>\n\n\n\n<ul><li>Aux entreprises qui la mettent concr\u00e8tement en \u0153uvre, avec\u00a0:<ul><li><strong>Flavien Douetteau<\/strong>, Cofondateur et CEO de Ublo,<\/li><\/ul><ul><li><strong>Fay\u00e7al Boujemaa<\/strong>, Data&amp;AI Technology Strategy and Digital Transformation d\u2019Orange,<\/li><\/ul><ul><li>Essilor (\u00e0 confirmer).<\/li><\/ul><\/li><li>Aux ing\u00e9nieurs qui la font, avec\u00a0:<ul><li><strong>Mathieu Crucq<\/strong>, Directeur G\u00e9n\u00e9ral de Brainsonic,<\/li><\/ul><ul><li><strong>Christian Langevin<\/strong>, Chief Product Officer de Groupe Chapsvision &#8211; QWAM Content Intelligence.<\/li><\/ul><\/li><li>En consid\u00e9rant aussi les limites \u00e0 sa cr\u00e9dibilit\u00e9, avec\u00a0:<ul><li><strong>Fr\u00e9d\u00e9ric Cavazza<\/strong>, Consultant et conf\u00e9rencier,<\/li><\/ul><ul><li><strong>Yann Gourvennec<\/strong>, PDG et fondateur de Visionary Marketing,<\/li><\/ul><ul><li><strong>Micha\u00ebl Tartar<\/strong>, Fondateur &amp; CEO de DIMM.UP FR.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>Pour s\u2019inscrire, c\u2019est <a href=\"https:\/\/adetem.org\/produit\/ai-generative-le-nouveau-eldorado\/\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour 2023, les prospectivistes n\u2019avaient d\u2019yeux que le M\u00e9tavers, le nouvel Eldorado promis, entre autres, par Mark Zuckerberg \u2026 avant de faire un peu \u00ab&nbsp;flop&nbsp;\u00bb&nbsp;! Alors, 2024 sera-t-elle l\u2019ann\u00e9e de l\u2019AI g\u00e9n\u00e9rative \u2026 ou pas&nbsp;? Gartner la situe au pic de son Hype Cycle \u2026&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,631],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI g\u00e9n\u00e9rative, le nouvel Eldorado, le 7 f\u00e9vrier \u00e0 l\u2019Adetem - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/ai-generative-le-nouvel-eldorado-le-7-fevrier-a-ladetem\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI g\u00e9n\u00e9rative, le nouvel Eldorado, le 7 f\u00e9vrier \u00e0 l\u2019Adetem - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Pour 2023, les prospectivistes n\u2019avaient d\u2019yeux que le M\u00e9tavers, le nouvel Eldorado promis, entre autres, par Mark Zuckerberg \u2026 avant de faire un peu \u00ab&nbsp;flop&nbsp;\u00bb&nbsp;! 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