{"id":26743,"date":"2024-01-10T11:31:09","date_gmt":"2024-01-10T11:31:09","guid":{"rendered":"https:\/\/consumerinsight.eu\/marketingisdead\/?p=26743"},"modified":"2024-01-10T11:31:12","modified_gmt":"2024-01-10T11:31:12","slug":"lai-generative-par-flavien-douetteau-ceo-de-ublo","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/lai-generative-par-flavien-douetteau-ceo-de-ublo\/","title":{"rendered":"L\u2019AI g\u00e9n\u00e9rative, par Flavien Douetteau, CEO de Ublo"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

AI g\u00e9n\u00e9rative, le nouvel Eldorado \u2026 ou le nouveau M\u00e9tavers ?<\/p>\n\n\n\n

Tandis que chantres de l\u2019AI g\u00e9n\u00e9rative regardent le verre \u00e0 moiti\u00e9 plein, ses d\u00e9tracteurs contemplent le verre \u00e0 moiti\u00e9 vide : mais o\u00f9 se situe la r\u00e9alit\u00e9, dans tout \u00e7a ? Pour (tenter de) y r\u00e9pondre, le 7 f\u00e9vrier au matin, le P\u00f4le Prospective de l\u2019Adetem, donnera la parole aux entreprises qui la mettent concr\u00e8tement en \u0153uvre.<\/p>\n\n\n\n

Pour vous mettre l\u2019eau \u00e0 la bouche, un rapide interview de Flavien Douetteau<\/strong>, Cofondateur et CEO de Ublo<\/strong>.<\/p>\n\n\n\n

Question :<\/strong> Alors, AI g\u00e9n\u00e9rative, le nouvel Eldorado \u2026 ou le nouveau M\u00e9tavers ?<\/em><\/p>\n\n\n\n

Flavien Douetteau\u00a0:<\/strong> \u00a0Un peu des deux. Clairement l’AI g\u00e9n\u00e9rative apporte et va apporter des gains en productivit\u00e9 aux particuliers et aux entreprises. Mais attention \u00e0 ne pas croire que tout ce que l’AI g\u00e9n\u00e9rative touche va se transformer en or. Comme souvent apr\u00e8s la phase de \u00ab\u00a0hype\u00a0\u00bb, il y aura forc\u00e9ment une p\u00e9riode plus calme avec une r\u00e9flexion un peu plus ancr\u00e9e dans la r\u00e9alit\u00e9 quotidienne en entreprise. Je le r\u00e9p\u00e8te souvent mais bien avant la technologie, les humains et les processus sont essentiels si l’on veut arriver \u00e0 cr\u00e9er un vrai changement.\u00a0\u00a0<\/p>\n\n\n\n

Question :<\/strong> Concr\u00e8tement, qu\u2019est-ce que l\u2019AI g\u00e9n\u00e9rative apporte \u00e0 Ublo et \u00e0 ses clients ?<\/em><\/p>\n\n\n\n

Flavien Douetteau\u00a0:<\/strong> \u00a0Elle apporte 3 choses\u00a0:<\/p>\n\n\n\n

1- L’aide \u00e0 la g\u00e9n\u00e9ration de contenu (on peut penser naturellement dans l’immobilier \u00e0 la r\u00e9daction d’annonces),<\/p>\n\n\n\n

2- L’aide au support client en permettant de proposer un chatbot s’appuyant sur une base de connaissance interne,<\/p>\n\n\n\n

3- L’aide \u00e0 la prise de d\u00e9cisions et au requ\u00eatage d’information en rendant possible \u00ab\u00a0d’\u00e9crire\u00a0\u00bb, c’est-\u00e0 dire utiliser le conversationnel pour interroger une base de donn\u00e9es. Par exemple \u00ab\u00a0Quel est mon niveau d’impay\u00e9s sur le dernier mois ?\u00a0\u00bb<\/p>\n\n\n\n

Ce n’est que le d\u00e9but mais ne pas oublier que derri\u00e8re cette rupture technologique si les donn\u00e9es de l’entreprise ne sont pas de qualit\u00e9, tr\u00e8s difficile de faire quelque chose.<\/p>\n\n\n\n

Pour s\u2019inscrire, c\u2019est ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

AI g\u00e9n\u00e9rative, le nouvel Eldorado \u2026 ou le nouveau M\u00e9tavers ? Tandis que chantres de l\u2019AI g\u00e9n\u00e9rative regardent le verre \u00e0 moiti\u00e9 plein, ses d\u00e9tracteurs contemplent le verre \u00e0 moiti\u00e9 vide : mais o\u00f9 se situe la r\u00e9alit\u00e9, dans tout \u00e7a ? Pour (tenter de) y r\u00e9pondre, le…<\/p>\n","protected":false},"author":2,"featured_media":26744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[633,634],"yoast_head":"\nL\u2019AI g\u00e9n\u00e9rative, par Flavien Douetteau, CEO de Ublo - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/lai-generative-par-flavien-douetteau-ceo-de-ublo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019AI g\u00e9n\u00e9rative, par Flavien Douetteau, CEO de Ublo - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"AI g\u00e9n\u00e9rative, le nouvel Eldorado \u2026 ou le nouveau M\u00e9tavers ? 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Tandis que chantres de l\u2019AI g\u00e9n\u00e9rative regardent le verre \u00e0 moiti\u00e9 plein, ses d\u00e9tracteurs contemplent le verre \u00e0 moiti\u00e9 vide\u00a0: mais o\u00f9 se situe la r\u00e9alit\u00e9, dans tout \u00e7a\u00a0? Pour (tenter de) y r\u00e9pondre, le 7 f\u00e9vrier au matin, le\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/1669383420687.jpeg?fit=512%2C512&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26775,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/frederic-cavazza\/","url_meta":{"origin":26743,"position":5},"title":"L\u2019IA g\u00e9n\u00e9rative, par Fr\u00e9d\u00e9ric Cavazza","date":"12 janvier 2024","format":"gallery","excerpt":"L'IA g\u00e9n\u00e9rative, le nouvel Eldorado \u2026 ou le nouveau M\u00e9tavers\u00a0? Tandis que chantres de l\u2019IA g\u00e9n\u00e9rative regardent le verre \u00e0 moiti\u00e9 plein, ses d\u00e9tracteurs contemplent le verre \u00e0 moiti\u00e9 vide\u00a0: mais o\u00f9 se situe la r\u00e9alit\u00e9, dans tout \u00e7a\u00a0? Pour (tenter de) y r\u00e9pondre, le 7 f\u00e9vrier au matin, le\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/Fred.jpg?fit=800%2C800&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26743"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26743"}],"version-history":[{"count":8,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26743\/revisions"}],"predecessor-version":[{"id":26765,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26743\/revisions\/26765"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26744"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26743"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}