{"id":26727,"date":"2024-01-05T12:20:40","date_gmt":"2024-01-05T12:20:40","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26727"},"modified":"2024-01-05T12:21:42","modified_gmt":"2024-01-05T12:21:42","slug":"ai-generative-le-nouvel-eldorado","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/ai-generative-le-nouvel-eldorado\/","title":{"rendered":"AI g\u00e9n\u00e9rative, le nouvel Eldorado ?"},"content":{"rendered":"\n<p><em>\u00ab&nbsp;\u00c0 l\u2019origine, ce n&rsquo;\u00e9tait qu&rsquo;un banal proc\u00e8s opposant un particulier \u00e0 une compagnie a\u00e9rienne, accus\u00e9e d&rsquo;\u00eatre responsable de blessures qu&rsquo;il dit avoir subies&nbsp;\u00bb,<\/em> comme le relate <a href=\"https:\/\/www.lefigaro.fr\/sciences\/a-cause-de-chatgpt-un-avocat-americain-cite-des-arrets-qui-n-ont-jamais-existe-20230529\">Le Figaro<\/a>. Sauf que <em>\u00ab&nbsp;les avocats de la compagnie a\u00e9rienne ont \u00e9t\u00e9 interloqu\u00e9s par le m\u00e9moire transmis par les avocats du plaignant&nbsp;: parmi les arr\u00eats cit\u00e9s en guise de jurisprudence, pour appuyer leur requ\u00eate, ces derniers ont invoqu\u00e9 plusieurs affaires qui n&rsquo;ont tout simplement jamais exist\u00e9&nbsp;\u00bb<\/em>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/AI-7-Fev.png\"><img data-attachment-id=\"26728\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/ai-generative-le-nouvel-eldorado\/ai-7-fev\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/AI-7-Fev.png?fit=1920%2C1080\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AI 7 Fev\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/AI-7-Fev.png?fit=300%2C169\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/AI-7-Fev.png?fit=1024%2C576\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/AI-7-Fev.png?resize=377%2C211\" alt=\"\" class=\"wp-image-26728\" width=\"377\" height=\"211\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/AI-7-Fev.png?resize=1024%2C576 1024w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/AI-7-Fev.png?resize=300%2C169 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/AI-7-Fev.png?resize=768%2C432 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/AI-7-Fev.png?resize=1536%2C864 1536w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/AI-7-Fev.png?resize=700%2C394 700w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/AI-7-Fev.png?resize=1100%2C619 1100w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/AI-7-Fev.png?resize=1320%2C743 1320w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/AI-7-Fev.png?w=1920 1920w\" sizes=\"(max-width: 377px) 100vw, 377px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Comment l\u2019avocat du plaignant, malgr\u00e9 ses 30 ann\u00e9es d&rsquo;exp\u00e9rience de juriste, a-t-il pu commettre une belle bourde et inventer pas moins de 6 fausses d\u00e9cisions de justice, fausses citations bien s\u00fbr \u00e0 l\u2019appui&nbsp;?<\/p>\n\n\n\n<p>En sous-traitant le travail, non pas \u00e0 un stagiaire un peu flemmard, mais \u00e0 \u2026 ChatGPT&nbsp;! L\u2019intelligence artificielle avait \u00e9t\u00e9 jusqu\u2019\u00e0 pr\u00e9ciser ses sources \u2026 qui n\u2019existaient pas&nbsp;: le <em>\u00ab&nbsp;seul&nbsp;\u00bb<\/em> tort de l\u2019avocat New-Yorkais avait \u00e9t\u00e9 d\u2019accorder une confiance aveugle \u2013 et de ne pas v\u00e9rifier l\u2019existence desdites sources \u2013 \u00e0 une intelligence artificielle qui pr\u00e9cise pourtant \u00e0 ses utilisateurs risquer de <em>\u00ab&nbsp;fournir des informations erron\u00e9es&nbsp;\u00bb<\/em>.<\/p>\n\n\n\n<p>Cet exemple pr\u00e9sente un <em>\u00ab&nbsp;double m\u00e9rite&nbsp;\u00bb<\/em>&nbsp;: tout d\u2019abord, il souligne bien que les AI ne sont que des outils certes puissants, mais encore imparfaits, et qu\u2019il convient de s\u2019en m\u00e9fier.<\/p>\n\n\n\n<p>Mais \u00e9galement, il offre un boulevard aux d\u00e9tracteurs de l\u2019AI g\u00e9n\u00e9rative&nbsp;: <em>\u00ab&nbsp;Regardez o\u00f9 conduit une confiance dans ces nouvelles technologies&nbsp;!&nbsp;\u00bb.<\/em><\/p>\n\n\n\n<p>Bref, tout le monde est content, les uns regardant le verre \u00e0 moiti\u00e9 plein les autres contemplant le verre \u00e0 moiti\u00e9 vide&nbsp;: et o\u00f9 se situe la r\u00e9alit\u00e9, dans tout \u00e7a&nbsp;?<\/p>\n\n\n\n<p>Telle est la question que nous nous sommes pos\u00e9s avec Fr\u00e9d\u00e9ric Dumas, et \u00e0 laquelle nous souhaiterions \u2013 tr\u00e8s modestement et partiellement r\u00e9pondre \u2013 dans le cadre du P\u00f4le Prospective de l\u2019Adetem, le 7 f\u00e9vrier au matin en donnant la parole&nbsp;:<\/p>\n\n\n\n<ul><li>Non pas aux chantres de l\u2019AI g\u00e9n\u00e9rative, mais aux entreprises qui la mettent concr\u00e8tement en \u0153uvre<\/li><li>Aux ing\u00e9nieurs qui la font \u2013 promis, ils adapteront leur discours aux n\u00e9ophytes,<\/li><li>Sans oublier la dimension \u00e9thique, avec le collectif <a href=\"https:\/\/docs.google.com\/document\/d\/183KiD3OoqefmJCziVkF-jQUGtVyIYPt1V6q4GEXECiA\/edit#heading=h.3n41mayamw06\">100% Human content<\/a>.<\/li><\/ul>\n\n\n\n<p>Pour s\u2019inscrire, c\u2019est <a href=\"https:\/\/adetem.org\/produit\/ai-generative-le-nouveau-eldorado\/\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab&nbsp;\u00c0 l\u2019origine, ce n&rsquo;\u00e9tait qu&rsquo;un banal proc\u00e8s opposant un particulier \u00e0 une compagnie a\u00e9rienne, accus\u00e9e d&rsquo;\u00eatre responsable de blessures qu&rsquo;il dit avoir subies&nbsp;\u00bb, comme le relate Le Figaro. Sauf que \u00ab&nbsp;les avocats de la compagnie a\u00e9rienne ont \u00e9t\u00e9 interloqu\u00e9s par le m\u00e9moire transmis par les&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,631],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI g\u00e9n\u00e9rative, le nouvel Eldorado ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/ai-generative-le-nouvel-eldorado\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI g\u00e9n\u00e9rative, le nouvel Eldorado ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"\u00ab&nbsp;\u00c0 l\u2019origine, ce n&rsquo;\u00e9tait qu&rsquo;un banal proc\u00e8s opposant un particulier \u00e0 une compagnie a\u00e9rienne, accus\u00e9e d&rsquo;\u00eatre responsable de blessures qu&rsquo;il dit avoir subies&nbsp;\u00bb, comme le relate Le Figaro. 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Tandis que chantres de l\u2019AI g\u00e9n\u00e9rative regardent le verre \u00e0 moiti\u00e9 plein, ses d\u00e9tracteurs contemplent le verre \u00e0 moiti\u00e9 vide\u00a0: mais o\u00f9 se situe la r\u00e9alit\u00e9, dans tout \u00e7a\u00a0? Pour (tenter de) y r\u00e9pondre, le 7 f\u00e9vrier au matin, le\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/Tartar.jpeg?fit=480%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26743,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/lai-generative-par-flavien-douetteau-ceo-de-ublo\/","url_meta":{"origin":26727,"position":1},"title":"L\u2019AI g\u00e9n\u00e9rative, par Flavien Douetteau, CEO de Ublo","date":"10 janvier 2024","format":"gallery","excerpt":"AI g\u00e9n\u00e9rative, le nouvel Eldorado \u2026 ou le nouveau M\u00e9tavers\u00a0? 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