{"id":26702,"date":"2023-09-26T07:54:04","date_gmt":"2023-09-26T07:54:04","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26702"},"modified":"2023-09-26T07:54:05","modified_gmt":"2023-09-26T07:54:05","slug":"marketing-et-sobriete-rencontre-avec-remy-oudghiri","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/","title":{"rendered":"Marketing et sobri\u00e9t\u00e9\u00a0: rencontre avec Remy Oudghiri"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/remy-oudghiri.jpeg\"><img data-attachment-id=\"26703\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/remy-oudghiri\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/remy-oudghiri.jpeg?fit=650%2C496\" data-orig-size=\"650,496\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"remy-oudghiri\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/remy-oudghiri.jpeg?fit=300%2C229\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/remy-oudghiri.jpeg?fit=650%2C496\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/remy-oudghiri.jpeg?resize=259%2C198\" alt=\"\" class=\"wp-image-26703\" width=\"259\" height=\"198\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/remy-oudghiri.jpeg?w=650 650w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/remy-oudghiri.jpeg?resize=300%2C229 300w\" sizes=\"(max-width: 259px) 100vw, 259px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Consommer moins pour consommer mieux&nbsp;: par conviction ou par obligation, la sobri\u00e9t\u00e9 s\u2019impose aux consommateurs&nbsp;! Mais comment le marketing saura-t-il r\u00e9pondre \u00e0 ces nouvelles exigences soci\u00e9tales&nbsp;?<\/p>\n\n\n\n<p>Ce sera le th\u00e8me de matin\u00e9e organis\u00e9e le P\u00f4le Prospective de l\u2019Adetem le 3 Octobre prochain (inscriptions <a href=\"https:\/\/adetem.org\/produit\/la-sobriete-et-limpact-pour-le-marketing\/\">ici<\/a>)&nbsp;; en avant-premi\u00e8re, un des intervenants, Remy Oudghiri, Sociologue, Directeur g\u00e9n\u00e9ral de Sociovision, r\u00e9pond \u00e0 nos questions.<\/p>\n\n\n\n<p><strong>Question&nbsp;:<\/strong> <em>Volontaire ou subie, la sobri\u00e9t\u00e9 s\u2019impose dans la consommation des Fran\u00e7ais&nbsp;: comment percevez-vous cette nouvelle tendance&nbsp;?<\/em><\/p>\n\n\n\n<p><strong>Remy Oudghiri&nbsp;: <\/strong>Une grande partie du public fran\u00e7ais est d\u00e9sormais acquis \u00e0 l\u2019id\u00e9e qu\u2019il va lui falloir changer ses comportements pour s\u2019adapter \u00e0 la nouvelle donne climatique, \u00e9nerg\u00e9tique et environnementale. Dans ce contexte, la notion de \u00ab&nbsp;sobri\u00e9t\u00e9&nbsp;\u00bb est per\u00e7ue positivement, contrairement \u00e0 la notion de \u00ab&nbsp;d\u00e9croissance&nbsp;\u00bb qui fait peur. De fait, depuis une dizaine d\u2019ann\u00e9es, l\u2019id\u00e9e que \u00ab&nbsp;consommer mieux, c\u2019est consommer moins&nbsp;\u00bb ne cesse de gagner des points dans nos \u00e9tudes. Les Fran\u00e7ais r\u00eavent d\u2019une soci\u00e9t\u00e9 o\u00f9 la croissance serait vertueuse sur le plan environnemental et permettrait de conserver l\u2019essentiel du mode de vie \u00e0 l\u2019occidentale.<\/p>\n\n\n\n<p>Mais le contexte inflationniste vient relativiser cet engouement. D\u00e9sormais, la sobri\u00e9t\u00e9 est subie par une part croissante non seulement des classes populaires, mais \u00e9galement des classes moyennes. Dans la derni\u00e8re vague de notre grande enqu\u00eate annuelle, 66% des Fran\u00e7ais d\u00e9clarent que leur budget leur permet tout juste de faire face aux d\u00e9penses de base, un chiffre qui a gagn\u00e9 20 points depuis 2018&nbsp;! Dans ce contexte, la sobri\u00e9t\u00e9 fait moins r\u00eaver.<\/p>\n\n\n\n<p>Ainsi, la mont\u00e9e des enseignes discount et le succ\u00e8s de la seconde main, pour prendre ces deux exemples typiques de notre \u00e9poque, sont moins les sympt\u00f4mes d\u2019une soci\u00e9t\u00e9 qui aspire \u00e0 une \u00ab&nbsp;sobri\u00e9t\u00e9 heureuse&nbsp;\u00bb que les signes d\u2019un d\u00e9classement d\u2019une partie de la population. De plus en plus, les Fran\u00e7ais sont contraints \u00e0 la sobri\u00e9t\u00e9. Les \u00ab&nbsp;sobres heureux&nbsp;\u00bb ou partisans de la sobri\u00e9t\u00e9 volontaire existent, ils augmentent m\u00eame, mais ils restent minoritaires. Il y a plus de consommateurs sobres qui r\u00eavent de l\u2019\u00eatre que de consommateurs sobres r\u00e9els. Le succ\u00e8s des SUV ou d\u2019une enseigne comme Shein montre que les valeurs du consum\u00e9risme et du mat\u00e9rialisme sont loin d\u2019avoir disparu. L\u2019enjeu, pour demain, sera de r\u00e9concilier les intentions et les actes, autrement dit, de r\u00e9concilier les Fran\u00e7ais avec eux-m\u00eames.<\/p>\n\n\n\n<p><strong>Question&nbsp;: <\/strong><em>Comment les entreprises doivent-elles d\u2019adapter \u00e0 cette nouvelle tendance ?<\/em><\/p>\n\n\n\n<p><strong>Remy Oudghiri&nbsp;: <\/strong>Pour les entreprises qui se lancent ou les start-ups, la situation est simple&nbsp;: elles n\u2019ont pas besoin de s\u2019adapter. La sobri\u00e9t\u00e9 fait partie du cadre \u00e9vident dans lequel il faut d\u00e9sormais \u00e9voluer.<\/p>\n\n\n\n<p>Le d\u00e9fi est beaucoup plus exigeant pour les entreprises, grandes ou petites, qui se sont d\u00e9velopp\u00e9es dans le cadre de \u00ab&nbsp;l\u2019ancien syst\u00e8me&nbsp;\u00bb. Mais la sobri\u00e9t\u00e9 peut les aider \u00e0 r\u00e9aliser de meilleures performances. En effet, cela les oblige \u00e0 r\u00e9duire la voilure et, ce faisant, \u00e0 r\u00e9aliser des \u00e9conomies. Plus g\u00e9n\u00e9ralement, il faut qu\u2019elles se fixent des \u00e9ch\u00e9ances r\u00e9alistes \u00e0 long terme afin de franchir par \u00e9tapes la voie vers une entreprise responsable, sobre et d\u00e9carbon\u00e9e. La r\u00e8glementation les y aide en d\u00e9terminant des dates-cl\u00e9s (indice de r\u00e9parabilit\u00e9, fin des voitures thermiques, etc.). L\u2019enjeu pour les entreprises sera de ne pas s\u2019\u00e9loigner des objectifs \u00e0 long terme qu\u2019elles se sont fix\u00e9es. Il y va de leur cr\u00e9dibilit\u00e9 et, dans le monde qui vient, de leur survie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consommer moins pour consommer mieux&nbsp;: par conviction ou par obligation, la sobri\u00e9t\u00e9 s\u2019impose aux consommateurs&nbsp;! Mais comment le marketing saura-t-il r\u00e9pondre \u00e0 ces nouvelles exigences soci\u00e9tales&nbsp;? Ce sera le th\u00e8me de matin\u00e9e organis\u00e9e le P\u00f4le Prospective de l\u2019Adetem le 3 Octobre prochain (inscriptions ici)&nbsp;; en&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[625],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing et sobri\u00e9t\u00e9\u00a0: rencontre avec Remy Oudghiri - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing et sobri\u00e9t\u00e9\u00a0: rencontre avec Remy Oudghiri - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Consommer moins pour consommer mieux&nbsp;: par conviction ou par obligation, la sobri\u00e9t\u00e9 s\u2019impose aux consommateurs&nbsp;! Mais comment le marketing saura-t-il r\u00e9pondre \u00e0 ces nouvelles exigences soci\u00e9tales&nbsp;? Ce sera le th\u00e8me de matin\u00e9e organis\u00e9e le P\u00f4le Prospective de l\u2019Adetem le 3 Octobre prochain (inscriptions ici)&nbsp;; en...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-26T07:54:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-26T07:54:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/Visuel-prospective-sobrie\u0301te\u0301-1.png?fit=1920%2C1080\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/Visuel-prospective-sobrie\u0301te\u0301-1.png?fit=1920%2C1080\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/Visuel-prospective-sobrie\u0301te\u0301-1.png?fit=1920%2C1080\",\"width\":1920,\"height\":1080},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/\",\"name\":\"Marketing et sobri\u00e9t\u00e9\u00a0: rencontre avec Remy Oudghiri - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/#primaryimage\"},\"datePublished\":\"2023-09-26T07:54:04+00:00\",\"dateModified\":\"2023-09-26T07:54:05+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing et sobri\u00e9t\u00e9\u00a0: rencontre avec Remy Oudghiri\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing et sobri\u00e9t\u00e9\u00a0: rencontre avec Remy Oudghiri - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketing et sobri\u00e9t\u00e9\u00a0: rencontre avec Remy Oudghiri - Marketing is Dead","og_description":"Consommer moins pour consommer mieux&nbsp;: par conviction ou par obligation, la sobri\u00e9t\u00e9 s\u2019impose aux consommateurs&nbsp;! Mais comment le marketing saura-t-il r\u00e9pondre \u00e0 ces nouvelles exigences soci\u00e9tales&nbsp;? Ce sera le th\u00e8me de matin\u00e9e organis\u00e9e le P\u00f4le Prospective de l\u2019Adetem le 3 Octobre prochain (inscriptions ici)&nbsp;; en...","og_url":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/","og_site_name":"Marketing is Dead","article_published_time":"2023-09-26T07:54:04+00:00","article_modified_time":"2023-09-26T07:54:05+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/Visuel-prospective-sobrie\u0301te\u0301-1.png?fit=1920%2C1080","type":"image\/png"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/Visuel-prospective-sobrie\u0301te\u0301-1.png?fit=1920%2C1080","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/Visuel-prospective-sobrie\u0301te\u0301-1.png?fit=1920%2C1080","width":1920,"height":1080},{"@type":"WebPage","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/#webpage","url":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/","name":"Marketing et sobri\u00e9t\u00e9\u00a0: rencontre avec Remy Oudghiri - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/#primaryimage"},"datePublished":"2023-09-26T07:54:04+00:00","dateModified":"2023-09-26T07:54:05+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-remy-oudghiri\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"Marketing et sobri\u00e9t\u00e9\u00a0: rencontre avec Remy Oudghiri"}]},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","caption":"FLaurent"},"url":"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/Visuel-prospective-sobrie\u0301te\u0301-1.png?fit=1920%2C1080","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6WG","jetpack-related-posts":[{"id":26695,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-et-sobriete-rencontre-avec-gael-queinnec\/","url_meta":{"origin":26702,"position":0},"title":"Marketing et sobri\u00e9t\u00e9\u00a0: rencontre avec Ga\u00ebl Queinnec","date":"7 septembre 2023","format":"gallery","excerpt":"Consommer moins pour consommer mieux\u00a0: par conviction ou par obligation, la sobri\u00e9t\u00e9 s\u2019impose aux consommateurs\u00a0! Mais comment le marketing saura-t-il r\u00e9pondre \u00e0 ces nouvelles exigences soci\u00e9tales\u00a0? Ce sera le th\u00e8me de matin\u00e9e organis\u00e9e le Pole Prospective de l\u2019Adetem le 3 Octobre prochain (inscriptions ici)\u00a0; en avant-premi\u00e8re, un des intervenants, Ga\u00ebl\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/09\/Visuel-prospective-sobrie\u0301te\u0301-1.png?fit=1200%2C675&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24747,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-responsable\/","url_meta":{"origin":26702,"position":1},"title":"Marketing responsable","date":"22 avril 2014","format":false,"excerpt":"Parmi les r\u00e9centes questions re\u00e7ues d'\u00e9tudiants en pleine r\u00e9daction de leurs m\u00e9moires universitaires, celles de David qui s\u2019interroge sur le marketing responsable.Question : Quelle est l\u2019\u00e9volution de la consommation socialement responsable ces derni\u00e8res ann\u00e9es ? Quels sont les facteurs ayant conduit \u00e0 ce mouvement ?Les Fran\u00e7ais ne changent pas massivement\u2026","rel":"","context":"Dans &quot;Entretiens&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26632,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/pour-une-plus-grande-sobriete-dans-les-insights\/","url_meta":{"origin":26702,"position":2},"title":"Pour une plus grande sobri\u00e9t\u00e9 dans les insights","date":"24 octobre 2022","format":"gallery","excerpt":"Charlotte Taupin et Cl\u00e9mentine de Beaupuy viennent de lancer Sugi Research avec pour claim\u00a0: \u00ab\u00a0Augmenter la dur\u00e9e de vie de vos \u00e9tudes\u00a0\u00bb\u00a0; rencontre avec Charlotte Taupin. MarketingIsDead : Tu pr\u00e9conises une consommation plus sobre des \u00e9tudes marketing : le concept est tendance \u2026 mais, concr\u00e8tement, \u00e7a veut dire quoi ?\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/10\/Nouvelle-image.png?fit=662%2C600&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26521,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/marketing-rh-les-collaborateurs-sont-les-meilleurs-recruteurs\/","url_meta":{"origin":26702,"position":3},"title":"Marketing RH : les collaborateurs sont les meilleurs recruteurs !","date":"25 mars 2022","format":"gallery","excerpt":"Les programmes d'employee advocacy se d\u00e9veloppent dans de nombreuses entreprises\u00a0: pour mieux cerner le sujet, je laisse la parole aujourd\u2019hui \u00e0 un sp\u00e9 cialiste, R\u00e9my Baranger, ex-Directeur Marketing d\u2019IBM France, fondateur et Managing Director d\u2019Eurekavox qui accompagne les entreprises dans la mise en \u0153uvre de programmes d\u2019employee advocacy. Et si\u2026","rel":"","context":"Dans &quot;Les copains d'abord&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/03\/Baranger-1-rotated.jpg?fit=600%2C600&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26591,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/lintelligence-marketing-est-humaine-pas-artificielle\/","url_meta":{"origin":26702,"position":4},"title":"L\u2019intelligence marketing est humaine, pas artificielle \u2026","date":"15 septembre 2022","format":false,"excerpt":"\u2026 et le directeur Marketing est un humain qui parle \u00e0 d\u2019autres humains \u2026 m\u00eame si h\u00e9las, trop souvent, certains c\u00e8dent aux sir\u00e8nes d\u2019une automatisation aveugle des process\u00a0! La 13\u00e8me des 36 \u00e9vidences pour demain du Conseil Scientifique de l\u2019Adetem, se r\u00e9v\u00e8le d\u2019une brulante actualit\u00e9 aujourd\u2019hui\u00a0: apr\u00e8s de longs mois\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/09\/shutterstock_1055098985-scaled-1.jpg?fit=1200%2C675&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25070,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/amazon-pirate-discret\/","url_meta":{"origin":26702,"position":5},"title":"Amazon pirat\u00e9 mais discret !","date":"21 juin 2016","format":false,"excerpt":"Il semblerait qu\u2019Amazon se soit fait pirater \u2026 il en informe tr\u00e8s discr\u00e8tement ses clients\u00a0! Comme en t\u00e9moigne ce mail que je viens de recevoir (inutile d\u2019essayer de consommer sur mon compte, j\u2019ai chang\u00e9 mon mot de passe). \u00ab\u00a0Chez Amazon, nous prenons tr\u00e8s au s\u00e9rieux la confidentialit\u00e9 de vos informations\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/06\/Pirate.jpg?fit=704%2C454&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26702"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26702"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26702\/revisions"}],"predecessor-version":[{"id":26704,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26702\/revisions\/26704"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26698"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26702"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}