{"id":26681,"date":"2023-06-22T14:06:22","date_gmt":"2023-06-22T14:06:22","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26681"},"modified":"2023-06-22T14:06:23","modified_gmt":"2023-06-22T14:06:23","slug":"100-humain","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/100-humain\/","title":{"rendered":"100 % humain\u00a0"},"content":{"rendered":"\n

Hier, c\u2019\u00e9tait je d\u00e9ambulais dans les rues de Montreuil, c\u2019\u00e9tait la F\u00eate de la Musique, avec parfois de la musique en boite (canned music \u2013 je parle des DJ), mais aussi beaucoup de jeunes \u2013 et moins jeunes \u2013 musiciens qui reprenaient de vieux standards ou nous laissaient d\u00e9couvrir leurs derni\u00e8res cr\u00e9ations.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

De la musique 100% humaine, loin de ces pseudo \u00ab\u00a0nouvelles chansons\u00a0\u00bb<\/em> des Beatles cr\u00e9\u00e9es par une malheureuse AI, comme ce Daddy’s Car qui cartonnent sur YouTube \u2013 un son mielleux, ce n\u2019est pas avec \u00e7a que les Fab Four auraient conquis le monde\u00a0!<\/p>\n\n\n\n

100% humaine \u00e9galement cette illustration au coin de la rue Michelet, qui raconte bien d\u2019autres choses que les pseudo cr\u00e9ations sign\u00e9es Midjourney\u00a0!<\/p>\n\n\n\n

100% humain, comme ce post o\u00f9 je raconte ce que je veux, avec les mots que je choisis, sans me soucier d\u2019autre-chose que de passer le message \u2026 que je souhaite passer : un monde o\u00f9 la cr\u00e9ation \u2013 artistique, mais pas seulement \u2026 \u2013 serait compl\u00e8tement d\u00e9l\u00e9gu\u00e9e \u00e0 des AI ne deviendrait pas un monde moins humain, mais un monde totalement inhumain !<\/p>\n\n\n\n

Pour de nombreux directeurs marketing, le recours \u00e0 l\u2019AI g\u00e9n\u00e9rative constitue une solution de facilit\u00e9 \u00e0 laquelle il est bien tentant de recourir \u2026 surtout quand les DAF vous coupent vos budgets ; apr\u00e8s, direz-vous, libre \u00e0 eux d\u2019aller barbotter dans les oc\u00e9ans rouges, alors que l\u2019art du marketing, c\u2019est de marquer sa diff\u00e9rence !<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Mais pour moi, c\u2019est avant tout une question d\u2019honn\u00eatet\u00e9, de respect : de ses collaborateurs, de ses clients, mais aussi \u2013 et surtout \u2013 de tous les artistes \u00e0 qui les AI piquent une id\u00e9e, un bout de dessin, quelques notes \u2026<\/p>\n\n\n\n

Car l\u2019AI g\u00e9n\u00e9rative n\u2019apprend pas vraiment, elle se contente de piller ; mais surtout la malhonn\u00eatet\u00e9 consiste \u00e0 tout amalgamer : le Deep Learning ne concerne pas vraiment l\u2019AI g\u00e9n\u00e9rative qui se contente de recracher une bouillie plus ou moins naus\u00e9abonde.<\/p>\n\n\n\n

\u00c7a va s\u2019am\u00e9liorer, vous allez voir : pas s\u00fbr, du moins, pas de sit\u00f4t !<\/p>\n\n\n\n

Et raison de plus pour signer : Fran\u00e7ois Laurent<\/em>, c\u2019est mon blog ! Et que les utilisateurs de ChatGPT pr\u00e9cisent que ce qu\u2019ils nous livrent en p\u00e2ture est du \u00ab made in AI \u00bb<\/em>, pour respecter leurs lecteurs.<\/p>\n\n\n\n

C\u2019est pourquoi je soutiens l\u2019initiative lanc\u00e9e par mon ami Yann Gourvennec, et quelques autres qui lanc\u00e9 la Charte du contenu 100 % humain<\/strong> \u2013 consultable ici<\/a> ; vous pouvez demander \u00e0 ajouter votre nom \u00e0 la liste du collectif, comme je viens de le faire.<\/p>\n\n\n\n

Et ajouter ce petit logo sur vos publications \u2013 je le place dans la colonne de droite de la page d’accueil du blog\u00a0! Et en suivant le lien vers la charte, vous d\u00e9couvrirai aussi l\u2019histoire de ce petit logo \u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Hier, c\u2019\u00e9tait je d\u00e9ambulais dans les rues de Montreuil, c\u2019\u00e9tait la F\u00eate de la Musique, avec parfois de la musique en boite (canned music \u2013 je parle des DJ), mais aussi beaucoup de jeunes \u2013 et moins jeunes \u2013 musiciens qui reprenaient de vieux standards…<\/p>\n","protected":false},"author":2,"featured_media":26682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[469],"tags":[624],"yoast_head":"\n100 % humain\u00a0 - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/100-humain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"100 % humain\u00a0 - 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Aujourd\u2019hui la pol\u00e9mique fait rage entre les opposants et d\u00e9fenseurs d\u2019une musique libre de droits,\u2026","rel":"","context":"Dans "Consumer Insight"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24725,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/citizen-insight-et-musique-licite-fondation\/","url_meta":{"origin":26681,"position":1},"title":"Citizen Insight et musique : Licite Fondation","date":"21 avril 2007","format":false,"excerpt":"Suite \u00e0 ma soir\u00e9e au Gibus*, j\u2019ai donc envoy\u00e9 un petit questionnaire par mail au trois groupes vainqueurs du Jeudi 12 Avril\u00a0: Licite Fondation\u00a0m\u2019a r\u00e9pondu quasiment par retour. Je vous livre leurs r\u00e9ponses sans commentaires\u2026 \u00e0 vous de juger si elles corroborent le point de vue que je d\u00e9veloppe depuis\u2026","rel":"","context":"Dans "Consumer Insight"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24794,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/2-e-reputations-mais-un-seul-personal-branding-4\/","url_meta":{"origin":26681,"position":2},"title":"2 e.r\u00e9putations, mais un seul personal branding #4","date":"23 octobre 2013","format":false,"excerpt":"Suite des notes parues les 16, 18 et 21 octobre.Elaborer son personal branding Rassurons-nous\u00a0: ce n\u2019est pas parce trois salari\u00e9s d\u2019Alten se sont retrouv\u00e9s devant les prudhommes du fait d\u2019un ami ind\u00e9licat que nous sommes tous \u00e0 la merci d\u2019un licenciement exp\u00e9ditif.Et la multiplication de photos de f\u00eates estudiantines sur\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24716,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/lillusion-du-futur-ou-limpossible-imaginaire\/","url_meta":{"origin":26681,"position":3},"title":"L\u2019illusion du futur ou l\u2019impossible imaginaire","date":"3 avril 2007","format":false,"excerpt":"Petite contribution \u00e0 Fabriquer le futur 2, seconde \u00e9dition du livre de Pierre Musso, Laurent Ponthou et Eric Seuilliet, dont je vous ai d\u00e9j\u00e0 annonc\u00e9 la r\u00e9cente sortie en librairie.* Impossible \u00e0 la fin des ann\u00e9es quatre-vingt dix d\u2019\u00e9voquer les \u00e9crans plats au cours d\u2019une quelconque r\u00e9union de consommateurs sans\u2026","rel":"","context":"Dans "Articles, publications"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25145,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/en-avant-la-musique\/","url_meta":{"origin":26681,"position":4},"title":"En avant la musique","date":"26 septembre 2016","format":"gallery","excerpt":"Quoi de neuf \u2013 ou de moins neuf, je prends souvent du retard \u2013 en cette rentr\u00e9e, non pas marketing, mais musicale\u00a0? Quelques bons disques \u00e0 vous conseiller\u00a0: Garbage\u00a0: Strange Little Birds, impatient de les revoir sur sc\u00e8ne\u00a0; Tedeschi Trucks Band\u00a0: Let Me Get By, apr\u00e8s son superbe concert au\u2026","rel":"","context":"Dans "Culture(s)"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Soft-Machine-6.jpg?fit=500%2C500&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24933,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/persona-etrangement-humain\/","url_meta":{"origin":26681,"position":5},"title":"Persona, \u00e9trangement humain","date":"28 janvier 2016","format":false,"excerpt":"Surprenante exposition qui commence au Mus\u00e9e du quai Branly, intitul\u00e9e Persona, \u00e9trangement humain.Exposition qui rapproche des \u0153uvres de la pens\u00e9e mythique et des cr\u00e9ations plus contemporaines sur le th\u00e8me de la robotique\u00a0: une figurine anthropo-zoomorphe inuit provenant de l\u2019\u00eele d\u2019Ammassalik au Groenland y c\u00f4toie le robot Berenson, n\u00e9 en 2011\u2026","rel":"","context":"Dans "Culture(s)"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/01\/IMAG1372.jpg?fit=1200%2C679&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26681"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26681"}],"version-history":[{"count":8,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26681\/revisions"}],"predecessor-version":[{"id":26692,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26681\/revisions\/26692"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26682"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26681"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}