{"id":26532,"date":"2022-03-28T13:40:14","date_gmt":"2022-03-28T13:40:14","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26532"},"modified":"2022-03-28T13:40:16","modified_gmt":"2022-03-28T13:40:16","slug":"pas-de-mission-sans-passion","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/pas-de-mission-sans-passion\/","title":{"rendered":"Pas de mission sans passion"},"content":{"rendered":"\n

Cette ann\u00e9e, avec Fr\u00e9d\u00e9ric Dumas, nous avons choisi d’illustrer dans le cadre d’Adetem Horizon(s)<\/strong> 3 des 6 th\u00e9matiques du Manifeste du Conseil Scientifique <\/em>de l’Adetem\u00a0: 36 \u00e9vidences pour demain<\/em>. Et apr\u00e8s\u00a0: \u00ab\u00a0Marketing et RSE\u00a0: des alli\u00e9s incontournables et une histoire d\u2019amour durable\u00a0\u00bb<\/em>, le 15 F\u00e9vrier dernier, nous aborderons\u00a0: \u00ab\u00a0Pas de marque \u00e0 mission sans r\u00e9elle mission de marque\u00a0\u00bb<\/em> le 21 Avril\u00a0; les inscriptions, c’est ici<\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

2 points forts pour vous inciter \u00e0 venir :<\/p>\n\n\n\n

  • Tout d’abord, en retravaillant le sujet, nous avons d\u00e9cid\u00e9 d’inclure la passion dans la th\u00e9matique et d’ajouter : \u00ab Pas de marque \u00e0 mission sans r\u00e9elle mission de marque ET sans passion \u00bb<\/em>. Sinon, on sombre rapidement dans le c\u00f4t\u00e9 obscur du \u00ab missionwashing \u00bb<\/em><\/li>
  • Ensuite, cette matin\u00e9e ne sera qu’en PRESENTIEL<\/strong> pour favoriser les rencontres et les \u00e9changes ! Venez nombreux !<\/li><\/ul>\n\n\n\n

    Venez nombreux \u00e9couter :<\/p>\n\n\n\n

    • Fr\u00e9d\u00e9ric Cantat, Pilote de la transformation \u2013 IGN ;<\/li>
    • Thierry Spencer, Pr\u00e9sident \u2013 Sens du client ;<\/li>
    • Emma Virey, Fondatrice \u2013 Lulu dans ma rue.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

      Cette ann\u00e9e, avec Fr\u00e9d\u00e9ric Dumas, nous avons choisi d’illustrer dans le cadre d’Adetem Horizon(s) 3 des 6 th\u00e9matiques du Manifeste du Conseil Scientifique de l’Adetem\u00a0: 36 \u00e9vidences pour demain. Et apr\u00e8s\u00a0: \u00ab\u00a0Marketing et RSE\u00a0: des alli\u00e9s incontournables et une histoire d\u2019amour durable\u00a0\u00bb, le 15 F\u00e9vrier…<\/p>\n","protected":false},"author":2,"featured_media":26533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,595,594],"yoast_head":"\nPas de mission sans passion - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/pas-de-mission-sans-passion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pas de mission sans passion - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Cette ann\u00e9e, avec Fr\u00e9d\u00e9ric Dumas, nous avons choisi d’illustrer dans le cadre d’Adetem Horizon(s) 3 des 6 th\u00e9matiques du Manifeste du Conseil Scientifique de l’Adetem\u00a0: 36 \u00e9vidences pour demain. 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