{"id":26473,"date":"2021-09-14T18:31:25","date_gmt":"2021-09-14T18:31:25","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26473"},"modified":"2021-09-15T09:48:07","modified_gmt":"2021-09-15T09:48:07","slug":"merci-le-marketing","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/merci-le-marketing\/","title":{"rendered":"Merci le Marketing"},"content":{"rendered":"\n

Si d\u00e8s 1935, l\u2019American Marketing Association<\/em> d\u00e9finissait le Marketing de l\u2019offre, il fallut attendre \u2026 1985 pour passer au Marketing de la demande et 2004 pour qu\u2019on parle de Relation clients !<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Puis le WWW a tout bouscul\u00e9 et acc\u00e9l\u00e9r\u00e9, ce que dans ses deux Manifestes de 2013, puis 2020, le Conseil Scientifique<\/em> de l\u2019Adetem<\/em> soulignait : \u00ab Tout va vite, tr\u00e8s vite. Ou plut\u00f4t non : tout va de plus en plus vite ! \u00bb<\/em><\/p>\n\n\n\n

En fait, deux milestones auront profond\u00e9ment marqu\u00e9 notre soci\u00e9t\u00e9 en g\u00e9n\u00e9ral et le marketing plus particuli\u00e8rement : la mont\u00e9e en puissance du Web et la r\u00e9cente crise sanitaire, toutes deux r\u00e9v\u00e9latrices de lourdes mutations soci\u00e9tales. Deux milestones \u2026 et deux manifestes.<\/p>\n\n\n\n

1999\u00a0:<\/strong> \u00ab\u00a0Les march\u00e9s sont des conversations\u00a0\u00bb<\/em>\u00a0: le Cluetrain Manifesto<\/strong> (Manifeste des \u00e9vidences) pose le cadre d\u2019un marketing o\u00f9 gr\u00e2ce \u00e0 Internet, \u00ab\u00a0les consommateurs deviennent plus intelligents plus rapidement que la plupart des entreprises\u00a0\u00bb<\/em>. En 95 th\u00e8ses, les auteurs de ce Manifeste des \u00e9vidences ouvrent la voie du marketing connect\u00e9 \u2013 du marketing du 21\u00e8me<\/sup> si\u00e8cle.<\/p>\n\n\n\n

2021\u00a0:<\/strong> \u00ab\u00a0Oui, la consommation reste un bienfait. Merci le Marketing\u00a0!\u00a0\u00bb<\/em>\u00a0: le Conseil Scientifique<\/strong> de l\u2019Adetem<\/em> pose le cadre d\u2019un marketing nouveau, dans un monde \u00e0 la fois d\u00e9vast\u00e9 par une crise sanitaire majeure et qui doit faire face \u00e0 une crise environnementale sans pr\u00e9c\u00e9dent. En 36 \u00e9vidences, le Conseil Scientifique fonde le marketing d\u2019un monde en souffrance.<\/p>\n\n\n\n

\u00ab\u00a0Le Marketing est la boussole d\u2019un monde en rupture et en acc\u00e9l\u00e9ration perp\u00e9tuelle\u00a0\u00bb, \u00ab\u00a0Le marketing durable est l\u2019antonyme de l\u2019obsolescence programm\u00e9e\u00a0\u00bb, \u00ab\u00a0Le directeur Marketing est un humain qui parle \u00e0 d\u2019autres humains. L\u2019IA et ses algorithmes devraient en prendre de la graine !\u00a0\u00bb\u00a0<\/em>: Venez d\u00e9couvrir le mardi 12 octobre d\u00e8s 9 heures, les 36 \u00e9vidences du nouveau Manifeste du Conseil Scientifique de l\u2019Adetem \u2026 et surtout, dialoguer avec ses auteurs.<\/p>\n\n\n\n

Pour s\u2019inscrire, c\u2019est ici<\/a> \u2026 et en plus, c\u2019est gratuit ! Par contre le nombre de places est limit\u00e9 en pr\u00e9sentiel : or seuls les pr\u00e9sents pourront entamer le dialogue avec les membres du Conseil Scientifique.<\/p>\n\n\n\n

D\u2019ici l\u00e0, tous les jours, un peu comme le calendrier de l’Avent, je vous ferai d\u00e9couvrir sur LinkedIn, une des 36 \u00e9vidences : \u00e0 demain, donc\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Si d\u00e8s 1935, l\u2019American Marketing Association d\u00e9finissait le Marketing de l\u2019offre, il fallut attendre \u2026 1985 pour passer au Marketing de la demande et 2004 pour qu\u2019on parle de Relation clients ! Puis le WWW a tout bouscul\u00e9 et acc\u00e9l\u00e9r\u00e9, ce que dans ses deux Manifestes…<\/p>\n","protected":false},"author":2,"featured_media":26474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,582,583],"yoast_head":"\nMerci le Marketing - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/merci-le-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merci le Marketing - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Si d\u00e8s 1935, l\u2019American Marketing Association d\u00e9finissait le Marketing de l\u2019offre, il fallut attendre \u2026 1985 pour passer au Marketing de la demande et 2004 pour qu\u2019on parle de Relation clients ! 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