{"id":26460,"date":"2021-06-08T14:42:39","date_gmt":"2021-06-08T14:42:39","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26460"},"modified":"2021-06-08T14:42:41","modified_gmt":"2021-06-08T14:42:41","slug":"a-bientot","status":"publish","type":"post","link":"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/","title":{"rendered":"A bient\u00f4t"},"content":{"rendered":"\n<p>La p\u00e9riode du 1<sup>er<\/sup> confinement, malgr\u00e9 toutes ses contraintes \u2013 car il fut de loin, le plus strict \u2013 ne fut pas celle du d\u00e9couragement, mais celle d\u2019une grande inventivit\u00e9, doubl\u00e9e d\u2019une certaine g\u00e9n\u00e9rosit\u00e9&nbsp;:<\/p>\n\n\n\n<ul><li>Inventivit\u00e9, les entreprises d\u00e9couvraient la distanciel, le t\u00e9l\u00e9travail bien s\u00fbr, mais aussi les webinaires, format novateur \u2013 \u00e0 d\u00e9faut de nouveau \u2013 qui allait leur permettre d\u2019apporter la bonne parole \u2013 de leur savoir faire \u2013 aux quatre coins de l\u2019hexagone&nbsp;;<\/li><li>G\u00e9n\u00e9rosit\u00e9, car bien des services devenaient soudain gratuits, comme par exemple ces s\u00e9minaires payants qui se muaient en webinaires gratuit.<\/li><\/ul>\n\n\n\n<p>Et puis il y avait l\u2019espoir qu\u2019apr\u00e8s la p\u00e9riode estivale chaotique, tout allait red\u00e9marrer en septembre m\u00eame si pesait d\u00e9j\u00e0 l\u2019ombre d\u2019une seconde vague \u2026<\/p>\n\n\n\n<p>Le printemps 2021 sera celui de l\u2019usure&nbsp;: marre, les travailleurs \u2013 quel que soit leur niveau de responsabilit\u00e9 \u2013 n\u2019en peuvent plus de ne plus pouvoir dialoguer avec leurs coll\u00e8gues autour d\u2019un caf\u00e9, ou \u00e9changer sur un sujet qui leur tient \u00e0 c\u0153ur en marge d\u2019une conf\u00e9rence.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg\"><img data-attachment-id=\"26461\" data-permalink=\"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/01-taipei-69-800x405\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?fit=800%2C405\" data-orig-size=\"800,405\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.6&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;DMC-FZ1000&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1470371400&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;24.99&quot;,&quot;iso&quot;:&quot;250&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"01-Taipei-69-800&#215;405\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?fit=300%2C152\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?fit=800%2C405\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?resize=334%2C169\" alt=\"\" class=\"wp-image-26461\" width=\"334\" height=\"169\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?w=800 800w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?resize=300%2C152 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?resize=768%2C389 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?resize=700%2C354 700w\" sizes=\"(max-width: 334px) 100vw, 334px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Les webinaires, qui faisaient le plein durant le 2<sup>nd<\/sup> trimestre 2020, n\u2019attirent plus les foules un an plus tard&nbsp;: le distanciel ne fait plus recette \u2026<\/p>\n\n\n\n<p>A l\u2019aube d\u2019une nouvelle tr\u00eave estivale, il faut imaginer la rentr\u00e9e 2021.<\/p>\n\n\n\n<p>Qui ne sera ni semblable \u00e0 celles d\u2019avant, ni \u00e0 septembre 2020&nbsp;: quelque-chose d\u2019hybride, o\u00f9 pr\u00e9sentiel et distanciel se marieront, o\u00f9 un nouvel \u00e9quilibre entre t\u00e9l\u00e9travail et pr\u00e9sence au bureau sera \u00e0 trouver \u2013 le monde sera phygital ou ne sera pas, dira-t-on pour paraphraser Malraux&nbsp;! \u00c7a, c\u2019est la vision optimiste \u2026<\/p>\n\n\n\n<p>Mais aussi un monde encore marqu\u00e9 par la souffrance&nbsp;: les citoyens, salari\u00e9s et consommateurs, ont besoin de r\u00e9cup\u00e9rer, m\u00eame si personne ne compte avec le m\u00eame z\u00e8le maladies physiques et psychiques&nbsp;; et pourtant, la d\u00e9tresse psychologique touche aujourd\u2019hui pr\u00e8s d\u2019un salari\u00e9 sur deux.<\/p>\n\n\n\n<p>La rentr\u00e9e 2021 sera convalescente \u00e0 tous points de vue&nbsp;:<\/p>\n\n\n\n<ul><li>Convalescente, parce que de nombreux secteurs peineront longtemps \u00e0 surmonter la crise \u00e9conomique qui a accompagn\u00e9 la sanitaire \u2026 et qui perdurera encore bien la fin de cette derni\u00e8re&nbsp;;<\/li><li>Convalescente, parce que les consommateurs mettront longtemps \u00e0 retrouver leurs marques, pass\u00e9e l\u2019euphorie des premiers verres bus avec des amis en terrasse&nbsp;;<\/li><li>Convalescente aussi, parce que les salari\u00e9s ne supporteront pas \u2013 plus \u2013 les comportements agressifs&nbsp;: commerciaux, oubliez le d\u00e9marchage intensif&nbsp;!<\/li><\/ul>\n\n\n\n<p>De nouvelles relations entre fournisseurs et clients sont \u00e0 inventer, de nouvelles postures&nbsp;: ce sera \u2013 pour reprendre un terme tr\u00e8s \u00e0 la mode en marketing \u2013 du test and learn, soft si possible.<\/p>\n\n\n\n<p>Ce qui s\u00fbr, c\u2019est que dialogue qu&rsquo;avec Alain Beauvieux, nous avons entam\u00e9 l\u2019an pass\u00e9 et qui a conduit au libre blanc <strong>Vendre Demain<\/strong>, t\u00e9l\u00e9chargeable sur ce <a href=\"https:\/\/www.premieresventes.fr\/vendre-demain\/\" target=\"_blank\" rel=\"noreferrer noopener\">site<\/a>, devra \u00eatre relanc\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La p\u00e9riode du 1er confinement, malgr\u00e9 toutes ses contraintes \u2013 car il fut de loin, le plus strict \u2013 ne fut pas celle du d\u00e9couragement, mais celle d\u2019une grande inventivit\u00e9, doubl\u00e9e d\u2019une certaine g\u00e9n\u00e9rosit\u00e9&nbsp;: Inventivit\u00e9, les entreprises d\u00e9couvraient la distanciel, le t\u00e9l\u00e9travail bien s\u00fbr, mais&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[575],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A bient\u00f4t - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A bient\u00f4t - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"La p\u00e9riode du 1er confinement, malgr\u00e9 toutes ses contraintes \u2013 car il fut de loin, le plus strict \u2013 ne fut pas celle du d\u00e9couragement, mais celle d\u2019une grande inventivit\u00e9, doubl\u00e9e d\u2019une certaine g\u00e9n\u00e9rosit\u00e9&nbsp;: Inventivit\u00e9, les entreprises d\u00e9couvraient la distanciel, le t\u00e9l\u00e9travail bien s\u00fbr, mais...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-08T14:42:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-08T14:42:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?fit=800%2C405\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?fit=800%2C405\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?fit=800%2C405\",\"width\":800,\"height\":405},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/\",\"name\":\"A bient\u00f4t - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/#primaryimage\"},\"datePublished\":\"2021-06-08T14:42:39+00:00\",\"dateModified\":\"2021-06-08T14:42:41+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A bient\u00f4t\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A bient\u00f4t - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/","og_locale":"fr_FR","og_type":"article","og_title":"A bient\u00f4t - Marketing is Dead","og_description":"La p\u00e9riode du 1er confinement, malgr\u00e9 toutes ses contraintes \u2013 car il fut de loin, le plus strict \u2013 ne fut pas celle du d\u00e9couragement, mais celle d\u2019une grande inventivit\u00e9, doubl\u00e9e d\u2019une certaine g\u00e9n\u00e9rosit\u00e9&nbsp;: Inventivit\u00e9, les entreprises d\u00e9couvraient la distanciel, le t\u00e9l\u00e9travail bien s\u00fbr, mais...","og_url":"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/","og_site_name":"Marketing is Dead","article_published_time":"2021-06-08T14:42:39+00:00","article_modified_time":"2021-06-08T14:42:41+00:00","og_image":[{"width":800,"height":405,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?fit=800%2C405","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?fit=800%2C405","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?fit=800%2C405","width":800,"height":405},{"@type":"WebPage","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/#webpage","url":"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/","name":"A bient\u00f4t - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/#primaryimage"},"datePublished":"2021-06-08T14:42:39+00:00","dateModified":"2021-06-08T14:42:41+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"A bient\u00f4t"}]},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","caption":"FLaurent"},"url":"http:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?fit=800%2C405","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6SM","jetpack-related-posts":[{"id":25641,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/mensonges\/","url_meta":{"origin":26460,"position":0},"title":"Mensonges","date":"12 janvier 2018","format":"gallery","excerpt":"Avec mes copains des Mardis du Luxembourg, on a d\u00e9cid\u00e9 de se pencher sur les fake news, l\u2019autorit\u00e9 face aux fake news, l\u2019autorit\u00e9 qui profite des fake news, etc. Un sujet un peu vaste que chacun prend par un bout, triture \u00e0 sa fa\u00e7on, confronte aux autres membres du groupe\u2026","rel":"","context":"Dans &quot;Mardis du Luxembourg&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/01\/photo-du-pere-fouettard-720x340.jpg?fit=479%2C340&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25390,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/iot-dune-revolution-lautre\/","url_meta":{"origin":26460,"position":1},"title":"IoT\u00a0: d\u2019une r\u00e9volution, l\u2019autre.","date":"25 avril 2017","format":false,"excerpt":"Jean-Paul CRENN\u00a0et G\u00e9rard HAAS viennent de publier chez Kawa\u00a0: L\u2019Internet des Objets : la 3\u00e8me R\u00e9volution Informatique. Imaginons les usages des \u00e9changes d\u2019information de syst\u00e8me \u00e0 syst\u00e8me. L\u2019occasion pour moi de vous en livrer la pr\u00e9face \u2026 que j\u2019ai eu le plaisir de r\u00e9diger. Notre soci\u00e9t\u00e9 a connu ces 20\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/04\/Internet-des-objets.jpg?fit=900%2C962&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24715,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/reputation-ou-image-de-marque\/","url_meta":{"origin":26460,"position":2},"title":"R\u00e9putation ou image de marque ?","date":"10 novembre 2008","format":false,"excerpt":"Article paru dans la Revue des Marques #64. R\u00e9cemment est apparue en marketing la notion nouvelle de r\u00e9putation : nouvelle facette de l'image de marque ? Gadget \u00e0 la mode Web 2.0 ? Ou petite \u2013 mais bien r\u00e9elle \u2013 r\u00e9volution ? A priori, rien ne distingue fondamentalement l'image de\u2026","rel":"","context":"Dans &quot;Articles, publications&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25928,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/les-30-peut-etre-pas-si-glorieuses\/","url_meta":{"origin":26460,"position":3},"title":"Les 30 peut-\u00eatre pas si glorieuses","date":"18 f\u00e9vrier 2019","format":"gallery","excerpt":"On qualifie de 30 Glorieuses, les 30 ann\u00e9es de croissance ininterrompue qu\u2019a connue notre pays de la fin de la 2nde Guerre Mondiale aux Chocs P\u00e9troliers des ann\u00e9es 70\u00a0: tout paraissait si simple alors, il suffisait de chercher un job pour en trouver un \u2026 sans m\u00eame \u00e0 devoir traverser\u2026","rel":"","context":"Dans &quot;Soci\u00e9t\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/02\/France-Paris-Match-30-glorieuses-communication.jpg?fit=393%2C483&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24716,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/lillusion-du-futur-ou-limpossible-imaginaire\/","url_meta":{"origin":26460,"position":4},"title":"L\u2019illusion du futur ou l\u2019impossible imaginaire","date":"3 avril 2007","format":false,"excerpt":"Petite contribution \u00e0 Fabriquer le futur 2, seconde \u00e9dition du livre de Pierre Musso, Laurent Ponthou et Eric Seuilliet, dont je vous ai d\u00e9j\u00e0 annonc\u00e9 la r\u00e9cente sortie en librairie.* Impossible \u00e0 la fin des ann\u00e9es quatre-vingt dix d\u2019\u00e9voquer les \u00e9crans plats au cours d\u2019une quelconque r\u00e9union de consommateurs sans\u2026","rel":"","context":"Dans &quot;Articles, publications&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24706,"url":"http:\/\/consumerinsight.eu\/marketingisdead\/les-futurs-seniors-une-opportunite-a-ne-pas-gacher\/","url_meta":{"origin":26460,"position":5},"title":"Les futurs seniors, une opportunit\u00e9 \u00e0 ne pas g\u00e2cher &#8230;","date":"6 mai 2015","format":false,"excerpt":"Un revenu en chute libre mais une sant\u00e9 au beau fixe \u2013 et une forte envie de la conserver\u00a0; le d\u00e9sir de commencer une nouvelle vie avec souvent, le besoin de se sentir utiles et reconnus. Et malgr\u00e9 tout, la n\u00e9cessit\u00e9 de pr\u00e9parer son ind\u00e9pendance tant au plan physique que\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26460"}],"collection":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26460"}],"version-history":[{"count":1,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26460\/revisions"}],"predecessor-version":[{"id":26462,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26460\/revisions\/26462"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26461"}],"wp:attachment":[{"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26460"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}